Welcome to the "What's Your Problem?" Community!

21. Of course it's hard. What took you so long to realize this was gonna be hard_

When Jesse Itzler was first starting Marquis Jet, one of his salespeople turned to him and said, "This is hard. All of my customer's are pushing back on me." Itzler looked at the young salesperson and said, "Of course it's hard. What took you so long to realize it? Your job as a salesperson is to present and it's your customer's job to push back."

Why are we so shocked when a customer pushes back on us and tells us NO?

Did you think sales was going to be easy? If it were easy, you would've never gotten hired. If it all made sense beforehand, there'd be no need for you as a salesperson. It's supposed to be hard, because your offer pushes back on everything the customer thought and knew.

Thank God they have you because you'll see it through. It's your job to lean into hard. It's your job to stay with them even when they push back and because you stayed with them and helped them see other options, you'll earn a level of satisfaction and success that most can only dream of.

All because it was HARD.

Thank you to Inky Johnson and Jesse Itzler for today's context. Subscribe and hear the full interview on Inky's Podcast "Serendipity."