That’s the question we ask as salespeople. In an effort to feign rejection & avoid failure we try to find the perfect customer- the one who looks like they can buy & are ready to buy, right now. In reality our mind is trying to shortcut & protect our fragile egos. When your mind flairs up & asks, “Is it worth my time?” Combat it by saying, “Maybe not, but it’s worth my 2.” ⭐️⭐️Subscribe to my weekly podcast The Sales Life w/ Marsh Buice. You can find it on iTunes, Spotify, or Google Play