995. FAILURE Is The Fuel Most People Are Afraid To Use

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So I just finished running down a Dream by Bill Gurley, running down a dream how to thrive in a career that you actually, uh, love and.

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I'm a lily pad kind of guy.

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Meaning that, and I, and I think this is important for you.

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Like you, you come across something, something else comes up, you chase that, like chase your curiosity.

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And so just to kind of frame up how this came about, I was listening to David Senra's podcast and he.

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He did a story or narrative on Bill Gurley's book.

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Never heard of Bill Gurley.

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And so I, I, I listened to David's podcast sometimes to get some ideas on what my next book should read, order the book, and I read it for myself.

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And one of my favorite chapters, and I'll probably do an episode on this, is it's never too late success at any age, right up my alley, because kind of the, the drumbeat that I have is I wanna prove, what's possible on the other side of too late.

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I'm a guy who has been bankrupt, I've been homeless, I've been demoted,, I've been obese.

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I've had some, some tough runs, but I'm thankful for every bit of that.

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This was an important chapter for me, just the title of it alone.

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And in that chapter, Gurley is talking about Tito Beveridge Now his last name is Beveridge So that was the first thing I looked up.

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Like Tito's Vodka is Tito Beveridge.

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Is Beveridge like his last name.

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Tito is Spanish for Bert.

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His real name is actually Bert Bert Beveridge as a little kid, they called him Tito.

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And so I'm reading Bill Gurley's book and there, in the conclusion of the book, he references an article that Tito Beveridge wrote about the eight lessons on how to fail better.

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I'm fascinated with.

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Entrepreneurs because I really connect to those things.

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I was fascinated about Todd Graves and his story, and I did an episode sometime back about how even in the toughest of times, yeah, I mean, he's the wealthiest man in Louisiana, like worth.

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Multiple billions of dollars selling chicken fingers.

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And, you know, the, the story I did an episode like, like I said, I don't know which one it is, some sometime back and, and he chased this chicken finger dream.

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And so I'm, I'm really like magnetized to these, these stories because they're very inspiring because I get, you know, I, I'll be 53 this year and I get in those moments where it's like.

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Has life passed me by?

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Is it too late?

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And I read stuff like this and it's like, let's go.

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I wanna show you what's possible on the other side of too late.

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And that's just the mantra that I bang the drum on.

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And I bring these episodes.

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Hopefully they help you, but I, I do'em for me because they're inspiring.

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So I don't read to you and riff on.

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The eight lessons on how to fail better by Tito Beveridge and no matter where you are in life, I'm gonna share this with my daughter because I think this is something like if you're young or you're older and feel like life is kind of passed you by.

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I think this is, I think this is so important, and I'll put the link to the article in the show note so that way you can read it and synthesize it.

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For yourself.

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So here's what he wrote.

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He said, don't get me wrong, I hate to fail.

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I always say that.

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I'm not very competitive.

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I hate to lose.

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And that about sums it up.

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So why am I writing about failure?

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Because I believe that there's no other way to succeed, honestly.

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I believe that if you wanna succeed, you have to come up with a way to fail gracefully.

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Is it gonna make it any less painful?

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Hell no failure, your hurts, but it may keep you from being a quitter or blowing your brains out or just giving up.

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On this great opportunity called life with all of its ups and downs.

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Hopefully by sharing with you what I've learned about failing and how I've dealt with it, you will have a better understanding of it and maybe even conquer your momentary fear and take a chance to do something great, something that you love to do that you're good at, and that gets you excited about being alive, your passion.

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It is not for everyone.

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It's not easy, but I believe it's a great way to be aware and interact and experience life.

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Now, let's just stop right there.

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Look at how he looks at life.

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Life is a dance and he says, look.

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Failure is a necessary ingredient to success.

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And if you can look at and change your relationship with failure and learn to dance with this thing, is it gonna be painful?

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Absolutely.

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Absolutely.

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But if you will find something that you love to do, and you will do that.

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Or you will actually head in some sort of direction.

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Even if you don't know what you love to do, you start heading in a direction and he'll unfold this here in just a second.

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Then you begin to experience this thing called life and it, and it just may be give pause, like, are you experiencing life or are you just looking at everything like the next payday and the next bill that's coming up this is what I wrote down in my tablet.

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Do life, don't let life do you.

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And it comes from, a book I read sometime back by Damon West.

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And he ended up going to prison and he, and some guy in there told him, do your time, don't let time do you.

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Meaning you control the cadence, you control yourself, you get better while you're in here.

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And you don't let the circumstances do.

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You do your time.

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Don't let time do you.

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And the way that you're gonna do that is you gotta experience life.

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You gotta embrace the failure.

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You gotta see failure for what it is.

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And he says it's raw energy that you can actually use to propel you forward.

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Continuing on.

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He said, lemme start with my favorite quote.

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Success is meeting each and every failure with equal enthusiasm.

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I think that's like a Winston Churchill quote.

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Life is dirty.

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Entrepreneurship.

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I love this.

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Entrepreneurship is like steer wrestling at a rodeo.

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Some people never enter.

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That's the people that sit in the stands.

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Some people never get off their horse and onto a steer.

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Some people jump off the horse, grab the steer by the horn, but then the steer rolls back on top of him.

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And then some of them jump off the horse, grab the steer by the horn, plant their feet and wrestle it to the ground.

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Those are the ones who win the prize money.

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Either way, once you leave your horse, you're gonna get dirty.

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When's the last time you left your horse?

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There's a lot of people, man, that just ride a horse.

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They never enter the competition of entrepreneurship and even intrapreneurship is, you work at another company, but you're, you're kind of like an entrepreneur within that intrapreneurship So some people, all they do is they sit on the horse.

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All they do is they tell you what's wrong with the world.

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They tell you what they would do if they were in this position, yet they ain't getting off the horse.

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And he says, for entrepreneurs.

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I think to some degree we all are.

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Once you get off that horse, bro, you're gonna get dirty.

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There's gonna be consequences.

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You may jump off and totally miss.

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You may jump off in the steer of whatever you just grabbed the horns by, rolls back on top of you and you're like, oh fuck.

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You never know.

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And you may, after multiple attempts, grab that steer, plant your feet in the ground and wrestle that thing to the ground and win the prize money.

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Continuing on, once you leave your horse, you're gonna get dirty, you're going to get up, look for your hat, be covered in dirt, and slap your hat against your jeans and wave to the crowd and like stagger to the gates all disoriented.

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'cause you got your brains knocked in.

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But man, you, you made the attempt.

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He said that to me is entrepreneurship.

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Whether you win or you lose, you're gonna get dirty.

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You're gonna get trampled, you're gonna get disoriented.

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It's a ride, an experience, a way of life.

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Anytime you try to do something out of the ordinary, meaning the extra to the ordinary, you're taking a chance and you will have failures.

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Ain't no doubt about it.

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I know these days a lot of kids are raised that everyone is a winner and everyone gets a trophy.

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Believe me, in business and in life, that ain't how it works.

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Most of the time, your competition is trying to cut you off at the knees, if not at the neck.

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It's a dog eat dog world.

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And if you're scared, someone's gonna say something mean about you on social media.

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Or lie about you in the marketplace, you better stay at home and don't bother to get outta bed because in the real world, if your competition isn't talking shit about you, you ain't even relevant.

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When you start taking a chunk out of their sales, you just wait after a while, just becomes a way of life.

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Every knock is a boost.

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Every time you hear something ugly said about you, you learn to smile and knowing it is only because you're succeeding.

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That is real life.

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See, you're kicking their ass in front of them and they don't like it.

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So he says, let's start with little failures.

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I was running a heliportable which is I guess helicopter or portable helicopter type thing.

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HEA portable, dynamite seismic cruise down in Venezuela, and my country manager gave me some sage advice.

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Delegate everything you can.

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So you have time to deal with the extraordinary problems that come through the door.

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Don't worry about making the wrong decision.

