Salespeople don’t lose deals because they don’t know enough.
They lose deals because they talk too much.
Most of us keep talking because we’re uncomfortable with rejection. We try to explain more, justify more, and convince more.
The result?
Confusion.
And confused customers default to “no.”
Here’s today’s exercise.
Take one objection you hear all the time. I mean your Achilles heal kind of objection that you stumble through every time.
Record yourself answering it.
Now do it again.
Then again.
Don’t edit. Don’t delete. One take every time.
By the third or fourth recording, you’ll notice something.
Your answer gets shorter.
Cleaner.
More confident.
I experienced this yesterday. My first recording was almost five minutes. The second was about two and a half. The final version? Just over one minute.
Same message.
Better communication.
Confidence isn’t talking more.
Confidence is saying exactly what needs to be said—and then listening.
Tomorrow we’ll keep working at developing your voice for sales.
keep it simple. Keep it moving. Never settle. Stay tough. ✌️
#Sales #selling #salestips #marshbuice #confidence