Oct. 6, 2025
961. TENACITY: Feed It, Build It, and Never Lose it.
Send us a text Let's get it! Welcome to episode 961. In this episode, I’m breaking down what tenacity really means—not the hustle-culture kind, but the kind that rewrites who you are when life pushes back. We’ll discuss why starting is the easy part, but running it is where tenacity truly resides. We'll also explore how to change your default settings under pressure and the small daily moments where you can nurture it, build it, and never lose it. Support the show 📣Who needs to hear this epis...
Let's get it! Welcome to episode 961. In this episode, I’m breaking down what tenacity really means—not the hustle-culture kind, but the kind that rewrites who you are when life pushes back. We’ll discuss why starting is the easy part, but running it is where tenacity truly resides. We'll also explore how to change your default settings under pressure and the small daily moments where you can nurture it, build it, and never lose it.
📣Who needs to hear this episode? Please share with ONE PERSON who needs to hear this message.
🛑 Watch & subscribe to episodes on my YouTube Channel: https://www.youtube.com/channel/UCiNqFo05MJ6_yCu1vJ3rX4A
📝Show your ❤️ by thumbing a quick rating and review for any platform: https://www.marshbuice.com/reviews/new/
🤝See my daily stories: https://www.instagram.com/marshbuice/
💭 Daily thoughts on X @marshbuice
💼 Blog posts on LinkedIn @marshbuice
👩💻 FREE Content! www.marshbuice.com
Keep it simple. Keep it moving. Never settle. Stay tough.
WEBVTT
00:00:00.050 --> 00:00:02.450
what are people gonna remember about you when you're gone?
00:00:04.429 --> 00:00:06.410
Well, that's a way to start a episode, right?
00:00:07.519 --> 00:00:09.888
What are people gonna remember about you when you're gone?
00:00:10.999 --> 00:00:16.995
For me, if my kids could say one thing about their dad, I'd want'em to say my dad was tenacious.
00:00:18.568 --> 00:00:24.899
Because here's the truth, life doesn't hand out anything big without resistance.
00:00:25.138 --> 00:00:33.621
If you wanna triple your income, if you wanna start a business, if you wanna change your health, if you wanna break an old habit, you're gonna have to fight for it.
00:00:34.401 --> 00:00:36.981
Not once, but every damn day.
00:00:37.701 --> 00:00:38.360
That's a fight.
00:00:39.261 --> 00:00:40.911
That's the refusal to give in.
00:00:41.481 --> 00:00:44.390
It's that stubbornness, that resolve.
00:00:44.960 --> 00:00:55.701
That obstinance that's called tenacity, and it's the one trait that's going to rewrite your defaults.
00:00:56.930 --> 00:01:08.661
So today I wanna break down what tenacity really is and how you may have misunderstood it, and how when you use it, when you leverage it.
00:01:09.635 --> 00:01:24.055
You can multiply it across several areas of your life, your faith, your family, your fitness, your finances, your fulfillment, and how to spot everyday ways that you can actually build more tenacity.
00:01:24.956 --> 00:01:26.570
Now, first things first, tenacity.
00:01:28.331 --> 00:01:29.950
Really gets misunderstood.
00:01:29.950 --> 00:01:49.870
Tenacity kind of has a bad rap at times because a lot of times when you think of someone who's tenacious you, you probably think of it somewhat in a negative light, like someone who just bullies their way in, they're bulldozer, they're overbearing, intimidating, maybe even a little bit controlling.
00:01:49.990 --> 00:01:54.281
And because of that, a lot of times people kind of shy away from that.
00:01:54.700 --> 00:02:00.194
They don't wanna be too much of something, but here's the truth.
00:02:00.914 --> 00:02:02.263
Success demands.
00:02:02.683 --> 00:02:03.463
Tenacity.
00:02:03.897 --> 00:02:10.856
But before I talk about what tenacity is, I think we need to define tenacity.
00:02:11.217 --> 00:02:12.356
And that's the first thing I did.
00:02:12.356 --> 00:02:19.887
Like I know of the word tenacious, tenacity, I know of the word, but I never really like looked it up.
00:02:20.426 --> 00:02:21.477
And that's what you should do.
00:02:21.477 --> 00:02:23.276
Like at times, like you, you're like.
00:02:24.372 --> 00:02:26.081
What does that word really mean?
00:02:26.262 --> 00:02:32.231
This is one reason why I like to read sometimes on electronic devices, because you can just push and hold down the button.
00:02:33.102 --> 00:02:34.662
And the definition will come up.
00:02:35.352 --> 00:02:41.831
So I looked up the word tenacious, and here are a few definitions holding fast.
00:02:42.551 --> 00:02:44.382
Like no matter what storm comes.
00:02:45.447 --> 00:02:46.317
You don't let go.
00:02:47.157 --> 00:02:49.407
Tenacity is also like a firm hold.
00:02:50.067 --> 00:02:53.967
You're aligned and you're anchored in purpose.
00:02:53.967 --> 00:02:55.407
It's an anchoring effect.
00:02:55.676 --> 00:03:01.817
And even if you don't know what your full purpose is, you have something in there you could just hold onto.
00:03:01.866 --> 00:03:07.086
You have a firm hold on it and mysteriously, man, these things begin to.
00:03:08.437 --> 00:03:13.441
Become more clear, get more solid, give you a better grip.
00:03:14.131 --> 00:03:17.760
Another definition of tenacity is being highly retentive.
00:03:18.570 --> 00:03:19.230
That's important.
00:03:19.890 --> 00:03:26.491
You retain the good stuff, you retain the lessons, you stack the growth, you discard all the other stuff.
00:03:26.850 --> 00:03:29.491
You're persistent when you're tenacious.
00:03:30.105 --> 00:03:34.336
You keep going when other people stop, you keep going.
00:03:34.786 --> 00:03:37.575
When other people are like, why are you still doing this?
00:03:38.145 --> 00:03:39.165
You don't even explain.
00:03:39.165 --> 00:03:41.325
You're just like, I can't explain.
00:03:41.985 --> 00:03:42.885
I just gotta go.
00:03:43.776 --> 00:03:45.395
When you're tenacious, you're obstinate.
00:03:45.665 --> 00:03:52.836
This was my favorite when word being obstinate is not easily overcome.
00:03:53.556 --> 00:03:54.635
Not easily controlled.
00:03:55.566 --> 00:03:59.346
Firmly adhered to by some sort of purpose.
00:04:00.846 --> 00:04:01.955
And then you're stubborn.
00:04:03.366 --> 00:04:04.656
I looked up the word stubborn.
00:04:05.045 --> 00:04:05.915
I know of the word.
00:04:05.975 --> 00:04:06.695
I looked it up.
00:04:07.355 --> 00:04:10.716
Stubborn is being highly obstinate.
00:04:10.955 --> 00:04:12.126
Is like obstinate.
00:04:12.936 --> 00:04:13.776
Next level.
00:04:14.641 --> 00:04:15.481
You resolute.
00:04:15.846 --> 00:04:17.615
And you refuse to be suppressed.
00:04:18.415 --> 00:04:22.315
And the last definition of tenacity is adhesive.
00:04:22.766 --> 00:04:24.115
You have a stickiness to you.
00:04:24.956 --> 00:04:27.206
You don't fall apart easily.
00:04:27.985 --> 00:04:34.266
And bro, when I read, the definition of tenacity, I thought.
00:04:35.315 --> 00:04:38.225
That's what I wanna be more of.
00:04:39.005 --> 00:04:46.776
Not easily overcome, not yielding, firmly adhering to a purpose, and I will not be suppressed.