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Make the best decision you can with the information that you have, but make a decision nonetheless.

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Making.

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No decision is a decision in itself.

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So make a decision if later on you find out that you made a bad decision.

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Once you got all the information, you got more information, don't beat yourself up.

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Don't dwell on it.

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Just make another decision with the information and just keep moving.

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Just keep making decisions, bro.

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Stop right there.

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You gotta make the decision.

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This goes back to, did an episode on that.

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Make the decision, Dr. Ellen Langer, make the decision, then make the decision.

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Right?

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Bro, by and large people are terrified of making a decision.

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I mean, absolutely terrified because they want all the information, they want to know the outcome and look, delegate all you can, and deal with the heat, whatever the the big shit is that's coming at you, deal with that and you make the best decision with the information that you have.

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Okay, is all the, are you gonna get it right?

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No.

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Can you make it right?

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Yes.

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You just keep playing, because a lot of times, man, they're, they're not decisions that you can't recover from.

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There are very few.

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Will you look foolish at times?

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Could you possibly lose your job?

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Could you, could you, you know, get some sort of writeup?

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Could you, could it cost you a bunch of money?

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Maybe, but you just make another decision.

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Make the decision, and then make the decision, right?

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To me, this is a distinction on here to me, there are two types of failures.

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There's critical failures and noncritical failures.

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Critical failures are the dumb shit that you do.

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Okay?

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These are the ones that you die or you're permanently incapacitated.

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Uh, for instance.

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You walk home drunk and a bad part of town gets stabbed, or you fall asleep on the highway and drive off a bridge, or you take Xanax and then someone shoots you up with heroin or you do a handstand, uh, in the balcony, on the balcony, uh, of a high rise apartment and you fall off.

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Okay?

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Those are critical decisions.

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Don't do those things, those type of failures because you live in the physical world.

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You gotta avoid those things at all costs.

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The failures I'm talking about are the non-critical failures.

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They might feel critical when you're experiencing 'em.

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Yes, they hurt.

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Yes, they're embarrassing, but you won't die and you will recover.

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You will, and you'll actually get better at it.

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You'll get stronger.

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In the moment you feel like you're dying.

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But in the long run, you're not.

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Things like being fired, not getting in the school of your choice or getting the job that you want, having a failed business.

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or a few.

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In his case, he had three failed businesses, having a failed business, failed relationships or marriages or careers, getting in trouble with the powers that be dealing with the death of loved ones, being publicly ridiculed.

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These are all things that I'm talking about general, all around where the rubber hits the road.

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Life is full of hard knocks.

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First of all, besides having a child, there's no other time this is important.

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So here's this raw energy he's talking about.

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First of all, besides having a child, there's no other time When you feel so much energy is when you experience failure.

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Think about that.

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Like the times I, and I, I laugh with this with my wife when, when there are times she has been snubbed or stepped on, bro, it's like this, this beast comes outta the furnace and she is just like, and I'm like, oh, here we go.

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And she just levels up.

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Every single time I've seen this happen, and I think about this in my own life, like when I've experienced some tough, tough failures, bro, it's, you come alive, don't you?

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Like, you're like, oh, fuck no.

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And like you have these temporary moments where you're just like, oh, what, what am I gonna, you feel sorry.

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And then you just, you just, it, it ignites you.

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That's that raw energy that he's, that he's talking about.

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He says, you get a lot more energy from failure than success.

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Truth.

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Truth.

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I've experienced a great deal of both.

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He said, you know, having these, this raw energy must be some sort of preservation that helps keeps us, it keeps us alive.

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I think we're wire, I mean, we're already wired for negativity anyway.

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'cause that's the thing that keeps us safe.

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And that's the thing that like all of a sudden just gets your adrenaline going.

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Get your wheels turning again, kind of shakes you out of this complacency that you've had in life.

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I've had so much energy going through me at times, albeit negative, I couldn't sleep for days.

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And he said, I've never felt so successful that I couldn't sleep for days.

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Meaning that he's had some tough, tough, tough times.

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And that, that energy that he felt from that failure, like he couldn't sleep 'cause he was just trying to work this out.

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But he is like, I, on the flip side, I've, I've been successful before.

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P. Slept like a baby.

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I would.

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I didn't have these sleep.

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'cause success can get you complacent.

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Success can make you soft.

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He said, I think this is why people are so scared of failure and why success is such a great doorman.

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Love that term a great doorman to the success party so he said, let me walk you through some of my personal.

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Best or worst failures?

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When I was four years old, I went to kindergarten and I had no idea my name was Bert.

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Everyone always called me Tito, so I thought that was my real name.

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I spent the whole day in the office and ultimately when my mom came to pick me up from school, I broke down and said, couldn't you have least told me what my real name was?

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And she responded, wipe those tears off your face, or I'm gonna give you something to cry about.

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All our parents said that.

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I just did you the biggest favor.

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From now on everything you do in that class is gonna be an improvement.

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No big deal.

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You say, I'm still talking about this 50 years later.

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So lesson number one, there's nothing like perspective.

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You're still alive and that's the greatest opportunity there is.

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Continuing on.

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I went on to be an entrepreneur in high school.

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All right, so here he is.

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He's an entrepreneur in high school.

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When he, uh, he and a buddy started a landscaping company, his buddy had a driver's license.

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So that way we could drive around.

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We s scalded yards with my grandfather's, the lawnmower, and we planted plants that subsequently died.

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We over fertilized grass and burnt it all up, but I learned from my mistakes and I learned how to do things right.

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Call it good old fashioned trial and error.

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Eventually I got my own driver's license and I ended up with 77 yards and 12 apartment complexes.

00:18:10.994 --> 00:18:24.674
I was a cash printing teenager and got into all sorts of great concerts and lived the good life, all because I didn't quit even when I got fired from ruining someone's yard and persevered in the end.

00:18:25.035 --> 00:18:27.045
Okay, so he starts this.

00:18:27.240 --> 00:18:30.404
This is why I say young people, man, you gotta start trying some things.

00:18:30.704 --> 00:18:36.434
But even if you're young at heart, like he started something, him and a buddy, they started it.

00:18:37.140 --> 00:18:46.950
Didn't know what the hell they were doing, but kudos for trying it burnt up people's yards 'cause they over fertilizer or probably fertilizer at the wrong time in the heat of the day, just burned up people's yards.

00:18:47.339 --> 00:18:47.670
Okay.

00:18:47.759 --> 00:18:48.990
Scalded people's yards.

00:18:48.990 --> 00:18:50.220
Had the blade set wrong.

00:18:50.910 --> 00:18:52.890
Planted plants didn't do that right.

00:18:52.890 --> 00:18:57.299
That crap died, but, and he didn't even mention his buddy anymore.

00:18:57.299 --> 00:19:00.000
I bet you his buddy just went on and did something else.

00:19:00.450 --> 00:19:02.759
But he learned from his mistakes.

00:19:03.434 --> 00:19:06.884
And he kept going and he learned how to do things right.

00:19:08.295 --> 00:19:12.795
Ended up 77 yards and 12 apartment complexes as a teenager.

00:19:13.095 --> 00:19:14.835
Imagine having 77 yards.

00:19:15.045 --> 00:19:15.644
I had like.

00:19:16.184 --> 00:19:16.755
I don't remember.

00:19:16.755 --> 00:19:19.424
10, 15 yards, bro.

00:19:19.424 --> 00:19:20.654
Like life was great.

00:19:21.105 --> 00:19:22.305
I was just making my own money.

00:19:22.305 --> 00:19:24.464
I was actually driving around at 14 years old.

00:19:24.464 --> 00:19:28.904
I didn't have a driver's license, but my parents got so tired of driving me around with my lawnmower.

00:19:29.204 --> 00:19:31.035
They were just like, bro, take it.

00:19:31.035 --> 00:19:34.934
I had a 74 Dodge Duster P Green with a three 18 V eight.

