My old college coach would tell me he recruited highly rated prospects even though he had no chance of them coming to the small college football program he was in charge of. “Why’d you do it, Coach?” I asked, “Because you just never know, Marsh...” ⭐️Not every customer will buy from you now, but more will if you recruit for “then.” Check out 300+ episodes of The Sales Life w/ Marsh Buice Podcast on ITunes or your favorite podcast app.