Nov. 25, 2025
972. You Never Have It All Figured Out- A Lesson From Steve Jobs
Send us a text In this episode, I break down a powerful lesson from the Steve Jobs Archive about innovation, leadership, and why most people stall out in life: they stop taking risks. Jobs reminds us that you never truly “figure it out.” You’re always figuring it out — and the minute you stop innovating, you start eroding. Whether you’ve experienced a major failure or you feel like you’re finally in the lead, the danger is the same: slipping into protection mode. Playing it safe. Cost-cutting...
In this episode, I break down a powerful lesson from the Steve Jobs Archive about innovation, leadership, and why most people stall out in life: they stop taking risks. Jobs reminds us that you never truly “figure it out.” You’re always figuring it out — and the minute you stop innovating, you start eroding.
Whether you’ve experienced a major failure or you feel like you’re finally in the lead, the danger is the same: slipping into protection mode. Playing it safe. Cost-cutting your way through problems instead of innovating your way to better circumstances.
This episode explores:
- Why iteration through failure is the real path to growth
- How Apple lost a 10-year lead by stopping innovation
- Why “safe” decisions often become the riskiest
- The mindset shift required to stay competitive in life and business
- How to avoid stagnation and keep pushing your skills, ideas, and opportunities forward
If you’re a leader, creator, entrepreneur, or anyone trying to grow from where you are to where you want to be, this episode will help you stay hungry, stay curious, and keep innovating.
Keep it simple. Keep it moving. Never settle. Stay tough.
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Keep it simple. Keep it moving. Never settle. Stay tough.
WEBVTT
00:00:00.049 --> 00:00:07.578
I read something I wanna share with you, and this is from Make Something Wonderful and it's by Steve Jobs, his wife.
00:00:08.493 --> 00:00:10.023
Published it, it's free.
00:00:10.265 --> 00:00:12.394
It's from the Steve Jobs archive.
00:00:13.085 --> 00:00:19.324
And let me read you what he wrote and then I'll riff on that like we always do.
00:00:20.285 --> 00:00:22.804
So this is what Jobs wrote.
00:00:22.864 --> 00:00:31.118
He said, one of the things I've always tried to coach myself on was not being afraid to fail, because when something doesn't work out.
00:00:32.210 --> 00:00:38.179
Most people's reaction is to protect themselves, not wanting to fall on their face again.
00:00:39.020 --> 00:00:47.899
And he said, that's a big mistake because you never achieve what you want without falling on your face a few times in the process.
00:00:48.918 --> 00:00:51.588
And dude, I just had to stop the bus right then and there.
00:00:51.588 --> 00:00:54.109
I mean, that is the message because.
00:00:54.859 --> 00:01:01.789
If you fail before, even if it was a massive failure, dude, I've had some glorious failures, even if it was a massive failure.
00:01:02.210 --> 00:01:16.578
The one thing you have to understand is you can't be afraid to fail again, because the only way that you're going to innovate, the only way you're gonna work yourself into better circumstances is by iterating through failure.
00:01:17.299 --> 00:01:19.849
I mean, look at Jobs himself, dude.
00:01:20.284 --> 00:01:22.864
He was ousted from his own company.
00:01:22.864 --> 00:01:38.299
He started, I mean, that's about as big picture failure as you can get, but contrary, and this is what makes him a legend, contrary to human nature where most people would go protect themselves, it kind of play it safe.
00:01:38.772 --> 00:01:40.558
He didn't retreat into protection mode.
00:01:41.158 --> 00:01:41.968
He kept going.
00:01:42.268 --> 00:01:43.197
He kept trying.
00:01:43.858 --> 00:01:48.147
And he said, I even failed more after leaving Apple, not less.
00:01:48.358 --> 00:01:51.718
And human nature is to fail less is to protect yourself.
00:01:51.927 --> 00:01:53.308
I don't want that to happen again.
00:01:53.337 --> 00:01:53.938
Why not?
00:01:54.718 --> 00:01:55.647
You're not gonna do it.
00:01:55.647 --> 00:02:02.367
Like to Steve Jobs's point, you're not gonna do anything in a major way if you're afraid to fail.
00:02:03.748 --> 00:02:05.487
And that's the distinction to make.
00:02:05.908 --> 00:02:07.317
Failing, isn't final.
00:02:07.947 --> 00:02:11.427
Quitting is failing is iterative.