00:19:35.144 --> 00:19:41.355
I threw that lawnmower in the trunk, tied it down with some rope, and rode around from yard to yard knocking on people's door.

00:19:41.505 --> 00:19:45.555
That was the entrepreneurship for me, and I was making my own money.

00:19:46.559 --> 00:19:47.640
So that's lesson number two.

00:19:47.640 --> 00:19:48.329
Persevere.

00:19:48.630 --> 00:19:49.920
You're gonna make some mistakes.

00:19:50.339 --> 00:19:52.470
Roll with 'em and keep going.

00:19:52.799 --> 00:19:58.539
Continuing on, I applied to 14 universities, gets outta high school, applies to 14 universities.

00:19:59.230 --> 00:20:00.940
I applied to the best in the country.

00:20:00.970 --> 00:20:03.309
He didn't just apply to these community colleges.

00:20:03.430 --> 00:20:06.130
He's like, I'm gonna apply to the best in the in the country.

00:20:06.160 --> 00:20:07.359
I got into Vanderbilt.

00:20:08.365 --> 00:20:09.775
The rest of them turned me down.

00:20:10.375 --> 00:20:10.825
Okay.

00:20:11.125 --> 00:20:13.464
Sent applications to 14 universities.

00:20:13.765 --> 00:20:17.424
Only one Vanderbilt took me in.

00:20:17.724 --> 00:20:23.897
I made good grades and I wanted to be a doctor, and my classmates were like, what kind of doctor you want to be?

00:20:24.077 --> 00:20:27.948
He was like, hell, I thought you were either a doctor or not a doctor.

00:20:27.948 --> 00:20:30.167
I didn't know there was different kinds of doctors.

00:20:30.468 --> 00:20:33.077
So they said, I tell you what, why don't you go intern.

00:20:33.663 --> 00:20:36.542
At the hospital and see how you like it.

00:20:37.502 --> 00:20:40.292
He realized real quick that he didn't like it.

00:20:40.833 --> 00:20:44.252
After three days, he realized he was a germaphobe.

00:20:44.583 --> 00:20:48.363
He didn't like being around sick people, and this was not his forte.

00:20:49.923 --> 00:20:52.952
He realized that this is why I say you should go intern.

00:20:53.022 --> 00:20:59.298
I was talking to my daughter the other day and I'm like, you know this field that you think that you want to get into in college?

00:21:00.373 --> 00:21:08.083
Why don't you, before you get into college, why don't you go intern, see if you even like it, because what you think you like, you may not even like.

00:21:08.663 --> 00:21:09.893
I see so many.

00:21:10.643 --> 00:21:15.653
Young adults that are trapped in their education because they vouch through their parents.

00:21:15.863 --> 00:21:20.573
Why would some 17, 18-year-old know what the hell they wanna do in life?

00:21:20.633 --> 00:21:33.173
Like this is the, the, the, the end of the, like there are very few that actually know this, and I think the ones that do are like people that just their parents send them there and like, no, you're gonna be a doctor.

00:21:33.173 --> 00:21:34.073
You're gonna be a lawyer.

00:21:34.403 --> 00:21:34.702
Okay.

00:21:35.272 --> 00:21:38.363
I mean, that, they're just mandated, but they're miserable.

00:21:39.353 --> 00:21:43.942
And so why do we just think that a 17, hell, you didn't have it all together.

00:21:43.942 --> 00:21:46.643
You didn't know what the fuck you were gonna do at 17, 18 years old.

00:21:46.823 --> 00:21:48.202
Don't expect that from your kids too.

00:21:48.383 --> 00:21:51.053
So this is why you should intern.

00:21:51.053 --> 00:21:54.383
So he realizes, Hey, this ain't what I want to do.

00:21:54.923 --> 00:21:59.393
And I would love the fact that he, he just was like, Nope, this ain't for me.

00:22:00.292 --> 00:22:04.133
So he gets outta school, goes to be a roughneck, I guess in the summertime or whatever.

00:22:04.192 --> 00:22:05.123
Yeah, over the summer.

00:22:05.782 --> 00:22:14.393
And he ended up switching schools, which was the University of Texas to become a geologist and a geophysicist.

00:22:14.843 --> 00:22:15.202
Okay.

00:22:15.623 --> 00:22:17.063
So that's lesson number three.

00:22:17.333 --> 00:22:19.343
You gotta attempt things in the first place.

00:22:19.673 --> 00:22:21.232
Don't be scared of the mistakes.

00:22:21.623 --> 00:22:23.303
They're part of the learning process.

00:22:23.692 --> 00:22:30.647
How would you learn what you love if you don't attempt them in the first place, or at least learn what you don't want to do?

00:22:31.673 --> 00:22:34.192
Because it can guide you to what you do wanna do.

00:22:34.343 --> 00:22:35.303
See, this is important.

00:22:35.692 --> 00:22:39.893
How do you, if you don't try things, you're just, you're going by default.

00:22:40.222 --> 00:22:40.373
Okay?

00:22:40.373 --> 00:22:42.173
You're doing what everybody else is doing.

00:22:42.623 --> 00:22:52.042
But if you try things, how will you learn to love something or fall in love with something or stumbling to love of something and you're like, oh my God, I love this.

00:22:52.432 --> 00:22:59.063
You won't know until you try different things, and you may try 20 or 30 different things before you find something that you love.

00:22:59.442 --> 00:23:02.623
Ain't nothing wrong with that because you're gonna find here in just a second.

00:23:02.893 --> 00:23:04.903
Nothing is for nothing, okay?

00:23:05.113 --> 00:23:06.823
It all comes back.

00:23:07.212 --> 00:23:09.012
It all is beneficial for you.

00:23:09.252 --> 00:23:10.813
So, but you gotta try these things.

00:23:10.843 --> 00:23:19.212
And at the bare minimum, even if you try some things, you gotta go outta the way and it looks like a waste of time.

00:23:19.212 --> 00:23:22.482
You're like, bro, what I spent all this time doing, nothing's for nothing.

00:23:22.873 --> 00:23:25.048
So sometimes you're wrong on the way to being right.

00:23:26.063 --> 00:23:36.113
So you do things wrong, but, and it seems like it in the moment, but that's what you learn to love what you do want to do, and you realize I don't want to do that.

00:23:36.113 --> 00:23:38.752
So at least I would rather know than assume.

00:23:39.262 --> 00:23:43.222
So at least you know for sure firsthand because you experienced it.

00:23:43.792 --> 00:23:45.022
I don't, I don't wanna do this.

00:23:45.262 --> 00:23:45.682
Okay.

00:23:45.923 --> 00:23:46.673
Switch gears.

00:23:47.303 --> 00:23:48.083
Be flexible.

00:23:49.063 --> 00:23:50.353
Alright, so let's recap.

00:23:50.353 --> 00:23:53.423
This applies for all these universities.

00:23:53.423 --> 00:23:56.272
Only gets into one, gets to Vanderbilt, wants to be a doctor.

00:23:56.272 --> 00:23:59.873
Ends up interning as a doctor and realize he don't like it.

00:23:59.932 --> 00:24:01.853
Goes for the summertime to be a roughneck.

00:24:02.452 --> 00:24:03.383
Kind of likes it.

00:24:03.502 --> 00:24:08.782
Interested in, in geophysics, in a geologist switches schools.

00:24:08.782 --> 00:24:10.163
Go to University of Texas.

00:24:10.643 --> 00:24:13.192
Puts in the work, gets a degree.

00:24:13.282 --> 00:24:13.823
All right.

00:24:14.032 --> 00:24:15.323
Life is kicking in for him.

00:24:15.323 --> 00:24:15.952
Here we go.

00:24:17.272 --> 00:24:21.478
So he graduates University of Texas with degrees in geology and geophys.

00:24:22.492 --> 00:24:25.042
Just in time for the end of the oil boom.

00:24:27.143 --> 00:24:31.073
So just when he thought life was finally kicking in for him.