00:04:48.036 --> 00:04:50.435
That's the real body of tenacity.
00:04:51.185 --> 00:04:59.425
And it reframes the whole conversation, see, once you see tenacity through that lens, the opportunities.
00:05:00.206 --> 00:05:02.365
You realize it shows up everywhere.
00:05:03.505 --> 00:05:04.076
It does.
00:05:05.975 --> 00:05:07.086
It's the key to growth.
00:05:07.716 --> 00:05:12.425
It's the key to success, and success demands tenacity.
00:05:13.266 --> 00:05:17.165
See, starting something is easy running.
00:05:17.165 --> 00:05:21.821
It takes tenacity, like take a business for example.
00:05:23.331 --> 00:05:26.511
Starting an LLC takes less than a hundred bucks.
00:05:26.511 --> 00:05:28.130
Everybody can start a business.
00:05:28.521 --> 00:05:29.271
Can you run it?
00:05:29.331 --> 00:05:33.110
The only way that you're gonna run it is tenacity.
00:05:34.250 --> 00:05:35.930
I, I, I watched this firsthand.
00:05:36.711 --> 00:05:38.781
My wife started a gym.
00:05:38.781 --> 00:05:41.120
Starting the gym wasn't that difficult.
00:05:41.961 --> 00:05:46.521
We got the line of credit, we found the location, she got the equipment.
00:05:46.880 --> 00:05:48.591
She started an all women's gym.
00:05:49.911 --> 00:05:51.920
That was the easy part running it.
00:05:53.165 --> 00:05:59.826
Creating an awareness, building momentum, staying in the fight when nobody was showing up.
00:06:00.125 --> 00:06:06.065
Like literally sleeping on the couch with, with no members, nobody was showing up.
00:06:07.235 --> 00:06:08.196
Takes tenacity.
00:06:09.545 --> 00:06:10.985
See, starting is easy.
00:06:11.675 --> 00:06:13.146
It takes tenacity to run it.
00:06:13.475 --> 00:06:15.600
Joining a gym, that's the easy part.
00:06:17.091 --> 00:06:18.680
Showing up when you don't feel like it.
00:06:18.891 --> 00:06:20.031
That takes tenacity.
00:06:20.240 --> 00:06:29.211
Showing up when you don't have the results fast enough, takes tenacity, and it it does, it sprinkles in all areas.
00:06:29.211 --> 00:06:36.206
I mean, think about your profession, like for me in sales, getting into sales, it's free.
00:06:37.076 --> 00:06:38.216
I mean, it was nothing to it.
00:06:39.386 --> 00:06:40.975
Hey, they just tell 'em to gimme a shot.
00:06:41.065 --> 00:06:42.745
Staying in sales 27 years later.
00:06:43.870 --> 00:06:48.880
Oh, it takes tenacity 'cause there's a crisis every damn week, bro.
00:06:50.380 --> 00:06:57.007
When the rejection hits, when it seems like nothing's working, it takes tenacity to stay in the fight.
00:06:58.507 --> 00:07:02.641
And the more you lean into tenacity, obstinate.
00:07:03.002 --> 00:07:10.862
You're stubborn, you're sticky high retention like you just a dog on a bone.
00:07:10.862 --> 00:07:17.312
The more you do this, it's gonna actually change your default settings, and this is the trippy part.
00:07:18.141 --> 00:07:20.331
See, we all have these default settings.
00:07:21.471 --> 00:07:23.841
Tenacity can actually change your default settings.
00:07:24.002 --> 00:07:27.987
The default settings are what you revert to without even thinking.
00:07:28.877 --> 00:07:37.726
Like when the shit hits the fan, when you're tired, when it ain't working, when you're angry, when it's stuck default.
00:07:39.107 --> 00:07:45.406
And the more tenacious you are, the more it moves that baseline, your tenacity strengthens.
00:07:45.976 --> 00:07:51.706
And so what you once defaulted to through tenacity, you move that baseline.
00:07:53.237 --> 00:07:54.197
Now you're leveling up.
00:07:54.197 --> 00:08:05.237
So when you default, when you're angry, when you're stuck, when it ain't working, when you're tired, the default is not way down.
00:08:06.377 --> 00:08:07.966
It's not in the trenches anymore.
00:08:09.014 --> 00:08:19.004
You have a new baseline, a new platform that you can actually push off of and move up again, tenacity, rewrites, all that.
00:08:20.204 --> 00:08:20.533
I mean.
00:08:21.658 --> 00:08:25.439
Think about if you're trying to lose weight, it ain't the diet.
00:08:26.459 --> 00:08:35.609
I mean it is, but to stay with the diet that takes tenacity to stay with the whole program, that takes tenacity.
00:08:36.989 --> 00:08:46.053
Breaking an addiction takes tenacity, refusing to stay the same when all around you, the, your environment you're in.
00:08:47.578 --> 00:08:58.168
Is is is telling you to stay the same is to just give up, takes tenacity to reach that escape velocity.
00:08:59.668 --> 00:09:00.899
And here's what's beautiful.
00:09:00.899 --> 00:09:02.458
Here's the blessing of tenacity.
00:09:04.349 --> 00:09:12.509
When you can build tenacity in one area of your life, you can actually leverage it into other areas of your life.
00:09:13.078 --> 00:09:14.369
See, there's five buckets.
00:09:14.908 --> 00:09:15.538
In your life.
00:09:15.538 --> 00:09:19.369
There's faith, there's family, there's fitness, there's finances, there's fulfillment.
00:09:20.839 --> 00:09:21.828
That's the five areas.
00:09:22.609 --> 00:09:26.359
And so obviously you can't tackle all five areas.
00:09:26.359 --> 00:09:33.889
Like if, if you're just not a tenacious person, you're just not having the success in different areas of your life.
00:09:34.158 --> 00:09:34.489
Okay.
00:09:34.538 --> 00:09:41.318
So attack the one that is, the first one you think of could be either your finances or your fitness.
00:09:41.438 --> 00:09:42.339
That's a common one.
00:09:43.208 --> 00:09:44.469
So attack that first.
00:09:44.859 --> 00:09:54.969
And when you attack your finances and you get that thing right sized and you attack it every day, you don't hide from it anyway anymore.
00:09:55.149 --> 00:09:56.859
You don't make your situation worse.
00:09:57.038 --> 00:10:00.729
You stare at that thing, you punch that shit in the stomach.
00:10:02.604 --> 00:10:04.134
You become more tenacious.
00:10:05.634 --> 00:10:09.533
You say No, you build it, you stand up to it.
00:10:09.833 --> 00:10:10.884
You start winning at it.
00:10:12.323 --> 00:10:19.014
Then you can leverage that tenacity now into your fitness, and then you start.
00:10:19.524 --> 00:10:20.364
Same program just.
00:10:21.489 --> 00:10:22.418
Different focus.
00:10:22.928 --> 00:10:26.828
And so you're, you've got that tenacity built up in your finances.
00:10:27.099 --> 00:10:29.288
Now you leverage that into your fitness.
00:10:29.708 --> 00:10:35.499
Now you can leverage that into your family, into your relationships, cultivating healthy relationships.
00:10:36.009 --> 00:10:40.328
Then you can leverage it into your fulfillment professional or creative fulfillment.
00:10:41.048 --> 00:10:42.548
Then you can leverage it into your face.
00:10:42.578 --> 00:10:44.769
See, see, this just goes on and on and on.
00:10:45.278 --> 00:10:48.073
Now here's the thing, it's never set it and forget it.