00:02:11.937 --> 00:02:12.837
It's a cycle.
00:02:13.138 --> 00:02:15.897
It's not who you are, it's just where you are.
00:02:16.471 --> 00:02:21.480
But see, in the process of iterating, this is how you sharpen your skillset.
00:02:21.811 --> 00:02:24.181
This is how you increase your independence.
00:02:24.420 --> 00:02:27.121
This is how you expand your freedom.
00:02:27.508 --> 00:02:29.638
This is how you improve your collaboration.
00:02:30.252 --> 00:02:31.182
This is important.
00:02:31.193 --> 00:02:33.652
This is how you stumble into new opportunities.
00:02:34.413 --> 00:02:35.342
I mean, think about this.
00:02:35.643 --> 00:02:42.122
You don't stumble on anything new if you're only staying inside the familiar, the innovation.
00:02:42.617 --> 00:02:48.437
Comes from stepping out there from iterating through failure again and again.
00:02:49.330 --> 00:02:50.439
But here's the flip side.
00:02:50.909 --> 00:02:56.860
Jobs said that when he left Apple, apple had a 10 year lead over Microsoft.
00:02:57.219 --> 00:03:00.669
That is an unheard of advantage in tech.
00:03:01.210 --> 00:03:02.719
And he said they ended up losing it.
00:03:03.284 --> 00:03:03.504
Why?
00:03:04.419 --> 00:03:06.099
Because Apple stopped innovating.
00:03:06.722 --> 00:03:14.162
he pointed out that the Mack was only 25% different than when he left, and he said, that's not enough.
00:03:14.222 --> 00:03:15.451
That's not a big enough lead.
00:03:16.098 --> 00:03:21.056
When you're spending millions of dollars in research and development, he said, that's not enough.
00:03:21.475 --> 00:03:22.825
That's not progress.
00:03:23.066 --> 00:03:27.056
That's erosion disguised as stability.
00:03:27.596 --> 00:03:30.491
Microsoft at that time didn't beat Apple because they were brilliant.
00:03:31.371 --> 00:03:48.251
Apple lost ground because they were standing still being 25% different from where you were before with the exchange of millions of dollars in research and development, and decades of creating that space that lead.
00:03:49.251 --> 00:03:50.061
It's not big enough.
00:03:50.480 --> 00:03:51.830
That's not a return at all.
00:03:52.221 --> 00:03:54.320
It's actually a slow death.
00:03:54.711 --> 00:03:56.841
And sadly, most people don't realize that.
00:03:58.015 --> 00:04:08.186
I, at the time, Compaq was the leader in the field and Job said compact only has to be 5% better than the competitors to win.
00:04:08.921 --> 00:04:09.461
Why?
00:04:09.562 --> 00:04:10.792
Because they were mainstream.
00:04:11.062 --> 00:04:11.991
They were safe.
00:04:12.632 --> 00:04:19.389
But Apple to get people to take the risk of buying outside of what everybody see, everybody buys what everybody else is buying.
00:04:20.048 --> 00:04:23.619
Everybody was buying a Compaq because that's what everybody was doing.
00:04:23.619 --> 00:04:24.999
So that was the safe bet.
00:04:25.629 --> 00:04:29.228
And he said like Apple, you're stepping outside of mainstream.
00:04:30.069 --> 00:04:43.495
And to get someone to take a risk and buy something outside of the mainstream, he said the reward has to be dramatically bigger than the risk.
00:04:44.249 --> 00:04:47.968
I mean, and when I was reading this, I immediately thought of the Purple Mattress.
00:04:48.389 --> 00:04:51.509
I mean, I remember when Purple, purple Mattress first came on the scene.
00:04:52.139 --> 00:04:54.028
Buying a mattress online was unheard of.
00:04:54.569 --> 00:04:59.428
But see, what they ended up doing is they reduced the risk by giving you a trial period.
00:04:59.428 --> 00:05:01.468
I think it was, sleep on it for a hundred nights.
00:05:01.468 --> 00:05:03.149
If you don't like it, send it back.
00:05:03.149 --> 00:05:05.608
I've yet to see anybody at the UPS store.
00:05:06.059 --> 00:05:10.932
Bringing their king size mattress inside the store and talking about, I wanna send this back.
00:05:11.802 --> 00:05:15.312
But see the fact that they said, look, I know this is different.
00:05:15.822 --> 00:05:19.122
I know you think you gotta go to a traditional furniture store.
