Salespeople, personal trainers, coaches, & parents are all needed for the “Yea-buts.”
The “Yea-buts” are the moments between seeing and doing. For instance, say you’re putting together a swing set for your kid. You have all of the pieces along with the directions, but the pieces are fitting together right.
That’s when the “yea-buts” kick in and the point most people give up.
Coaches steer their players through the yea-buts of a 7 play drive.
Parents steer their kids through the yea-buts of going to a party or hanging with certain people.
Managers steer their salespeople through the yea-buts of a 0-11 streak.
Salespeople steer their customers through yea-buts of expectations vs reality.
Personal trainers steer their clients through the yea-buts of not seeing the results fast enough.
What yea-buts have you encountered?
(HT Evan Carmichael)
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