00:10:48.833 --> 00:10:54.234
You can never just like, oh, okay, I got the, they're, they're like spinning plates, okay, they are.
00:10:54.504 --> 00:10:58.134
So you get that thing fed, but man, you gotta, you gotta feed that beast every day.
00:10:58.734 --> 00:10:59.183
You do.
00:10:59.604 --> 00:11:06.594
This is what's gonna make you more tenacious when you wanna shrink, when you want to coward, when you want to be like, ah, I don't see that.
00:11:06.864 --> 00:11:07.193
No.
00:11:07.583 --> 00:11:08.453
Gotta be tenacious.
00:11:09.344 --> 00:11:15.464
That tenacity will compound and bleed in every area of your life.
00:11:17.369 --> 00:11:20.519
This is what creates a full-bodied life for you.
00:11:20.519 --> 00:11:25.408
This is what creates, I would say, happiness.
00:11:25.619 --> 00:11:27.899
Remember, happy is an emotion.
00:11:27.958 --> 00:11:33.178
Happiness is a direction, and so there's a sense of satisfaction.
00:11:33.479 --> 00:11:34.918
There's a sense of winning.
00:11:35.489 --> 00:11:37.828
There's a sense of courage and a freedom.
00:11:38.249 --> 00:11:40.499
It's like, fuck this man.
00:11:40.499 --> 00:11:41.428
Like something comes at you.
00:11:41.428 --> 00:11:42.928
You're like, all right.
00:11:43.318 --> 00:11:43.979
Let's go.
00:11:43.979 --> 00:11:45.479
I'm fucking winning, man.
00:11:45.899 --> 00:11:47.938
There's, there's a sense, but you gotta get to that.
00:11:49.198 --> 00:11:50.399
So it's these everyday moments.
00:11:50.399 --> 00:11:54.178
You got a spot and, and build that tenacity.
00:11:54.958 --> 00:11:55.979
So how do you do that?
00:11:56.399 --> 00:12:03.528
It, they're all around, like all these opportunities, like everything, almost everything I talk about every day, it's right there for, for the taking.
00:12:04.249 --> 00:12:08.389
I just try to bring an awareness to it, and I'm telling you, I'm telling me too.
00:12:09.408 --> 00:12:13.369
This is why I share these things, because as I share it, I learn it deeper too.
00:12:14.869 --> 00:12:16.339
So how do you develop tenacity?
00:12:16.639 --> 00:12:19.668
Choosing a hard conversation instead of avoiding it?
00:12:20.509 --> 00:12:21.678
Not letting things build up.
00:12:21.678 --> 00:12:22.308
Just confront it.
00:12:23.089 --> 00:12:23.869
It's a whole lot better.
00:12:23.869 --> 00:12:27.769
You do it now and maybe it, it didn't come out great.
00:12:28.099 --> 00:12:28.399
Alright?
00:12:28.399 --> 00:12:33.178
The more you do it, the better you communicate, the better you'll get at it.
00:12:34.568 --> 00:12:43.119
Another way to develop tenacity is stay curious when cynicism, when it's so much easier to just default to cynicism.
00:12:43.239 --> 00:12:43.658
No.
00:12:44.288 --> 00:12:53.678
Instead of making a statement some sort of r as judgment asking in a form of a question, Being creative.
00:12:54.009 --> 00:12:56.619
When you lack the resources, you get resourceful.
00:12:56.619 --> 00:12:58.418
Stop bitching about what you don't have.
00:12:58.568 --> 00:13:00.399
Well, if only I had no, what do you have?
00:13:01.899 --> 00:13:03.038
You do that more and more.
00:13:03.038 --> 00:13:03.458
More.
00:13:04.178 --> 00:13:13.538
It's tenacity, practicing a skill when it's so easy to just default to the lower level skill, the one that you've been using forever.
00:13:13.989 --> 00:13:20.139
You keep tatan, you keep avoiding the new skills that you need to learn, that you need to develop.
00:13:21.639 --> 00:13:25.958
Takes tenacity, man to just stay with that new skill.
00:13:25.958 --> 00:13:35.019
Even though you look like a rookie, even though you look foolish, even though your numbers may drop a little bit, you stay with it 'cause you're developing a new skill takes tenacity.
00:13:36.519 --> 00:13:39.339
It's confronting your own excuses instead of avoiding them.
00:13:40.359 --> 00:13:41.918
See, I mean, it's, it's not these.
00:13:42.578 --> 00:13:48.249
These monumental hit the wall moments that develop tenacity.
00:13:48.548 --> 00:13:50.198
Like I've had some hit the wall moments.
00:13:50.831 --> 00:13:51.701
I've been bankrupt.
00:13:52.361 --> 00:13:53.201
I've been demoted.
00:13:53.711 --> 00:13:55.032
I've been homeless for a time.
00:13:55.902 --> 00:13:56.981
I had some addictions.
00:13:57.905 --> 00:14:00.130
I've been depressed to the point of wanting to end it all.
00:14:01.681 --> 00:14:06.931
, The only reason why I'm here today is because I refuse to stay there.
00:14:08.191 --> 00:14:15.721
I was tenacious, I was obstinate, I was stubborn, and I will not be suppressed.
00:14:17.033 --> 00:14:18.504
That's why tenacity matters.
00:14:19.014 --> 00:14:24.774
But see, you don't have to have these hit the wall moments to develop tenacity.
00:14:25.163 --> 00:14:25.494
You don't.
00:14:26.063 --> 00:14:29.764
It's these everyday occurrences, so you just confront these things.
00:14:30.183 --> 00:14:32.823
This is why productive confrontation is so key.
00:14:33.453 --> 00:14:34.293
It's what I coach on.
00:14:34.293 --> 00:14:37.833
It's one of the five life skills you should be working on every day.
00:14:37.833 --> 00:14:44.644
Communication, curiosity, creativity, continuous learning and action, and productive confrontation.
00:14:45.510 --> 00:14:47.140
That's how you cultivate tenacity.
00:14:48.071 --> 00:14:49.360
It's not something you wait on.
00:14:50.051 --> 00:14:55.750
It's something you train for every day life, precious seconds.
00:14:56.471 --> 00:14:59.230
These are all ways to develop tenacity.
00:14:59.980 --> 00:15:03.760
So I bring you this episode because I want you more tenacious.
00:15:05.350 --> 00:15:11.620
Like just asking yourself in your reflective time, where do I need to rewrite some of my defaults?
00:15:11.620 --> 00:15:16.750
Like what are some things that, when I'm in the crunch, when I'm in the thick, what is my default setting?
00:15:16.750 --> 00:15:18.191
Do I like that default setting?
00:15:18.640 --> 00:15:22.211
Or do I have to spend a week trying to recover from that default setting?
00:15:23.711 --> 00:15:24.910
Do I give all my wins back?
00:15:25.091 --> 00:15:26.801
Change of default setting, taste, tenacity.
00:15:28.301 --> 00:15:31.301
What areas in your life, man, do you need to refuse to say the same?
00:15:32.081 --> 00:15:34.721
Like that's called sick and tired of being sick and tired.
00:15:35.051 --> 00:15:37.000
Like where do you need to change these things?
00:15:37.480 --> 00:15:43.750
Tenacity, where do you need to be stubborn, but in the right way?
00:15:44.561 --> 00:15:49.240
I was reading Create Something Beautiful, make something beautiful.
00:15:49.240 --> 00:15:50.110
I think that's the name of it.
00:15:51.610 --> 00:15:53.410
It's from the Steve Jobs archive.
00:15:54.370 --> 00:15:55.181
It's a free book.