00:24:31.353 --> 00:24:33.593
He does everything right oil boom.

00:24:33.653 --> 00:24:35.843
Dies as soon as he gets his degree.

00:24:36.682 --> 00:24:44.333
I sent out 186 resumes and did not get a single interview, only rejection letters 186.

00:24:44.663 --> 00:24:49.837
Most of you man, quit at two You send out two resumes man, ain't nobody hiring nothing.

00:24:50.018 --> 00:24:53.798
186, got 186 rejection letters.

00:24:54.968 --> 00:25:02.107
Ultimately got a job as a geologist with a friend of my cousin's who recently he was in a bottom out situation.

00:25:02.107 --> 00:25:04.238
He was going through divorce, trying to make some money back.

00:25:05.048 --> 00:25:08.557
Alright, so he goes to work with a friend of his cousins.

00:25:09.458 --> 00:25:11.438
After a year, that whole thing shuts down.

00:25:11.768 --> 00:25:12.907
Dream job gone.

00:25:14.468 --> 00:25:15.758
There were no other jobs.

00:25:16.238 --> 00:25:18.728
So I started the Uno oil company.

00:25:19.298 --> 00:25:22.897
I was the UNO employee of Uno Oil.

00:25:25.147 --> 00:25:27.667
I put together a bunch of prospects and tried to sell 'em.

00:25:27.938 --> 00:25:28.778
Nobody bought it.

00:25:29.837 --> 00:25:33.678
So I started margining money that I had and traded stocks.

00:25:33.798 --> 00:25:35.327
I made some good money all.

00:25:35.897 --> 00:25:37.428
So now he's gonna be, what?

00:25:37.428 --> 00:25:41.327
A day Trader starts buying stocks, starts making a little money on that.

00:25:41.387 --> 00:25:41.928
Okay.

00:25:42.722 --> 00:25:46.053
Then Black Monday hit October 19th, 1987.

00:25:46.532 --> 00:25:48.272
I got sold outta my stocks.

00:25:49.262 --> 00:26:12.182
And ended up back to the bottom rung where he was in high school helping his stepfather, plant plants, bro, he just, I mean, got a degree, like had some stumbles and falls, but really he was pretty much trying to do his best, putting some things together, kind of doing what society tells you to do, got a degree, followed this peer career path.

00:26:12.722 --> 00:26:14.732
All oil bust.

00:26:15.242 --> 00:26:16.653
The oil field dried up.

00:26:17.387 --> 00:26:24.018
Wasn't his fault starts and then gets on and, and does this little side hustle job.

00:26:24.228 --> 00:26:29.597
Makes a little bit of money that crap shuts down in a year, starts his own oil company.

00:26:29.597 --> 00:26:31.038
God bless you for doing that.

00:26:31.038 --> 00:26:37.788
The UNO oil company, he's the UNO employee that don't work, ends up back working.

00:26:37.788 --> 00:26:38.867
Landscaping again.

00:26:39.857 --> 00:26:41.238
Had to start over all over again.

00:26:43.458 --> 00:26:50.778
He said, I went broke and I never forgot the 11 mile run I took that night having lost all my money.

00:26:51.317 --> 00:26:52.938
I had a lot of energy that night.

00:26:53.357 --> 00:26:54.347
All of it bad.

00:26:55.248 --> 00:26:56.417
That's lesson number four.

00:26:56.807 --> 00:27:02.208
You might do everything right and just have bad timing, but don't beat yourself up about it.

00:27:02.597 --> 00:27:03.708
Exercise helps.

00:27:04.157 --> 00:27:11.762
I find it interesting that, you know, he said, I mean, he could have gone to the bar or whatever, bought a.

00:27:07.278 --> 00:27:13.383
Suitcase full of beer and sat on the back of a pickup truck commiserating.

00:27:13.383 --> 00:27:14.553
He went on 11 mile run.

00:27:14.553 --> 00:27:19.472
Exercise does help and I do feel like, like, man, when you're having those bad days, man, go, go work out.

00:27:20.012 --> 00:27:23.103
Get some of that negative energy, burn some of that negative energy on that.

00:27:23.988 --> 00:27:25.188
Alright, continuing on.

00:27:26.147 --> 00:27:30.867
So he leaves town, goes to Houston, got a job as a seismic data processor.

00:27:30.928 --> 00:27:32.097
This is where it gets really good.

00:27:32.548 --> 00:27:33.238
I hated it.

00:27:33.877 --> 00:27:38.468
And after four months, I was having dreams of floating down a river in a body bag.

00:27:40.147 --> 00:27:41.258
I was so miserable.

00:27:41.258 --> 00:27:41.948
I resigned.

00:27:42.298 --> 00:27:49.528
I was offered a job as a field clerk on a seismic crew in Venezuela, all right off to Venezuela.

00:27:49.528 --> 00:27:52.528
He goes, after a year and a half, I worked my way up.

00:27:52.837 --> 00:28:01.087
To the Jefe del Grupo, running a 350 man, hella portable, dynamite seismic crew.

00:28:01.657 --> 00:28:13.361
I was trained in explosives, built dynamite magazines, did AFL CIO labor union negotiations in Spanish, and dealt with generals and judges.

00:28:13.810 --> 00:28:14.830
This is all in Venezuela.

00:28:16.330 --> 00:28:18.250
I got transferred to Columbia.

00:28:18.401 --> 00:28:20.230
So D does good.

00:28:20.711 --> 00:28:28.990
I mean, he's negotiating contracts in Spanish 350 man crew and they're like, bro, Tito, you're doing so good.

00:28:28.990 --> 00:28:30.431
We're sending you to Columbia.

00:28:30.760 --> 00:28:35.691
And ultimately there have been no gringos out there in three years.

00:28:35.961 --> 00:28:37.550
The ELN Freedom Fighters.

00:28:38.645 --> 00:28:42.516
Wanted money, pharmaceuticals, and dynamite.

00:28:42.875 --> 00:28:44.135
I couldn't give 'em any of it.

00:28:44.586 --> 00:28:46.895
And they told me they were looking at a dead man.

00:28:47.915 --> 00:28:48.695
My god.

00:28:48.756 --> 00:28:49.506
Here we go.

00:28:49.986 --> 00:28:56.046
Finally, catching some, some track does well in Venezuela doing so good.

00:28:56.046 --> 00:29:02.675
They ship 'em out to Columbia, ends up in front of the freedom fighters and they say, we want drugs.

00:29:03.634 --> 00:29:06.064
We want money and we want dynamite.

00:29:06.064 --> 00:29:07.773
He said, I can't give you any of 'em.

00:29:07.773 --> 00:29:09.513
They were like, we're looking at a dead man.

00:29:10.084 --> 00:29:10.713
Good God.

00:29:11.653 --> 00:29:14.683
So he calls his company, he says, Hey man, this is what's going on.

00:29:14.683 --> 00:29:15.463
Get me outta here.

00:29:16.064 --> 00:29:18.344
And they're like, we can't.

00:29:19.013 --> 00:29:26.693
It took 11 hours driving by Jeep at night through river beds and dirt roads to get you there.

00:29:27.480 --> 00:29:28.775
We, we can't come get you.

00:29:29.045 --> 00:29:31.144
And he was like, I don't even know how to get outta here.

00:29:31.565 --> 00:29:35.615
It was in the middle of the night, so I can't drive myself outta here.

00:29:36.362 --> 00:29:42.092
He said, even my cleaning lady's 3-year-old son came up to me crying one day and I said, buddy, what's wrong?

00:29:42.541 --> 00:29:44.041
And he said, I'm worried about you.

00:29:44.041 --> 00:29:47.112
And he said, son, I'm from San Antonio, Texas.

00:29:47.112 --> 00:29:48.342
I can take care of myself.

00:29:49.721 --> 00:29:52.422
And the boy then told me they were going to kill me.

00:29:52.422 --> 00:29:53.922
The freedom fighters were gonna kill me.

