Welcome to our new website!

Sarah Blakely didn’t tell anyone of her billion-dollar idea for Spanx for a year.

She knew if she did, others would crush her idea with their opinions. Instead, she kept it to herself and went to work - at night…unseen…offline.

Think about forging your commitment for 365 days. No one knows. No posts. No “look at me’s.” Nothing.

Working with no expectation of instant gratification will test your resolve. In that time you’ll prove to yourself if it’s worth it or not. PLUS when you launch you won’t back down to other people’s opinions.