James Lawrence didn’t finish 50 Iron Man races in 50 states in only 50 days, his alter ego did. Racing in 100 degree heat, swimming 2.4 miles, jumping on a bike for 112 miles, then running a marathon every single day for nearly 2 months straight..in a different state would make anyone want to quit early on. The Iron Cowboy took over and completed his objective. What’s your alter ego? You have one...we all do, but you must release it...when things get toughest and darkest, what other side of you kicks in and takes over to see you through? Catch the rest of the show The Sales Life w Marsh Buice on iTunes or your favorite podcast platform.