00:05:19.122 --> 00:05:19.872
Don't do it.
00:05:20.502 --> 00:05:24.101
We're gonna send you the right mattress, and if you don't like it, you can send it back.
00:05:24.101 --> 00:05:25.961
No questions asked, bro.
00:05:26.322 --> 00:05:27.612
How bold was that?
00:05:28.612 --> 00:05:37.271
Jobs made the point that apple's problems could not be solved by cost cutting or battening down the hatches.
00:05:37.331 --> 00:05:38.291
He said it's not gonna happen.
00:05:38.391 --> 00:05:42.391
He said, the only cure is apple's gonna have to innovate their way out.
00:05:43.391 --> 00:05:47.322
That's not just a business principle, bro, that is a life principle.
00:05:47.942 --> 00:05:49.922
You don't protect your way out of a rut.
00:05:50.312 --> 00:06:01.442
You don't cost cut your way into growth, you innovate your way forward, and that requires iterating through failure again and again and again.
00:06:01.831 --> 00:06:05.372
So I wanna leave you with a couple of takeaways.
00:06:05.882 --> 00:06:07.831
Number one, if you failed before.
00:06:08.656 --> 00:06:10.247
Don't be afraid to fail again.
00:06:10.547 --> 00:06:15.677
I mean, it sounds so cliche to say, but it's, it's so true because failing is iterative.
00:06:16.276 --> 00:06:21.377
You learn, you adjust, you grow, you iterate through failing.
00:06:22.137 --> 00:06:24.747
If you're iterating, you're innovating.
00:06:25.521 --> 00:06:40.550
The second point I wanna make is if you're in the lead right now, if you're still listening, you may have turned this off, but if you happen to listen to this at the end, you think you got a commanding lead, bro, lemme tell you something.
00:06:40.940 --> 00:06:42.321
You never have it figured out.
00:06:42.500 --> 00:06:45.110
You're always figuring it out.
00:06:45.620 --> 00:06:47.331
Don't ever think that you got it figured out.
00:06:47.540 --> 00:06:49.430
Don't ever think that you have the magic code.
00:06:49.641 --> 00:06:51.141
The formula is always changing.
00:06:52.141 --> 00:06:55.560
You got the lead lead, but don't protect the lead.
00:06:56.221 --> 00:06:59.370
That is protection is gonna lead to erosion.
00:06:59.430 --> 00:07:00.360
Think about this.
00:07:00.630 --> 00:07:02.161
Risk is safe.
00:07:02.281 --> 00:07:03.721
Safe is risk.
00:07:04.380 --> 00:07:16.951
Think about this in any area of your life, I'm talking about calculated risk, not, I'm not talking about reckless risk, but when you take the risk, this is where you step outside of your assumptions, the safe zone.
00:07:17.550 --> 00:07:18.391
That's safe.
00:07:19.141 --> 00:07:19.860
The risk taking.
00:07:19.860 --> 00:07:24.391
The risk is actually safe because you're creating opportunities.
00:07:24.571 --> 00:07:29.651
You're learning new things, you're collaborating with new people, and you're not afraid to fail.
00:07:30.040 --> 00:07:31.000
You know you're gonna be all right.
00:07:31.550 --> 00:07:37.911
The riskiest thing you can do is play it safe thinking that you have this commanding lead that nobody's gonna catch up with you.
00:07:38.000 --> 00:07:38.870
Totally false.
00:07:39.230 --> 00:07:40.221
Totally false.
00:07:40.430 --> 00:07:42.411
You gotta have that positive paranoia.
00:07:42.800 --> 00:07:44.480
I love what Gary Vaynerchuk said.
00:07:44.661 --> 00:07:48.380
If you're not working every day to put yourself out of business, somebody else will.
00:07:48.920 --> 00:07:50.151
And that's true in life.
00:07:50.331 --> 00:07:51.680
That's true in business.
00:07:51.860 --> 00:07:53.511
It's true all the way across the board.
00:07:54.261 --> 00:07:59.990
You gotta innovate, but you also cannot be afraid to fail.
00:08:00.290 --> 00:08:02.661
That's the only way to innovation.
00:08:03.230 --> 00:08:04.740
Alright, question yourself.
00:08:05.100 --> 00:08:06.310
Hey, am I innovating?
00:08:07.310 --> 00:08:08.406
Am I trying new methods?
00:08:09.406 --> 00:08:12.826
Like, where in your life have you stopped innovating?