00:29:55.001 --> 00:29:56.682
He had heard them at lunch one day.

00:29:56.892 --> 00:29:58.961
Oh, through the mouths of babes.

00:30:00.102 --> 00:30:01.781
He said I couldn't sleep for five days.

00:30:01.811 --> 00:30:04.932
I retrace every decision that it got me to that place.

00:30:05.291 --> 00:30:06.701
All right, so.

00:30:07.332 --> 00:30:08.531
Here he is, man.

00:30:08.531 --> 00:30:13.271
It is like, this is where you start kicking the can down the road and he is like, man, this is where you start.

00:30:13.271 --> 00:30:15.102
Just like bottoming out in life.

00:30:15.132 --> 00:30:16.541
And he retrace all his steps.

00:30:16.541 --> 00:30:18.491
Like, how in the fuck did I get here?

00:30:18.882 --> 00:30:19.211
Okay.

00:30:20.051 --> 00:30:21.612
I decided, this is great.

00:30:21.942 --> 00:30:24.672
I decided in that time, couldn't sleep for five days.

00:30:25.061 --> 00:30:28.961
He had so much energy than any other time in his life.

00:30:29.696 --> 00:30:31.136
All of it was negative.

00:30:31.616 --> 00:30:33.957
And this is when I remember my physics background.

00:30:34.707 --> 00:30:38.846
I decided that the mind is a wonderful transducer.

00:30:39.146 --> 00:30:39.957
This is great.

00:30:41.156 --> 00:30:43.586
Alright, so he's, he's at the bottom.

00:30:44.186 --> 00:30:49.826
He's like all this negative energy and he, and he thinks about physics.

00:30:51.521 --> 00:30:54.791
He is like, I'm gonna turn my brain in true into a transducer.

00:30:55.632 --> 00:31:08.951
Energy cannot be destroyed, but maybe I could take and use all this energy and use my brain to change it into something positive and then throw a multiplier on it at the end.

00:31:08.951 --> 00:31:09.642
I love that.

00:31:10.001 --> 00:31:10.932
Throw a multiplier.

00:31:10.932 --> 00:31:12.527
So all this na like.

00:31:13.481 --> 00:31:17.501
When you're going through hell, or sometimes, dude, we just keep stoking the fires.

00:31:17.501 --> 00:31:24.311
Like we just keep making things worse because we're pouring all this negative energy on top of that energy.

00:31:24.582 --> 00:31:27.402
Instead, like he, like he said, he couldn't sleep for five days.

00:31:27.521 --> 00:31:29.652
They said you we're coming to kill you.

00:31:29.832 --> 00:31:33.971
Like, can you imagine like you're in Columbia, there ain't no way out.

00:31:34.392 --> 00:31:37.511
So I guess in his mind he was like, I got nothing to lose.

00:31:37.872 --> 00:31:38.801
I might as well just.

00:31:39.116 --> 00:31:43.707
Turn this brain into a transducer, pull a multiplier on that thing.

00:31:44.257 --> 00:31:49.027
He said, I decided that I was in the worst place in the world and I asked myself, what's the best place?

00:31:49.176 --> 00:31:51.757
So what he did is he took all that negative energy.

00:31:51.757 --> 00:31:53.017
I'm in hell right now.

00:31:53.257 --> 00:31:53.376
Okay.

00:31:53.376 --> 00:31:55.326
What's the best place that I can think of?

00:31:56.047 --> 00:32:00.997
And he said for me, the best place.

00:32:01.807 --> 00:32:05.017
What's the top of the hill on Scenic Drive in Austin, Texas.

00:32:06.126 --> 00:32:08.886
And he said, I threw a four times multiplier on that thing.

00:32:09.007 --> 00:32:09.936
All that energy.

00:32:11.092 --> 00:32:21.501
Six days later, a small plane landed bringing us parts for our seismic line booster boxes, and I jumped on that plane before it left.

00:32:22.041 --> 00:32:32.301
I ended up living, I went on back to work in Venezuela, and then when the oil business got better, I moved back to Texas and started a drilling company.

00:32:33.501 --> 00:32:34.971
So he gets outta Columbia.

00:32:35.632 --> 00:32:46.342
Gets back to Venezuela, has his eyes back on Texas, keeping an eye on the economy, does his thing, making his money, stacking his money.

00:32:46.821 --> 00:32:50.902
Soon as Texas gets better, boom, he's off and he starts a drilling company.

00:32:51.172 --> 00:32:53.031
Keep in mind, he had the Uno oil company.

00:32:53.031 --> 00:32:54.951
It went under before the year was up.

00:32:54.951 --> 00:32:59.991
So finally, man, he gets back to Texas, starts his, starts his, uh, drilling company.

00:33:00.291 --> 00:33:02.092
Boom, we're off to the races.

00:33:02.481 --> 00:33:08.961
Then Desert storm hit and the oil prices plummeted.

00:33:09.471 --> 00:33:11.932
I had to shut my business down, bro.

00:33:11.932 --> 00:33:12.922
He was doing fine.

00:33:13.281 --> 00:33:14.781
He said I was really low.

00:33:15.741 --> 00:33:22.106
I moved to Austin where depression was going on, and I bought the house on the top of the hill.

00:33:22.777 --> 00:33:23.826
On Scenic Drive.

00:33:23.977 --> 00:33:25.146
See, he stacked his money.

00:33:26.946 --> 00:33:31.777
Desert Storm hit, comes back to Texas, starts his own drilling company.

00:33:32.557 --> 00:33:35.287
That crap folds, moves to Austin.

00:33:35.557 --> 00:33:36.636
It's a depression.

00:33:36.817 --> 00:33:41.076
But in those moments, see there, this is where the silver lining comes in.

00:33:41.287 --> 00:33:49.267
He had himself in a position where he could buy the house, what he had envisioned when he was in Columbia as a dead man.

00:33:49.777 --> 00:33:50.977
He's like, that's the best play.

00:33:51.156 --> 00:33:52.896
Isn't that funny how life shapes up?

00:33:53.227 --> 00:33:58.717
So even in the worst moments, and he's low, he lost his business.

00:33:58.836 --> 00:34:01.086
He ain't got no, no job right now.

00:34:01.967 --> 00:34:06.106
They were about to tear down the house at the top of the hill on Scenic Drive.

00:34:06.317 --> 00:34:07.727
He buys it for next to nothing.

00:34:08.146 --> 00:34:08.836
There's a blessing.

00:34:09.836 --> 00:34:17.567
Lesson number five, when the chips are down, use your brain to switch the frequency of the energy to positive.

00:34:17.896 --> 00:34:19.126
Then throw a multiplier on.

00:34:19.126 --> 00:34:26.836
It might take a few years for it to come into the physical plane, but half faith, something positive always comes from a failure.

00:34:27.632 --> 00:34:30.331
It may just take a few years to see what it is.

00:34:30.751 --> 00:34:31.862
You gotta keep playing the game.

00:34:32.371 --> 00:34:34.141
You gotta keep this thing fixated.

00:34:34.202 --> 00:34:35.371
You gotta do your part.

00:34:35.561 --> 00:34:37.211
When it happens is not up to you.

00:34:37.661 --> 00:34:40.211
What you do for when it happens is completely up to you.

00:34:40.527 --> 00:34:41.532
You just gotta keep going.

00:34:41.802 --> 00:34:43.092
Things always shake up.

00:34:43.632 --> 00:34:48.672
Things always work themselves out, but you gotta keep working for those things to work out.

00:34:49.692 --> 00:34:53.862
Continuing on, I then decided to make a career change to the environmental business.

00:34:54.599 --> 00:34:59.250
I researched and decided on a company that I really wanted to work at.

00:34:59.820 --> 00:35:02.820
I interviewed and a week later they told me I didn't get the job.

00:35:03.119 --> 00:35:03.510
All right.