00:15:55.270 --> 00:15:56.441
You can, uh, download it.
00:15:56.740 --> 00:16:05.051
Uh, Steve Jobs's wife, really did a beautiful job compiling photos, emails, and put it together in a beautiful book.
00:16:05.936 --> 00:16:18.296
I was reading yesterday and Steve Jobs said sometimes when he is interviewing people he says stuff off the wall like really presses 'em like that was stupid.
00:16:18.806 --> 00:16:20.125
That was a dumb decision.
00:16:20.755 --> 00:16:26.275
'cause he wants to get a rise out of him, but he also wants to see if they cave under pressure.
00:16:27.416 --> 00:16:29.576
If they, if they, and he's like the worst thing.
00:16:29.576 --> 00:16:31.880
He's like, I shouldn't even be telling you this 'cause this is one of my secrets.
00:16:33.865 --> 00:16:39.956
He was like, the last thing I ever want someone I'm interviewing is to agree with what I said.
00:16:40.525 --> 00:16:40.796
Yeah.
00:16:40.796 --> 00:16:41.995
That was, yeah.
00:16:42.446 --> 00:16:45.505
That was a pretty stupid program that I was a part of.
00:16:45.625 --> 00:16:46.405
He's like, no.
00:16:48.176 --> 00:16:53.711
He's like, I, I want that person to stand up To what I say and not just bend under pressure.
00:16:53.741 --> 00:16:55.631
'cause if they do it now, they're gonna always do it.
00:16:56.157 --> 00:17:11.176
So he is like, I do that on purpose to see if they actually, if they're stubborn in their thinking and they're willing to disagree with me, they're willing to say, yeah, it wasn't the right result, but here's what I learned from it, and here's what we did from there.
00:17:11.807 --> 00:17:15.497
See, that's standing up, that's being stubborn, that's being tenacious.
00:17:15.826 --> 00:17:16.576
It's what it takes.
00:17:18.076 --> 00:17:22.037
So that's why I say like, what areas do you need to be stubborn in the right way?
00:17:22.981 --> 00:17:33.541
Tenacity is not about grinding yourself in the ground, it's, it's refusing to stay separated from the future that you see.
00:17:35.132 --> 00:17:36.271
And that tenacity.
00:17:38.071 --> 00:17:40.832
It's a sense that you gotta, you, you have to feed it every day.
00:17:40.981 --> 00:17:42.662
It's never gonna be set it and forget it.
00:17:44.041 --> 00:17:46.832
This is how you become unstoppable.
00:17:47.491 --> 00:17:52.172
And if you don't like, like where you are right now in life, you're just kind of bummed out.
00:17:52.862 --> 00:17:54.241
You're just not tenacious enough.
00:17:54.511 --> 00:17:56.791
Good news is, man, you can, you can get it back.
00:17:56.791 --> 00:17:59.011
Like you can get it.
00:17:59.102 --> 00:18:00.362
You can become more of it.
00:18:01.366 --> 00:18:03.616
But tenacity is like a muscle man.
00:18:04.366 --> 00:18:06.076
You have to work at it every single day.
00:18:06.076 --> 00:18:08.507
You gotta take that bitch to the gym every single day.
00:18:08.507 --> 00:18:09.977
That's why I say you gotta train for it.
00:18:10.817 --> 00:18:17.896
So I want you to, you may have to re-listen to this episode and really just kind of do a gut check like.
00:18:18.721 --> 00:18:26.192
I gotta be more tenacious in my faith, in my family, in my fitness, in my finances, in my fulfillment.
00:18:26.281 --> 00:18:28.082
Both professional and creative.
00:18:28.442 --> 00:18:29.311
These are things, man.
00:18:29.311 --> 00:18:31.412
These are, these are solid areas.
00:18:32.221 --> 00:18:39.807
This is like I'm, you find yourself frustrated, you find yourself stuck, find yourself kind of regressed rest, okay?
00:18:41.307 --> 00:18:42.567
Probably not tenacious enough.
00:18:43.436 --> 00:18:45.481
Good news is you can get it back.
00:18:46.826 --> 00:18:51.416
Alright, so next episode I'm gonna talk about is resistance.
00:18:51.957 --> 00:18:56.906
And I think it, I think it feeds in nicely with tenacity.
00:18:56.906 --> 00:18:58.856
I just finished writing it.
00:18:59.396 --> 00:19:00.686
I'm gonna think about it some more.
00:19:01.156 --> 00:19:04.007
And I'm actually changing the three problems.
00:19:04.007 --> 00:19:05.356
The three problems we all face.
00:19:05.356 --> 00:19:07.186
Adversity, uncertainty, and complacency.
00:19:07.186 --> 00:19:09.836
I've said that for years, but I'm actually changing that.
00:19:10.711 --> 00:19:12.541
Proof you have a mind is your ability to change it.
00:19:12.592 --> 00:19:14.301
That last one just never quite fit.
00:19:14.301 --> 00:19:14.571
Right.
00:19:14.571 --> 00:19:15.382
Complacency.
00:19:16.082 --> 00:19:21.031
So this morning I realized it's resistance.
00:19:21.122 --> 00:19:23.912
So it's adversity, uncertainty, and resistance.
00:19:23.961 --> 00:19:25.912
That's the third universal problem we all face.
00:19:26.481 --> 00:19:28.221
So I'll unpack that like.
00:19:29.721 --> 00:19:31.432
Like what is resistance?
00:19:31.701 --> 00:19:36.442
How do you spot it, and how you can actually leverage it.
00:19:36.622 --> 00:19:39.082
It's never gonna go away, but how you can actually leverage it.
00:19:39.352 --> 00:19:41.872
So be sure and subscribe.
00:19:42.382 --> 00:19:53.182
So that way you'll, uh, you'll check out that episode Also, I, I think when we switched over from the name, 'cause this podcast we just made on October 3rd.
00:19:53.751 --> 00:19:55.761
We just made, uh, eight years.
00:19:55.821 --> 00:19:58.551
So thank you for, for being here.
00:20:00.172 --> 00:20:03.112
And it's, it's been, it's, it's been a wonderful ride.
00:20:03.172 --> 00:20:13.791
My life is, this podcast actually saved my life because it is shaped the way I think, and this is why it's so near and dear to me.
00:20:15.291 --> 00:20:17.571
Um, lost my train of thought on that.
00:20:18.172 --> 00:20:20.457
Oh, I think when we, when we, um.
00:20:21.606 --> 00:20:24.336
When we switched over, 'cause this has been called the Sales Life.
00:20:24.336 --> 00:20:26.436
It's been called the Marsh Buice Podcast.
00:20:27.007 --> 00:20:30.936
And then I think a couple years ago we switched it over to what's your problem?
00:20:31.426 --> 00:20:38.116
I guess when you switch over, when you switch the name, it knocks out all of your, uh, reviews.
00:20:38.386 --> 00:20:42.106
And so I was looking this morning on Apple, we have like two reviews.
00:20:42.186 --> 00:20:47.856
So we roll out over a hundred thousand downloads, but only two reviews, top 3% podcasts in the world.
00:20:47.886 --> 00:20:48.787
Only two reviews.
00:20:48.906 --> 00:20:53.166
And the review reviews are, it, it's for new people.
00:20:53.287 --> 00:20:58.176
It's for people that there, there's millions and millions of podcast episodes out there.
00:20:58.777 --> 00:21:00.636
And so the reviews actually.
00:21:01.432 --> 00:21:02.061
Help peoples.
00:21:02.481 --> 00:21:05.122
It, it's, it's kind of like, I mean, it's like any review.