00:08:13.725 --> 00:08:17.266
Where have you let the protection mode creep in?
00:08:17.326 --> 00:08:23.086
And protection could be that you have it all figured out and you got this lead and you think you're, you can't be dethroned.
00:08:23.901 --> 00:08:27.170
Or protection could be like, man, I, I had a big failure.
00:08:27.170 --> 00:08:32.134
I don't, I don't want that pain again, i'd rather have the sting of failing.
00:08:32.644 --> 00:08:34.683
Embarrassment stings regret.
00:08:35.313 --> 00:08:36.663
That wastes tons, man.
00:08:36.933 --> 00:08:37.714
That'll sink you.
00:08:38.283 --> 00:08:45.063
So where have you let the protection mode just kind of creep in, bro, you may not even realize it until you're listening to this.
00:08:45.770 --> 00:08:55.571
And lastly, what's one area where you could try a new method, a new skill take on something that you've been kind of shying away from, you're hesitating about.
00:08:55.870 --> 00:08:57.490
A lot of these are just low consequences.
00:08:58.421 --> 00:09:04.750
I mean, they really are like, and your imagination, what you think is gonna happen don't happen at all.
00:09:05.171 --> 00:09:07.061
And, and you're like, bro, it wasn't so bad.
00:09:07.061 --> 00:09:09.191
And this is how you push these boundaries.
00:09:09.520 --> 00:09:18.431
It's these iterations being being open-minded to innovate, but there's a cost and it's the failing.
00:09:18.821 --> 00:09:19.931
You won't be disappointed.
00:09:20.186 --> 00:09:20.485
All right.
00:09:21.485 --> 00:09:22.326
Keep going at it.
00:09:22.416 --> 00:09:23.735
Thanks for sharing this episode.
00:09:23.735 --> 00:09:25.235
Remember, keep it simple, keep it moving.
00:09:25.235 --> 00:09:25.775
Never settle.
00:09:25.775 --> 00:09:26.346
Stay tough.
00:09:26.346 --> 00:09:26.765
Peace.
00:00:00.049 --> 00:00:07.578
I read something I wanna share with you, and this is from Make Something Wonderful and it's by Steve Jobs, his wife.
00:00:08.493 --> 00:00:10.023
Published it, it's free.
00:00:10.265 --> 00:00:12.394
It's from the Steve Jobs archive.
00:00:13.085 --> 00:00:19.324
And let me read you what he wrote and then I'll riff on that like we always do.
00:00:20.285 --> 00:00:22.804
So this is what Jobs wrote.
00:00:22.864 --> 00:00:31.118
He said, one of the things I've always tried to coach myself on was not being afraid to fail, because when something doesn't work out.
00:00:32.210 --> 00:00:38.179
Most people's reaction is to protect themselves, not wanting to fall on their face again.
00:00:39.020 --> 00:00:47.899
And he said, that's a big mistake because you never achieve what you want without falling on your face a few times in the process.
00:00:48.918 --> 00:00:51.588
And dude, I just had to stop the bus right then and there.
00:00:51.588 --> 00:00:54.109
I mean, that is the message because.
00:00:54.859 --> 00:01:01.789
If you fail before, even if it was a massive failure, dude, I've had some glorious failures, even if it was a massive failure.
00:01:02.210 --> 00:01:16.578
The one thing you have to understand is you can't be afraid to fail again, because the only way that you're going to innovate, the only way you're gonna work yourself into better circumstances is by iterating through failure.
00:01:17.299 --> 00:01:19.849
I mean, look at Jobs himself, dude.
00:01:20.284 --> 00:01:22.864
He was ousted from his own company.
00:01:22.864 --> 00:01:38.299
He started, I mean, that's about as big picture failure as you can get, but contrary, and this is what makes him a legend, contrary to human nature where most people would go protect themselves, it kind of play it safe.
00:01:38.772 --> 00:01:40.558
He didn't retreat into protection mode.
00:01:41.158 --> 00:01:41.968
He kept going.
00:01:42.268 --> 00:01:43.197
He kept trying.
00:01:43.858 --> 00:01:48.147
And he said, I even failed more after leaving Apple, not less.
00:01:48.358 --> 00:01:51.718
And human nature is to fail less is to protect yourself.
00:01:51.927 --> 00:01:53.308
I don't want that to happen again.
00:01:53.337 --> 00:01:53.938
Why not?