00:35:03.869 --> 00:35:05.250
So he gets back to Texas.

00:35:05.670 --> 00:35:06.900
Starts a drilling company.

00:35:07.050 --> 00:35:08.639
Drilling company folds.

00:35:08.639 --> 00:35:20.579
'cause desert storm moves to Austin in a depression, buys the house on the top of the hill in scenic drive, interviews for a job that he feels like he this, I'm just perfect for it.

00:35:20.730 --> 00:35:21.719
Interviews for it.

00:35:21.869 --> 00:35:23.280
Probably nailed the interview.

00:35:24.480 --> 00:35:26.579
They tell him three weeks later, bro, you didn't get the job.

00:35:26.820 --> 00:35:27.809
He's devastated.

00:35:28.460 --> 00:35:33.139
He said, I told the owner, he calls the owner up and says, I can't believe this.

00:35:33.530 --> 00:35:35.900
Your company is perfect for me.

00:35:36.710 --> 00:35:38.210
I'm usually right about these things.

00:35:38.510 --> 00:35:38.750
Alright?

00:35:38.750 --> 00:35:39.829
He calls the owner himself.

00:35:39.829 --> 00:35:40.400
He's like, fuck it.

00:35:40.550 --> 00:35:43.429
Sometimes when you have nothing to lose is when you have everything to gain.

00:35:43.699 --> 00:35:45.889
He ain't have no job, he ain't have nothing going for him.

00:35:46.130 --> 00:35:48.829
He's like, man, I'm perfect for this business.

00:35:49.190 --> 00:35:51.800
No one's gonna work harder for you than I will.

00:35:52.010 --> 00:35:54.380
No one's gonna do a better job for you than I will.

00:35:55.099 --> 00:35:58.010
And if that guy don't work out, please gimme a call.

00:35:58.010 --> 00:35:59.539
See, he kept the doorway open.

00:35:59.719 --> 00:36:00.800
He didn't middle finger the dude.

00:36:01.594 --> 00:36:02.704
He didn't blast them.

00:36:02.885 --> 00:36:09.215
He just said, bro, I'm telling you I'm perfect, but I tell you what, trust the universe, things don't work out.

00:36:09.215 --> 00:36:09.545
Call me.

00:36:09.545 --> 00:36:13.085
Three weeks later, the guy called him got the job.

00:36:14.074 --> 00:36:16.324
That's lesson number six in the face of adversity.

00:36:16.324 --> 00:36:17.224
Stay positive.

00:36:17.224 --> 00:36:22.985
Tell the world what you are trying to achieve, and when people like you, they wanna help you.

00:36:23.735 --> 00:36:24.184
That's true.

00:36:24.454 --> 00:36:27.635
When people like you, they wanna help you stop being a dick to everybody.

00:36:27.994 --> 00:36:29.195
Remember success.

00:36:29.539 --> 00:36:33.440
Is meeting each and every failure with equal enthusiasm.

00:36:33.440 --> 00:36:36.380
Just go again, go again, go again.

00:36:37.269 --> 00:36:39.550
So continuing on now he gets the job.

00:36:40.000 --> 00:36:46.760
I worked there for a few years, coring soil sampling, setting and monitoring wells.

00:36:47.210 --> 00:36:52.070
Working with the EPA and state authorities, I did sales for'em when time was were slow.

00:36:52.369 --> 00:37:02.329
I got tired of living in municipal and industrial landfills, sulfur dioxide ponds mines, and power stations wearing these Tyvek suits.

00:37:02.329 --> 00:37:08.030
I guess that's like Nomex, Tyvek suits in the summer with rubber gloves and boots on.

00:37:08.539 --> 00:37:11.420
This is when I came up with my safety net philosophy.

00:37:11.539 --> 00:37:12.230
Love this.

00:37:12.260 --> 00:37:13.699
Safety net philosophy.

00:37:14.420 --> 00:37:16.670
You know, as life goes on, life is cyclical.

00:37:16.789 --> 00:37:17.510
That's so true.

00:37:17.945 --> 00:37:18.994
I, I didn't think about that.

00:37:18.994 --> 00:37:20.614
But life comes in cycles.

00:37:21.275 --> 00:37:23.585
So he says this, here's the safety net philosophy.

00:37:23.824 --> 00:37:25.625
Sometimes everything goes wrong.

00:37:25.864 --> 00:37:28.385
The car won't start, your shoes come untied.

00:37:28.465 --> 00:37:29.784
The refrigerator goes out.

00:37:30.864 --> 00:37:34.704
I mean, just, it's like a cha like, it's like, bro, how much worse can this thing get?

00:37:34.704 --> 00:37:37.244
I remember back I was bankrupt.

00:37:38.204 --> 00:37:41.835
They were foreclosing on my home that nobody was living in.

00:37:41.835 --> 00:37:45.344
I had a tag on the door talking about, you better settle up on these payments.

00:37:45.554 --> 00:37:49.222
I was demoted, I mean, it was like, it was almost comical.

00:37:49.311 --> 00:37:51.621
It was like, bro, how much worse can things get?

00:37:51.802 --> 00:37:54.291
And it was like every time they just got a little bit worse.

00:37:55.036 --> 00:37:56.706
It, it was just a cycle I had to work through.

00:37:57.699 --> 00:38:00.728
And he said, but then there's other times where everything seems effortless.

00:38:00.878 --> 00:38:02.108
We don't remember those.

00:38:02.438 --> 00:38:04.208
Everything, all the lights are green.

00:38:04.389 --> 00:38:05.889
You find 20 bucks on the ground.

00:38:05.889 --> 00:38:09.759
Everything's going your way when you're going through a positive cycle.

00:38:09.759 --> 00:38:10.449
This is key.

00:38:10.579 --> 00:38:12.018
This is your safety net philosophy.

00:38:12.079 --> 00:38:15.588
When everything's going your way, make one change in life.

00:38:15.768 --> 00:38:18.034
A change that affects the most hours of your day.

00:38:18.844 --> 00:38:19.534
I love this.

00:38:20.014 --> 00:38:26.373
So whatever, like whatever you spend the most time on during the day, make a change during that.

00:38:26.614 --> 00:38:34.023
It could be your job, it could be who you live with, where you live, getting a dog, the car you drive, maybe even a new bed.

00:38:34.443 --> 00:38:40.353
But look at your life and pick just one thing to change each positive cycle.

00:38:40.534 --> 00:38:42.994
Don't do it when you're in a negative cycle.

00:38:43.204 --> 00:38:44.403
Do it in a positive cycle.

00:38:44.403 --> 00:38:45.393
Change one thing.

00:38:46.025 --> 00:38:54.155
After a while, you're gonna find yourself with a safety net, so that way when you're beating yourself up in a down cycle, you got a safety net.

00:38:54.815 --> 00:39:19.164
He said, I remember driving up the winding road on Scenic Drive and my Alpha Romero spider with my favorite dog in the whole world, in the passenger seat, beating myself up, feeling sorry for myself as I was driving to my favorite house in the world to see my favorite girlfriend at the time, and I suddenly went from feeling sorry for myself to laughing.

00:39:19.599 --> 00:39:22.449
Thinking how funny it was that I was beating myself up.

00:39:22.630 --> 00:39:26.079
See, he made these little changes in these positive cycles.

00:39:26.409 --> 00:39:27.820
He made these changes.

00:39:27.969 --> 00:39:37.809
Sometimes this, this makes me think sometimes in a positive cycle, we actually are setting ourselves up because we think the cycle's gonna go on forever, and we set ourselves up.

00:39:39.400 --> 00:39:47.019
Really for maybe a premature negative cycle, meaning, 'cause we thought we were gonna live on this fat hog, sometimes we out leverage ourselves.

00:39:47.019 --> 00:39:49.059
We think the money's just gonna continue to flow.

00:39:49.269 --> 00:39:52.960
So we make these decisions based on our best times in life.

00:39:52.989 --> 00:39:53.949
And then when.