00:21:05.122 --> 00:21:07.432
It's like a Google review for a business you like.
00:21:07.432 --> 00:21:09.471
You look that up before you go to a restaurant.
00:21:10.011 --> 00:21:12.682
Like people look that up before they listen to an episode.
00:21:12.682 --> 00:21:22.251
So saying all that to say, if you will leave a review, if you've left one before, man, if you could leave a new one, that'd be great.
00:21:23.751 --> 00:21:26.721
Um, you know, what episode is your favorite?
00:21:26.811 --> 00:21:29.991
Like, why do you come back to what's your problem?
00:21:30.801 --> 00:21:32.511
And so that'll help.
00:21:32.511 --> 00:21:35.662
And then also sharing this episode, I just wanna get the word out.
00:21:37.251 --> 00:21:42.261
I just want more people to realize that it's never too late.
00:21:42.442 --> 00:21:43.521
I'm living proof of that.
00:21:43.701 --> 00:21:44.842
You're living proof of that.
00:21:44.932 --> 00:21:46.251
This is why you come back to that.
00:21:46.791 --> 00:21:48.261
And there's so much more.
00:21:48.981 --> 00:21:51.051
And life is super, super simple.
00:21:51.832 --> 00:21:54.501
It's not easy, but we can make it simple, and that's what I wanna do.
00:21:54.501 --> 00:21:57.201
I wanna simplify my day to maximize my life.
00:21:57.892 --> 00:22:00.471
This is why I try to share these little bite-size episodes.
00:22:00.471 --> 00:22:07.731
This one's a little bit longer, but this is why I try to share these, these episodes, bite-size, so that way you can apply 'em.
00:22:07.942 --> 00:22:09.531
I call 'em commute episodes.
00:22:09.531 --> 00:22:14.961
So while you're commuting, by the time you get to work, that episode is good and done, and now you can apply it to your life.
00:22:16.461 --> 00:22:25.301
So if you would help build that ecosystem, I got a lot of, a lot of ideas, a lot of things I wanna do in the future but I need your help in doing it.
00:22:25.392 --> 00:22:26.832
Can't, certainly can't do it alone.
00:22:26.892 --> 00:22:28.842
All right, so let's get outta here with that.
00:22:29.082 --> 00:22:30.731
Remember, keep it simple, keep it moving.
00:22:30.731 --> 00:22:31.271
Never settle.
00:22:31.271 --> 00:22:31.811
Stay tough.
00:22:31.811 --> 00:22:32.231
Peace fps.
00:00:00.050 --> 00:00:02.450
what are people gonna remember about you when you're gone?
00:00:04.429 --> 00:00:06.410
Well, that's a way to start a episode, right?
00:00:07.519 --> 00:00:09.888
What are people gonna remember about you when you're gone?
00:00:10.999 --> 00:00:16.995
For me, if my kids could say one thing about their dad, I'd want'em to say my dad was tenacious.
00:00:18.568 --> 00:00:24.899
Because here's the truth, life doesn't hand out anything big without resistance.
00:00:25.138 --> 00:00:33.621
If you wanna triple your income, if you wanna start a business, if you wanna change your health, if you wanna break an old habit, you're gonna have to fight for it.
00:00:34.401 --> 00:00:36.981
Not once, but every damn day.
00:00:37.701 --> 00:00:38.360
That's a fight.
00:00:39.261 --> 00:00:40.911
That's the refusal to give in.
00:00:41.481 --> 00:00:44.390
It's that stubbornness, that resolve.
00:00:44.960 --> 00:00:55.701
That obstinance that's called tenacity, and it's the one trait that's going to rewrite your defaults.
00:00:56.930 --> 00:01:08.661
So today I wanna break down what tenacity really is and how you may have misunderstood it, and how when you use it, when you leverage it.
00:01:09.635 --> 00:01:24.055
You can multiply it across several areas of your life, your faith, your family, your fitness, your finances, your fulfillment, and how to spot everyday ways that you can actually build more tenacity.
00:01:24.956 --> 00:01:26.570
Now, first things first, tenacity.
00:01:28.331 --> 00:01:29.950
Really gets misunderstood.
00:01:29.950 --> 00:01:49.870
Tenacity kind of has a bad rap at times because a lot of times when you think of someone who's tenacious you, you probably think of it somewhat in a negative light, like someone who just bullies their way in, they're bulldozer, they're overbearing, intimidating, maybe even a little bit controlling.
00:01:49.990 --> 00:01:54.281
And because of that, a lot of times people kind of shy away from that.
00:01:54.700 --> 00:02:00.194
They don't wanna be too much of something, but here's the truth.
00:02:00.914 --> 00:02:02.263
Success demands.
00:02:02.683 --> 00:02:03.463
Tenacity.
00:02:03.897 --> 00:02:10.856
But before I talk about what tenacity is, I think we need to define tenacity.
00:02:11.217 --> 00:02:12.356
And that's the first thing I did.
00:02:12.356 --> 00:02:19.887
Like I know of the word tenacious, tenacity, I know of the word, but I never really like looked it up.
00:02:20.426 --> 00:02:21.477
And that's what you should do.
00:02:21.477 --> 00:02:23.276
Like at times, like you, you're like.
00:02:24.372 --> 00:02:26.081
What does that word really mean?
00:02:26.262 --> 00:02:32.231
This is one reason why I like to read sometimes on electronic devices, because you can just push and hold down the button.
00:02:33.102 --> 00:02:34.662
And the definition will come up.
00:02:35.352 --> 00:02:41.831
So I looked up the word tenacious, and here are a few definitions holding fast.
00:02:42.551 --> 00:02:44.382
Like no matter what storm comes.
00:02:45.447 --> 00:02:46.317
You don't let go.
00:02:47.157 --> 00:02:49.407
Tenacity is also like a firm hold.
00:02:50.067 --> 00:02:53.967
You're aligned and you're anchored in purpose.
00:02:53.967 --> 00:02:55.407
It's an anchoring effect.
00:02:55.676 --> 00:03:01.817
And even if you don't know what your full purpose is, you have something in there you could just hold onto.
00:03:01.866 --> 00:03:07.086
You have a firm hold on it and mysteriously, man, these things begin to.
00:03:08.437 --> 00:03:13.441
Become more clear, get more solid, give you a better grip.
00:03:14.131 --> 00:03:17.760
Another definition of tenacity is being highly retentive.
00:03:18.570 --> 00:03:19.230
That's important.
00:03:19.890 --> 00:03:26.491
You retain the good stuff, you retain the lessons, you stack the growth, you discard all the other stuff.
00:03:26.850 --> 00:03:29.491
You're persistent when you're tenacious.
00:03:30.105 --> 00:03:34.336
You keep going when other people stop, you keep going.
00:03:34.786 --> 00:03:37.575
When other people are like, why are you still doing this?
00:03:38.145 --> 00:03:39.165
You don't even explain.
00:03:39.165 --> 00:03:41.325
You're just like, I can't explain.
00:03:41.985 --> 00:03:42.885
I just gotta go.
00:03:43.776 --> 00:03:45.395
When you're tenacious, you're obstinate.
00:03:45.665 --> 00:03:52.836
This was my favorite when word being obstinate is not easily overcome.
00:03:53.556 --> 00:03:54.635
Not easily controlled.
00:03:55.566 --> 00:03:59.346
Firmly adhered to by some sort of purpose.
00:04:00.846 --> 00:04:01.955
And then you're stubborn.
00:04:03.366 --> 00:04:04.656
I looked up the word stubborn.
00:04:05.045 --> 00:04:05.915
I know of the word.