00:01:54.718 --> 00:01:55.647
You're not gonna do it.
00:01:55.647 --> 00:02:02.367
Like to Steve Jobs's point, you're not gonna do anything in a major way if you're afraid to fail.
00:02:03.748 --> 00:02:05.487
And that's the distinction to make.
00:02:05.908 --> 00:02:07.317
Failing, isn't final.
00:02:07.947 --> 00:02:11.427
Quitting is failing is iterative.
00:02:11.937 --> 00:02:12.837
It's a cycle.
00:02:13.138 --> 00:02:15.897
It's not who you are, it's just where you are.
00:02:16.471 --> 00:02:21.480
But see, in the process of iterating, this is how you sharpen your skillset.
00:02:21.811 --> 00:02:24.181
This is how you increase your independence.
00:02:24.420 --> 00:02:27.121
This is how you expand your freedom.
00:02:27.508 --> 00:02:29.638
This is how you improve your collaboration.
00:02:30.252 --> 00:02:31.182
This is important.
00:02:31.193 --> 00:02:33.652
This is how you stumble into new opportunities.
00:02:34.413 --> 00:02:35.342
I mean, think about this.
00:02:35.643 --> 00:02:42.122
You don't stumble on anything new if you're only staying inside the familiar, the innovation.
00:02:42.617 --> 00:02:48.437
Comes from stepping out there from iterating through failure again and again.
00:02:49.330 --> 00:02:50.439
But here's the flip side.
00:02:50.909 --> 00:02:56.860
Jobs said that when he left Apple, apple had a 10 year lead over Microsoft.
00:02:57.219 --> 00:03:00.669
That is an unheard of advantage in tech.
00:03:01.210 --> 00:03:02.719
And he said they ended up losing it.
00:03:03.284 --> 00:03:03.504
Why?
00:03:04.419 --> 00:03:06.099
Because Apple stopped innovating.
00:03:06.722 --> 00:03:14.162
he pointed out that the Mack was only 25% different than when he left, and he said, that's not enough.
00:03:14.222 --> 00:03:15.451
That's not a big enough lead.
00:03:16.098 --> 00:03:21.056
When you're spending millions of dollars in research and development, he said, that's not enough.
00:03:21.475 --> 00:03:22.825
That's not progress.
00:03:23.066 --> 00:03:27.056
That's erosion disguised as stability.
00:03:27.596 --> 00:03:30.491
Microsoft at that time didn't beat Apple because they were brilliant.
00:03:31.371 --> 00:03:48.251
Apple lost ground because they were standing still being 25% different from where you were before with the exchange of millions of dollars in research and development, and decades of creating that space that lead.
00:03:49.251 --> 00:03:50.061
It's not big enough.
00:03:50.480 --> 00:03:51.830
That's not a return at all.
00:03:52.221 --> 00:03:54.320
It's actually a slow death.
00:03:54.711 --> 00:03:56.841
And sadly, most people don't realize that.
00:03:58.015 --> 00:04:08.186
I, at the time, Compaq was the leader in the field and Job said compact only has to be 5% better than the competitors to win.
00:04:08.921 --> 00:04:09.461
Why?
00:04:09.562 --> 00:04:10.792
Because they were mainstream.
00:04:11.062 --> 00:04:11.991
They were safe.
00:04:12.632 --> 00:04:19.389
But Apple to get people to take the risk of buying outside of what everybody see, everybody buys what everybody else is buying.
00:04:20.048 --> 00:04:23.619
Everybody was buying a Compaq because that's what everybody was doing.
00:04:23.619 --> 00:04:24.999
So that was the safe bet.
00:04:25.629 --> 00:04:29.228
And he said like Apple, you're stepping outside of mainstream.
00:04:30.069 --> 00:04:43.495
And to get someone to take a risk and buy something outside of the mainstream, he said the reward has to be dramatically bigger than the risk.
00:04:44.249 --> 00:04:47.968
I mean, and when I was reading this, I immediately thought of the Purple Mattress.
00:04:48.389 --> 00:04:51.509
I mean, I remember when Purple, purple Mattress first came on the scene.
00:04:52.139 --> 00:04:54.028
Buying a mattress online was unheard of.
00:04:54.569 --> 00:04:59.428
But see, what they ended up doing is they reduced the risk by giving you a trial period.
00:04:59.428 --> 00:05:01.468
I think it was, sleep on it for a hundred nights.