00:39:54.775 --> 00:39:55.735
Gets outta that cycle.

00:39:55.735 --> 00:40:02.065
When things dry up, things get even worse because you didn't make a positive change in that cycle.

00:40:02.065 --> 00:40:04.704
You actually made yourself your situation worse.

00:40:04.885 --> 00:40:12.925
But if you can make something that will, it affects the most hours of your day and it's something that actually improves your life.

00:40:13.974 --> 00:40:15.114
He had a better car.

00:40:15.264 --> 00:40:19.974
He had a dog, he had a nice house, and so he built this safety net.

00:40:21.159 --> 00:40:29.920
And so when he was having one of those negative cycles, it gave him perspective to be able to look at it and say, come on man.

00:40:30.280 --> 00:40:31.630
I've had it way worse than this.

00:40:31.750 --> 00:40:33.099
And sometimes that's what we gotta have.

00:40:33.849 --> 00:40:35.079
So that's lesson number seven.

00:40:35.079 --> 00:40:36.039
Be flexible.

00:40:36.344 --> 00:40:37.543
Life is an adventure.

00:40:37.903 --> 00:40:38.653
That's true.

00:40:39.134 --> 00:40:40.153
Make a safety net.

00:40:40.333 --> 00:40:42.193
Next time you won't fall down so far.

00:40:42.344 --> 00:40:45.824
So that safety net, kind of think about a wire when you know, when you go to these.

00:40:46.739 --> 00:40:48.179
Circuses and stuff like that.

00:40:48.329 --> 00:40:50.699
They still have circuses, but circuses.

00:40:50.699 --> 00:40:56.248
And if one of the people fall from the high wire, that net catches 'em or trapeze that net catches 'em.

00:40:56.429 --> 00:40:57.539
That's what it is for you.

00:40:57.539 --> 00:41:01.829
So like in a positive cycle, build in a safety net.

00:41:02.248 --> 00:41:06.389
One change that affects the most hours of your day.

00:41:06.389 --> 00:41:08.728
Make that one change only in a positive cycle.

00:41:09.838 --> 00:41:11.369
All right, continuing on.

00:41:12.268 --> 00:41:13.409
We're about to wrap this up.

00:41:13.588 --> 00:41:17.699
A friend of mine was killing it in the residential mortgage business and offered me a job.

00:41:17.938 --> 00:41:19.108
I switched careers.

00:41:19.349 --> 00:41:23.639
I bought a couple of suits, became a mortgage broker, and eventually a mortgage banker.

00:41:23.909 --> 00:41:24.568
I loved it.

00:41:24.958 --> 00:41:31.528
A couple years later, rates went up a couple points and it killed my business, and I needed a new career again.

00:41:33.179 --> 00:41:33.869
My God.

00:41:34.409 --> 00:41:36.688
I mean, here he was.

00:41:36.998 --> 00:41:38.168
Gets outta high School.

00:41:38.679 --> 00:41:41.768
Applies for all these colleges.

00:41:41.809 --> 00:41:42.918
Gets into Vanderbilt.

00:41:43.489 --> 00:41:44.478
Wants to be a doctor.

00:41:44.539 --> 00:41:46.938
Doesn't know what kind of doctor interns decides.

00:41:46.943 --> 00:41:46.974
Uh.

00:41:47.673 --> 00:41:48.364
I don't like that.

00:41:48.364 --> 00:41:49.324
Don't wanna be a doctor.

00:41:49.474 --> 00:41:51.063
Goes to be a rough neck over the summer.

00:41:51.273 --> 00:41:52.744
Ends up liking the oil field.

00:41:52.954 --> 00:41:56.494
Moves to Texas, gets into the University of Texas.

00:41:56.693 --> 00:41:58.103
Becomes a geologist.

00:41:59.103 --> 00:42:00.244
Starts doing that.

00:42:02.313 --> 00:42:03.483
Oil field dries up.

00:42:04.384 --> 00:42:05.583
He's got a dead degree.

00:42:06.034 --> 00:42:08.043
Goes to work with a cousin's friend.

00:42:08.989 --> 00:42:10.219
Who has a little business.

00:42:10.518 --> 00:42:19.934
That business folds after a year, starts his own oil company that folds starts day trading, gets squeezed out because of black Monday.

00:42:20.114 --> 00:42:23.655
Broke again, starting to plant trees again with his grandfather.

00:42:23.655 --> 00:42:26.005
What he did in high school had to start completely over again.

00:42:26.554 --> 00:42:27.635
Then moved to Houston.

00:42:27.994 --> 00:42:36.335
Went to Venezuela, did a great job, 350 man crew, doing all these negotiations in Spanish, doing such a good job.

00:42:36.335 --> 00:42:37.715
They ship you to Columbia.

00:42:38.389 --> 00:42:40.934
End up face to face with the freedom fighters.

00:42:41.085 --> 00:42:42.074
Freedom fighters.

00:42:42.402 --> 00:42:43.782
Started trying to squeeze him out.

00:42:43.811 --> 00:42:46.121
He was the only gringo that had been there in three years.

00:42:46.467 --> 00:42:49.617
He said, we want dynamite, we want money, we want drugs.

00:42:49.617 --> 00:42:50.967
He said, man, I can't do any of that.

00:42:50.967 --> 00:42:52.166
And they said, you're a dead man.

00:42:52.586 --> 00:42:55.706
Calls the company that he works for and says, Hey, get me outta here.

00:42:55.737 --> 00:42:56.577
They're about to kill me.

00:42:57.577 --> 00:42:59.186
they said, Hey, you're on your own, bro.

00:42:59.496 --> 00:43:00.516
We can't come get you.

00:43:00.936 --> 00:43:04.146
You were delivered there 11 hours in the dark.

00:43:04.226 --> 00:43:05.007
You're on your own.

00:43:05.677 --> 00:43:10.713
Ends up turning all of his mental energy from negative and envisions.

00:43:11.539 --> 00:43:13.548
The best possible scenario in life.

00:43:13.789 --> 00:43:25.619
I wanna live in Austin, top of the hill on Scenic drive, and decides to turn his mind into a transducer and puts a multiplier on it amazingly outta thin air.

00:43:25.619 --> 00:43:29.168
Six days later, a plane comes in to deliver supplies.

00:43:29.378 --> 00:43:32.449
Bullshits his way onto the plane, gets back to Venezuela.

00:43:32.778 --> 00:43:33.889
His life is spared.

00:43:34.623 --> 00:43:39.634
Starts working in Venezuela, Texas economy starts doing better leaves.

00:43:39.634 --> 00:43:43.264
Venezuela goes back to Texas, starts his own drilling platform.

00:43:43.443 --> 00:43:50.974
Desert Storm hits, loses his business again, has to shut it down in a depression drives to Austin.

00:43:51.514 --> 00:43:56.463
There's the house that is for sale that's dilapidated.

00:43:56.554 --> 00:44:00.364
He buys it for next to nothing because it's in a depression.

00:44:01.804 --> 00:44:09.503
Buys the house, goes into the environmental business, works out for a while, doing well, but realizes this ain't what he wants.

00:44:09.684 --> 00:44:17.454
He's in a negative cycle, but he's got this safety net of little things that he's accumulated that have kind of caught him along the way.

00:44:18.184 --> 00:44:21.594
Gets into the residential business, becomes a mortgage broker.

00:44:22.594 --> 00:44:26.974
Rates go up, can't make any money outta work again.

00:44:28.083 --> 00:44:29.673
Here's where it all turns for him.

00:44:29.884 --> 00:44:30.873
A guy on tv.

00:44:31.849 --> 00:44:35.268
Says that if you're trying to make a career change, you need to discover your passion.

00:44:35.268 --> 00:45:00.409
The way that you do this is draw a line down the center of the page on the left hand side list what you love to do on the right hand side list what you're good at, and he said, I did this experiment and decided I was getting into the liquor business because I've been making vodka infusions for friends as Christmas presents and people started coming up to me, calling me the vodka guy.