00:04:05.975 --> 00:04:06.695
I looked it up.
00:04:07.355 --> 00:04:10.716
Stubborn is being highly obstinate.
00:04:10.955 --> 00:04:12.126
Is like obstinate.
00:04:12.936 --> 00:04:13.776
Next level.
00:04:14.641 --> 00:04:15.481
You resolute.
00:04:15.846 --> 00:04:17.615
And you refuse to be suppressed.
00:04:18.415 --> 00:04:22.315
And the last definition of tenacity is adhesive.
00:04:22.766 --> 00:04:24.115
You have a stickiness to you.
00:04:24.956 --> 00:04:27.206
You don't fall apart easily.
00:04:27.985 --> 00:04:34.266
And bro, when I read, the definition of tenacity, I thought.
00:04:35.315 --> 00:04:38.225
That's what I wanna be more of.
00:04:39.005 --> 00:04:46.776
Not easily overcome, not yielding, firmly adhering to a purpose, and I will not be suppressed.
00:04:48.036 --> 00:04:50.435
That's the real body of tenacity.
00:04:51.185 --> 00:04:59.425
And it reframes the whole conversation, see, once you see tenacity through that lens, the opportunities.
00:05:00.206 --> 00:05:02.365
You realize it shows up everywhere.
00:05:03.505 --> 00:05:04.076
It does.
00:05:05.975 --> 00:05:07.086
It's the key to growth.
00:05:07.716 --> 00:05:12.425
It's the key to success, and success demands tenacity.
00:05:13.266 --> 00:05:17.165
See, starting something is easy running.
00:05:17.165 --> 00:05:21.821
It takes tenacity, like take a business for example.
00:05:23.331 --> 00:05:26.511
Starting an LLC takes less than a hundred bucks.
00:05:26.511 --> 00:05:28.130
Everybody can start a business.
00:05:28.521 --> 00:05:29.271
Can you run it?
00:05:29.331 --> 00:05:33.110
The only way that you're gonna run it is tenacity.
00:05:34.250 --> 00:05:35.930
I, I, I watched this firsthand.
00:05:36.711 --> 00:05:38.781
My wife started a gym.
00:05:38.781 --> 00:05:41.120
Starting the gym wasn't that difficult.
00:05:41.961 --> 00:05:46.521
We got the line of credit, we found the location, she got the equipment.
00:05:46.880 --> 00:05:48.591
She started an all women's gym.
00:05:49.911 --> 00:05:51.920
That was the easy part running it.
00:05:53.165 --> 00:05:59.826
Creating an awareness, building momentum, staying in the fight when nobody was showing up.
00:06:00.125 --> 00:06:06.065
Like literally sleeping on the couch with, with no members, nobody was showing up.
00:06:07.235 --> 00:06:08.196
Takes tenacity.
00:06:09.545 --> 00:06:10.985
See, starting is easy.
00:06:11.675 --> 00:06:13.146
It takes tenacity to run it.
00:06:13.475 --> 00:06:15.600
Joining a gym, that's the easy part.
00:06:17.091 --> 00:06:18.680
Showing up when you don't feel like it.
00:06:18.891 --> 00:06:20.031
That takes tenacity.
00:06:20.240 --> 00:06:29.211
Showing up when you don't have the results fast enough, takes tenacity, and it it does, it sprinkles in all areas.
00:06:29.211 --> 00:06:36.206
I mean, think about your profession, like for me in sales, getting into sales, it's free.
00:06:37.076 --> 00:06:38.216
I mean, it was nothing to it.
00:06:39.386 --> 00:06:40.975
Hey, they just tell 'em to gimme a shot.
00:06:41.065 --> 00:06:42.745
Staying in sales 27 years later.
00:06:43.870 --> 00:06:48.880
Oh, it takes tenacity 'cause there's a crisis every damn week, bro.
00:06:50.380 --> 00:06:57.007
When the rejection hits, when it seems like nothing's working, it takes tenacity to stay in the fight.
00:06:58.507 --> 00:07:02.641
And the more you lean into tenacity, obstinate.
00:07:03.002 --> 00:07:10.862
You're stubborn, you're sticky high retention like you just a dog on a bone.
00:07:10.862 --> 00:07:17.312
The more you do this, it's gonna actually change your default settings, and this is the trippy part.
00:07:18.141 --> 00:07:20.331
See, we all have these default settings.
00:07:21.471 --> 00:07:23.841
Tenacity can actually change your default settings.
00:07:24.002 --> 00:07:27.987
The default settings are what you revert to without even thinking.
00:07:28.877 --> 00:07:37.726
Like when the shit hits the fan, when you're tired, when it ain't working, when you're angry, when it's stuck default.
00:07:39.107 --> 00:07:45.406
And the more tenacious you are, the more it moves that baseline, your tenacity strengthens.
00:07:45.976 --> 00:07:51.706
And so what you once defaulted to through tenacity, you move that baseline.
00:07:53.237 --> 00:07:54.197
Now you're leveling up.
00:07:54.197 --> 00:08:05.237
So when you default, when you're angry, when you're stuck, when it ain't working, when you're tired, the default is not way down.
00:08:06.377 --> 00:08:07.966
It's not in the trenches anymore.
00:08:09.014 --> 00:08:19.004
You have a new baseline, a new platform that you can actually push off of and move up again, tenacity, rewrites, all that.
00:08:20.204 --> 00:08:20.533
I mean.
00:08:21.658 --> 00:08:25.439
Think about if you're trying to lose weight, it ain't the diet.
00:08:26.459 --> 00:08:35.609
I mean it is, but to stay with the diet that takes tenacity to stay with the whole program, that takes tenacity.
00:08:36.989 --> 00:08:46.053
Breaking an addiction takes tenacity, refusing to stay the same when all around you, the, your environment you're in.
00:08:47.578 --> 00:08:58.168
Is is is telling you to stay the same is to just give up, takes tenacity to reach that escape velocity.
00:08:59.668 --> 00:09:00.899
And here's what's beautiful.
00:09:00.899 --> 00:09:02.458
Here's the blessing of tenacity.
00:09:04.349 --> 00:09:12.509
When you can build tenacity in one area of your life, you can actually leverage it into other areas of your life.
00:09:13.078 --> 00:09:14.369
See, there's five buckets.
00:09:14.908 --> 00:09:15.538
In your life.
00:09:15.538 --> 00:09:19.369
There's faith, there's family, there's fitness, there's finances, there's fulfillment.
00:09:20.839 --> 00:09:21.828
That's the five areas.
00:09:22.609 --> 00:09:26.359
And so obviously you can't tackle all five areas.
00:09:26.359 --> 00:09:33.889
Like if, if you're just not a tenacious person, you're just not having the success in different areas of your life.
00:09:34.158 --> 00:09:34.489
Okay.
00:09:34.538 --> 00:09:41.318
So attack the one that is, the first one you think of could be either your finances or your fitness.
00:09:41.438 --> 00:09:42.339
That's a common one.
00:09:43.208 --> 00:09:44.469
So attack that first.
00:09:44.859 --> 00:09:54.969
And when you attack your finances and you get that thing right sized and you attack it every day, you don't hide from it anyway anymore.
00:09:55.149 --> 00:09:56.859
You don't make your situation worse.
00:09:57.038 --> 00:10:00.729
You stare at that thing, you punch that shit in the stomach.
00:10:02.604 --> 00:10:04.134
You become more tenacious.
00:10:05.634 --> 00:10:09.533
You say No, you build it, you stand up to it.
00:10:09.833 --> 00:10:10.884
You start winning at it.