00:05:01.468 --> 00:05:03.149
If you don't like it, send it back.
00:05:03.149 --> 00:05:05.608
I've yet to see anybody at the UPS store.
00:05:06.059 --> 00:05:10.932
Bringing their king size mattress inside the store and talking about, I wanna send this back.
00:05:11.802 --> 00:05:15.312
But see the fact that they said, look, I know this is different.
00:05:15.822 --> 00:05:19.122
I know you think you gotta go to a traditional furniture store.
00:05:19.122 --> 00:05:19.872
Don't do it.
00:05:20.502 --> 00:05:24.101
We're gonna send you the right mattress, and if you don't like it, you can send it back.
00:05:24.101 --> 00:05:25.961
No questions asked, bro.
00:05:26.322 --> 00:05:27.612
How bold was that?
00:05:28.612 --> 00:05:37.271
Jobs made the point that apple's problems could not be solved by cost cutting or battening down the hatches.
00:05:37.331 --> 00:05:38.291
He said it's not gonna happen.
00:05:38.391 --> 00:05:42.391
He said, the only cure is apple's gonna have to innovate their way out.
00:05:43.391 --> 00:05:47.322
That's not just a business principle, bro, that is a life principle.
00:05:47.942 --> 00:05:49.922
You don't protect your way out of a rut.
00:05:50.312 --> 00:06:01.442
You don't cost cut your way into growth, you innovate your way forward, and that requires iterating through failure again and again and again.
00:06:01.831 --> 00:06:05.372
So I wanna leave you with a couple of takeaways.
00:06:05.882 --> 00:06:07.831
Number one, if you failed before.
00:06:08.656 --> 00:06:10.247
Don't be afraid to fail again.
00:06:10.547 --> 00:06:15.677
I mean, it sounds so cliche to say, but it's, it's so true because failing is iterative.
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You learn, you adjust, you grow, you iterate through failing.
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If you're iterating, you're innovating.
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The second point I wanna make is if you're in the lead right now, if you're still listening, you may have turned this off, but if you happen to listen to this at the end, you think you got a commanding lead, bro, lemme tell you something.
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You never have it figured out.
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You're always figuring it out.
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Don't ever think that you got it figured out.
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Don't ever think that you have the magic code.
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The formula is always changing.
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You got the lead lead, but don't protect the lead.
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That is protection is gonna lead to erosion.
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Think about this.
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Risk is safe.
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Safe is risk.
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Think about this in any area of your life, I'm talking about calculated risk, not, I'm not talking about reckless risk, but when you take the risk, this is where you step outside of your assumptions, the safe zone.
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That's safe.
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The risk taking.
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The risk is actually safe because you're creating opportunities.
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You're learning new things, you're collaborating with new people, and you're not afraid to fail.
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You know you're gonna be all right.
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The riskiest thing you can do is play it safe thinking that you have this commanding lead that nobody's gonna catch up with you.
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Totally false.
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Totally false.
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You gotta have that positive paranoia.
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I love what Gary Vaynerchuk said.
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If you're not working every day to put yourself out of business, somebody else will.
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And that's true in life.
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That's true in business.
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It's true all the way across the board.
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You gotta innovate, but you also cannot be afraid to fail.
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That's the only way to innovation.
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Alright, question yourself.
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Hey, am I innovating?
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Am I trying new methods?
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Like, where in your life have you stopped innovating?
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Where have you let the protection mode creep in?
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And protection could be that you have it all figured out and you got this lead and you think you're, you can't be dethroned.
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Or protection could be like, man, I, I had a big failure.
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I don't, I don't want that pain again, i'd rather have the sting of failing.
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Embarrassment stings regret.
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That wastes tons, man.
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That'll sink you.
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So where have you let the protection mode just kind of creep in, bro, you may not even realize it until you're listening to this.
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And lastly, what's one area where you could try a new method, a new skill take on something that you've been kind of shying away from, you're hesitating about.
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A lot of these are just low consequences.
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I mean, they really are like, and your imagination, what you think is gonna happen don't happen at all.
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And, and you're like, bro, it wasn't so bad.
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And this is how you push these boundaries.
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It's these iterations being being open-minded to innovate, but there's a cost and it's the failing.
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You won't be disappointed.
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All right.
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Keep going at it.
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Thanks for sharing this episode.
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Remember, keep it simple, keep it moving.
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Never settle.
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Stay tough.
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Peace.