00:45:00.679 --> 00:45:02.809
See, this is where you gotta start paying attention to stuff.

00:45:03.349 --> 00:45:07.728
He said, I thought that spending my days in a distillery didn't really seem like work to me.

00:45:08.255 --> 00:45:09.394
I enjoyed sales.

00:45:09.664 --> 00:45:11.795
Remember he was doing sales when it was slow.

00:45:11.894 --> 00:45:12.795
I enjoyed sales.

00:45:13.811 --> 00:45:16.902
I was good in science and engineering and project management.

00:45:16.902 --> 00:45:21.342
See all those things, see all the dots, all connect, and I like meeting people, traveling.

00:45:21.521 --> 00:45:24.612
Did that bars, restaurants, liquor stores.

00:45:24.972 --> 00:45:26.442
It was like a match made in heaven.

00:45:26.981 --> 00:45:28.242
Everyone thought I was crazy.

00:45:29.532 --> 00:45:30.521
That's lesson number eight.

00:45:30.672 --> 00:45:39.222
After a while, you start to view your failures as learning experiences and opportunities suck all the information and wisdom out of each failure.

00:45:40.331 --> 00:45:48.242
And realize that these are all learning and growing experiences, and that will make you much wiser and stronger in the future.

00:45:48.692 --> 00:45:52.891
Suck all the information and wisdom out of each failure.

00:45:53.561 --> 00:45:54.072
I love that.

00:45:54.815 --> 00:46:01.144
So I started a one man distillery, and I became the first legal distiller in the history of Texas.

00:46:01.175 --> 00:46:07.085
I blazed the trail through the distribution channels for the American craft distilling movement.

00:46:07.684 --> 00:46:16.974
See, at that time, none of that was going on and created a national, now international vodka brand with no investors and very little money.

00:46:17.394 --> 00:46:18.235
Was it easy?

00:46:18.235 --> 00:46:18.954
Hell no.

00:46:19.675 --> 00:46:21.144
Did I have failures and setbacks?

00:46:21.144 --> 00:46:21.835
Hell yes.

00:46:22.164 --> 00:46:23.695
Did I give up or give in?

00:46:23.844 --> 00:46:24.474
No way.

00:46:24.954 --> 00:46:25.255
How'd I do it?

00:46:26.755 --> 00:46:30.505
I did it with the wealth of knowledge that I'd learned.

00:46:30.864 --> 00:46:32.244
Okay, this is where it all comes in.

00:46:32.244 --> 00:46:33.655
This is where I say nothing's for nothing.

00:46:34.255 --> 00:46:41.855
I did all this from everything that he had experienced, had gone through, had learned along the way.

00:46:41.885 --> 00:46:47.434
He sucked all of the information and wisdom out of each failure.

00:46:47.914 --> 00:46:48.094
Okay?

00:46:48.094 --> 00:46:49.684
This is where it all comes together for 'em.

00:46:50.661 --> 00:46:51.717
So I had a wealth of knowledge.

00:46:52.731 --> 00:46:59.632
I learned from studying geology and geophysics along with the can-do oil field spirit.

00:46:59.992 --> 00:47:01.402
Some tough ass dudes, man.

00:47:01.791 --> 00:47:05.331
I had developed as a roughneck and run running seismic crews.

00:47:05.661 --> 00:47:07.612
I learned from my failed businesses.

00:47:07.911 --> 00:47:11.331
About cashflow management and employee expense.

00:47:11.541 --> 00:47:21.621
I learned how to deal with the bureaucratic red tape and regulators in the environmental business, and I learned from the mortgage business about finance and credit.

00:47:21.952 --> 00:47:23.512
See how all this comes together?

00:47:23.512 --> 00:47:27.362
All these stories he, he just told you, the dots, all connect.

00:47:28.081 --> 00:47:33.211
Had I not had all of those failures under my belt, I would not be successful today, period.

00:47:33.242 --> 00:47:36.632
He could not be who he is today had he not.

00:47:37.306 --> 00:47:38.657
Experience all these things.

00:47:39.706 --> 00:47:40.547
Nothing's for nothing.

00:47:42.106 --> 00:47:43.817
In summary, let's bring this home.

00:47:44.297 --> 00:47:48.882
No one wants to fail, but life is an ever-changing experiment.

00:47:49.831 --> 00:47:52.351
If you're scared to fail, you are paralyzed.

00:47:52.442 --> 00:48:00.302
And if you're willing to wrap your arms around failures and accept all the responsibility, that's key, except all of the responsibility.

00:48:00.302 --> 00:48:01.561
Don't blame it on everybody else.

00:48:01.561 --> 00:48:02.791
Don't blame it on the economy.

00:48:03.061 --> 00:48:03.811
Gotta keep going.

00:48:04.831 --> 00:48:06.782
Accept all the of responsibility.

00:48:07.231 --> 00:48:08.672
It becomes your foundation.

00:48:09.422 --> 00:48:16.681
If you look at life as a scientific experiment, you come up with a theory, a procedure, and you do the experiment.

00:48:16.922 --> 00:48:21.902
You analyze it, and you come up with your results, then it becomes learning.

00:48:22.802 --> 00:48:28.916
You may start a business to do one thing, and once you're out there doing it, your customers will be telling you what they want.

00:48:29.684 --> 00:48:31.454
And you may end up doing something else.

00:48:32.295 --> 00:48:37.125
I know a guy who started selling soup and ended up being the largest hot sauce maker in the world.

00:48:37.514 --> 00:48:40.304
Even Bill Gates had a bankruptcy before Microsoft.

00:48:40.364 --> 00:48:40.994
I didn't know that.

00:48:41.744 --> 00:48:55.275
If you ever feel like you can't shake failure, read about Winston Churchill, Abraham Lincoln, Henry Ford, Albert Einstein, or Thomas Edison So key like over here in the side, man, I have.

00:48:55.335 --> 00:48:56.894
I have all those guys right there.

00:48:57.315 --> 00:48:58.934
Like these are my homies, man.

00:48:59.355 --> 00:49:00.105
I gotta read about 'em.

00:49:00.105 --> 00:49:00.885
I gotta study 'em.

00:49:02.474 --> 00:49:13.965
Google failure your way to success are successful failures, and you will soon realize that anyone who is considered a great success has built that success on failure.

00:49:14.534 --> 00:49:21.134
By deciding you're a participant in life, that life is a celebration, bro, that's so key You're a participant in life.

00:49:21.134 --> 00:49:22.304
I'm not a bystander.

00:49:22.724 --> 00:49:23.054
Okay.

00:49:23.143 --> 00:49:24.884
You're a participant in life.

00:49:25.213 --> 00:49:26.713
Life is a celebration.

00:49:27.253 --> 00:49:28.083
Abso fucking lly.

00:49:28.304 --> 00:49:43.820
Life is a celebration and that you are not just gonna let the winds of life blow you around, but rather you forge your own path based on what you love to do, what you're good at, you will hit adversity, you will be challenged, you will be confronted.

00:49:44.030 --> 00:49:45.170
You will be tested.

00:49:45.860 --> 00:49:46.639
Just lean into it.

00:49:47.376 --> 00:49:48.456
Keep moving forward.

00:49:48.786 --> 00:49:57.396
Sooner or later, you will know what you love, but you will have the experience to perform and your timing will be right.

00:49:57.726 --> 00:49:58.177
Why?

00:49:58.177 --> 00:50:02.226
Because you had time in time in develops the timing.

00:50:02.947 --> 00:50:08.467
Have faith, grow some tough skin and be thankful for all of your failures.

00:50:08.617 --> 00:50:12.876
It just means that you are still trying and haven't given up yet.

00:50:13.507 --> 00:50:14.047
Good luck.

00:50:14.976 --> 00:50:21.306
Tito Beveridge founder and master distiller of Tito's homemade vodka.