00:10:12.323 --> 00:10:19.014
Then you can leverage that tenacity now into your fitness, and then you start.
00:10:19.524 --> 00:10:20.364
Same program just.
00:10:21.489 --> 00:10:22.418
Different focus.
00:10:22.928 --> 00:10:26.828
And so you're, you've got that tenacity built up in your finances.
00:10:27.099 --> 00:10:29.288
Now you leverage that into your fitness.
00:10:29.708 --> 00:10:35.499
Now you can leverage that into your family, into your relationships, cultivating healthy relationships.
00:10:36.009 --> 00:10:40.328
Then you can leverage it into your fulfillment professional or creative fulfillment.
00:10:41.048 --> 00:10:42.548
Then you can leverage it into your face.
00:10:42.578 --> 00:10:44.769
See, see, this just goes on and on and on.
00:10:45.278 --> 00:10:48.073
Now here's the thing, it's never set it and forget it.
00:10:48.833 --> 00:10:54.234
You can never just like, oh, okay, I got the, they're, they're like spinning plates, okay, they are.
00:10:54.504 --> 00:10:58.134
So you get that thing fed, but man, you gotta, you gotta feed that beast every day.
00:10:58.734 --> 00:10:59.183
You do.
00:10:59.604 --> 00:11:06.594
This is what's gonna make you more tenacious when you wanna shrink, when you want to coward, when you want to be like, ah, I don't see that.
00:11:06.864 --> 00:11:07.193
No.
00:11:07.583 --> 00:11:08.453
Gotta be tenacious.
00:11:09.344 --> 00:11:15.464
That tenacity will compound and bleed in every area of your life.
00:11:17.369 --> 00:11:20.519
This is what creates a full-bodied life for you.
00:11:20.519 --> 00:11:25.408
This is what creates, I would say, happiness.
00:11:25.619 --> 00:11:27.899
Remember, happy is an emotion.
00:11:27.958 --> 00:11:33.178
Happiness is a direction, and so there's a sense of satisfaction.
00:11:33.479 --> 00:11:34.918
There's a sense of winning.
00:11:35.489 --> 00:11:37.828
There's a sense of courage and a freedom.
00:11:38.249 --> 00:11:40.499
It's like, fuck this man.
00:11:40.499 --> 00:11:41.428
Like something comes at you.
00:11:41.428 --> 00:11:42.928
You're like, all right.
00:11:43.318 --> 00:11:43.979
Let's go.
00:11:43.979 --> 00:11:45.479
I'm fucking winning, man.
00:11:45.899 --> 00:11:47.938
There's, there's a sense, but you gotta get to that.
00:11:49.198 --> 00:11:50.399
So it's these everyday moments.
00:11:50.399 --> 00:11:54.178
You got a spot and, and build that tenacity.
00:11:54.958 --> 00:11:55.979
So how do you do that?
00:11:56.399 --> 00:12:03.528
It, they're all around, like all these opportunities, like everything, almost everything I talk about every day, it's right there for, for the taking.
00:12:04.249 --> 00:12:08.389
I just try to bring an awareness to it, and I'm telling you, I'm telling me too.
00:12:09.408 --> 00:12:13.369
This is why I share these things, because as I share it, I learn it deeper too.
00:12:14.869 --> 00:12:16.339
So how do you develop tenacity?
00:12:16.639 --> 00:12:19.668
Choosing a hard conversation instead of avoiding it?
00:12:20.509 --> 00:12:21.678
Not letting things build up.
00:12:21.678 --> 00:12:22.308
Just confront it.
00:12:23.089 --> 00:12:23.869
It's a whole lot better.
00:12:23.869 --> 00:12:27.769
You do it now and maybe it, it didn't come out great.
00:12:28.099 --> 00:12:28.399
Alright?
00:12:28.399 --> 00:12:33.178
The more you do it, the better you communicate, the better you'll get at it.
00:12:34.568 --> 00:12:43.119
Another way to develop tenacity is stay curious when cynicism, when it's so much easier to just default to cynicism.
00:12:43.239 --> 00:12:43.658
No.
00:12:44.288 --> 00:12:53.678
Instead of making a statement some sort of r as judgment asking in a form of a question, Being creative.
00:12:54.009 --> 00:12:56.619
When you lack the resources, you get resourceful.
00:12:56.619 --> 00:12:58.418
Stop bitching about what you don't have.
00:12:58.568 --> 00:13:00.399
Well, if only I had no, what do you have?
00:13:01.899 --> 00:13:03.038
You do that more and more.
00:13:03.038 --> 00:13:03.458
More.
00:13:04.178 --> 00:13:13.538
It's tenacity, practicing a skill when it's so easy to just default to the lower level skill, the one that you've been using forever.
00:13:13.989 --> 00:13:20.139
You keep tatan, you keep avoiding the new skills that you need to learn, that you need to develop.
00:13:21.639 --> 00:13:25.958
Takes tenacity, man to just stay with that new skill.
00:13:25.958 --> 00:13:35.019
Even though you look like a rookie, even though you look foolish, even though your numbers may drop a little bit, you stay with it 'cause you're developing a new skill takes tenacity.
00:13:36.519 --> 00:13:39.339
It's confronting your own excuses instead of avoiding them.
00:13:40.359 --> 00:13:41.918
See, I mean, it's, it's not these.
00:13:42.578 --> 00:13:48.249
These monumental hit the wall moments that develop tenacity.
00:13:48.548 --> 00:13:50.198
Like I've had some hit the wall moments.
00:13:50.831 --> 00:13:51.701
I've been bankrupt.
00:13:52.361 --> 00:13:53.201
I've been demoted.
00:13:53.711 --> 00:13:55.032
I've been homeless for a time.
00:13:55.902 --> 00:13:56.981
I had some addictions.
00:13:57.905 --> 00:14:00.130
I've been depressed to the point of wanting to end it all.
00:14:01.681 --> 00:14:06.931
, The only reason why I'm here today is because I refuse to stay there.
00:14:08.191 --> 00:14:15.721
I was tenacious, I was obstinate, I was stubborn, and I will not be suppressed.
00:14:17.033 --> 00:14:18.504
That's why tenacity matters.
00:14:19.014 --> 00:14:24.774
But see, you don't have to have these hit the wall moments to develop tenacity.
00:14:25.163 --> 00:14:25.494
You don't.
00:14:26.063 --> 00:14:29.764
It's these everyday occurrences, so you just confront these things.
00:14:30.183 --> 00:14:32.823
This is why productive confrontation is so key.
00:14:33.453 --> 00:14:34.293
It's what I coach on.
00:14:34.293 --> 00:14:37.833
It's one of the five life skills you should be working on every day.
00:14:37.833 --> 00:14:44.644
Communication, curiosity, creativity, continuous learning and action, and productive confrontation.
00:14:45.510 --> 00:14:47.140
That's how you cultivate tenacity.
00:14:48.071 --> 00:14:49.360
It's not something you wait on.
00:14:50.051 --> 00:14:55.750
It's something you train for every day life, precious seconds.
00:14:56.471 --> 00:14:59.230
These are all ways to develop tenacity.
00:14:59.980 --> 00:15:03.760
So I bring you this episode because I want you more tenacious.
00:15:05.350 --> 00:15:11.620
Like just asking yourself in your reflective time, where do I need to rewrite some of my defaults?
00:15:11.620 --> 00:15:16.750
Like what are some things that, when I'm in the crunch, when I'm in the thick, what is my default setting?
00:15:16.750 --> 00:15:18.191
Do I like that default setting?
