In sales, you don’t want sympathy and you definitely don’t want apathy.
You want empathy. Sympathy follows the customer down the drain. Apathy checks out of the conversation. Empathy understands how the customer feels, uncovers what’s really behind their hesitation, and helps them move toward a solution.
In this clip, I explain why the first step of the Feel, Felt, Found method (The Triple F’s) is so powerful—and how three simple words can help you build trust and close more deals.
Watch the full conversation in Episode 1015 on YouTube @marshbuice
#marshbuice #sales #selling #salestips #negotiation