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Airbnb started out in a crisis. In a recession and no money to pay rent, CEO Brian Chesky and friends came up with the best-worst idea ever: Rent a room or fully furnished home to strangers for cash.

In 10 years, Airbnb had a $40 billion valuation and was set to go public...then the pandemic hit.

Hemorrhaging $300 million/month, Chesky went into crises mode using 4 rules.

How would you handle a crisis? The one you get through is the one that'll help you go through.

To learn more, click the link at the end of the video. If you're into podcasts, head over to www.marshbuice.com episode #663.