00:15:18.640 --> 00:15:22.211
Or do I have to spend a week trying to recover from that default setting?
00:15:23.711 --> 00:15:24.910
Do I give all my wins back?
00:15:25.091 --> 00:15:26.801
Change of default setting, taste, tenacity.
00:15:28.301 --> 00:15:31.301
What areas in your life, man, do you need to refuse to say the same?
00:15:32.081 --> 00:15:34.721
Like that's called sick and tired of being sick and tired.
00:15:35.051 --> 00:15:37.000
Like where do you need to change these things?
00:15:37.480 --> 00:15:43.750
Tenacity, where do you need to be stubborn, but in the right way?
00:15:44.561 --> 00:15:49.240
I was reading Create Something Beautiful, make something beautiful.
00:15:49.240 --> 00:15:50.110
I think that's the name of it.
00:15:51.610 --> 00:15:53.410
It's from the Steve Jobs archive.
00:15:54.370 --> 00:15:55.181
It's a free book.
00:15:55.270 --> 00:15:56.441
You can, uh, download it.
00:15:56.740 --> 00:16:05.051
Uh, Steve Jobs's wife, really did a beautiful job compiling photos, emails, and put it together in a beautiful book.
00:16:05.936 --> 00:16:18.296
I was reading yesterday and Steve Jobs said sometimes when he is interviewing people he says stuff off the wall like really presses 'em like that was stupid.
00:16:18.806 --> 00:16:20.125
That was a dumb decision.
00:16:20.755 --> 00:16:26.275
'cause he wants to get a rise out of him, but he also wants to see if they cave under pressure.
00:16:27.416 --> 00:16:29.576
If they, if they, and he's like the worst thing.
00:16:29.576 --> 00:16:31.880
He's like, I shouldn't even be telling you this 'cause this is one of my secrets.
00:16:33.865 --> 00:16:39.956
He was like, the last thing I ever want someone I'm interviewing is to agree with what I said.
00:16:40.525 --> 00:16:40.796
Yeah.
00:16:40.796 --> 00:16:41.995
That was, yeah.
00:16:42.446 --> 00:16:45.505
That was a pretty stupid program that I was a part of.
00:16:45.625 --> 00:16:46.405
He's like, no.
00:16:48.176 --> 00:16:53.711
He's like, I, I want that person to stand up To what I say and not just bend under pressure.
00:16:53.741 --> 00:16:55.631
'cause if they do it now, they're gonna always do it.
00:16:56.157 --> 00:17:11.176
So he is like, I do that on purpose to see if they actually, if they're stubborn in their thinking and they're willing to disagree with me, they're willing to say, yeah, it wasn't the right result, but here's what I learned from it, and here's what we did from there.
00:17:11.807 --> 00:17:15.497
See, that's standing up, that's being stubborn, that's being tenacious.
00:17:15.826 --> 00:17:16.576
It's what it takes.
00:17:18.076 --> 00:17:22.037
So that's why I say like, what areas do you need to be stubborn in the right way?
00:17:22.981 --> 00:17:33.541
Tenacity is not about grinding yourself in the ground, it's, it's refusing to stay separated from the future that you see.
00:17:35.132 --> 00:17:36.271
And that tenacity.
00:17:38.071 --> 00:17:40.832
It's a sense that you gotta, you, you have to feed it every day.
00:17:40.981 --> 00:17:42.662
It's never gonna be set it and forget it.
00:17:44.041 --> 00:17:46.832
This is how you become unstoppable.
00:17:47.491 --> 00:17:52.172
And if you don't like, like where you are right now in life, you're just kind of bummed out.
00:17:52.862 --> 00:17:54.241
You're just not tenacious enough.
00:17:54.511 --> 00:17:56.791
Good news is, man, you can, you can get it back.
00:17:56.791 --> 00:17:59.011
Like you can get it.
00:17:59.102 --> 00:18:00.362
You can become more of it.
00:18:01.366 --> 00:18:03.616
But tenacity is like a muscle man.
00:18:04.366 --> 00:18:06.076
You have to work at it every single day.
00:18:06.076 --> 00:18:08.507
You gotta take that bitch to the gym every single day.
00:18:08.507 --> 00:18:09.977
That's why I say you gotta train for it.
00:18:10.817 --> 00:18:17.896
So I want you to, you may have to re-listen to this episode and really just kind of do a gut check like.
00:18:18.721 --> 00:18:26.192
I gotta be more tenacious in my faith, in my family, in my fitness, in my finances, in my fulfillment.
00:18:26.281 --> 00:18:28.082
Both professional and creative.
00:18:28.442 --> 00:18:29.311
These are things, man.
00:18:29.311 --> 00:18:31.412
These are, these are solid areas.
00:18:32.221 --> 00:18:39.807
This is like I'm, you find yourself frustrated, you find yourself stuck, find yourself kind of regressed rest, okay?
00:18:41.307 --> 00:18:42.567
Probably not tenacious enough.
00:18:43.436 --> 00:18:45.481
Good news is you can get it back.
00:18:46.826 --> 00:18:51.416
Alright, so next episode I'm gonna talk about is resistance.
00:18:51.957 --> 00:18:56.906
And I think it, I think it feeds in nicely with tenacity.
00:18:56.906 --> 00:18:58.856
I just finished writing it.
00:18:59.396 --> 00:19:00.686
I'm gonna think about it some more.
00:19:01.156 --> 00:19:04.007
And I'm actually changing the three problems.
00:19:04.007 --> 00:19:05.356
The three problems we all face.
00:19:05.356 --> 00:19:07.186
Adversity, uncertainty, and complacency.
00:19:07.186 --> 00:19:09.836
I've said that for years, but I'm actually changing that.
00:19:10.711 --> 00:19:12.541
Proof you have a mind is your ability to change it.
00:19:12.592 --> 00:19:14.301
That last one just never quite fit.
00:19:14.301 --> 00:19:14.571
Right.
00:19:14.571 --> 00:19:15.382
Complacency.
00:19:16.082 --> 00:19:21.031
So this morning I realized it's resistance.
00:19:21.122 --> 00:19:23.912
So it's adversity, uncertainty, and resistance.
00:19:23.961 --> 00:19:25.912
That's the third universal problem we all face.
00:19:26.481 --> 00:19:28.221
So I'll unpack that like.
00:19:29.721 --> 00:19:31.432
Like what is resistance?
00:19:31.701 --> 00:19:36.442
How do you spot it, and how you can actually leverage it.
00:19:36.622 --> 00:19:39.082
It's never gonna go away, but how you can actually leverage it.
00:19:39.352 --> 00:19:41.872
So be sure and subscribe.
00:19:42.382 --> 00:19:53.182
So that way you'll, uh, you'll check out that episode Also, I, I think when we switched over from the name, 'cause this podcast we just made on October 3rd.
00:19:53.751 --> 00:19:55.761
We just made, uh, eight years.
00:19:55.821 --> 00:19:58.551
So thank you for, for being here.
00:20:00.172 --> 00:20:03.112
And it's, it's been, it's, it's been a wonderful ride.
00:20:03.172 --> 00:20:13.791
My life is, this podcast actually saved my life because it is shaped the way I think, and this is why it's so near and dear to me.
00:20:15.291 --> 00:20:17.571
Um, lost my train of thought on that.
00:20:18.172 --> 00:20:20.457
Oh, I think when we, when we, um.
00:20:21.606 --> 00:20:24.336
When we switched over, 'cause this has been called the Sales Life.
00:20:24.336 --> 00:20:26.436
It's been called the Marsh Buice Podcast.
00:20:27.007 --> 00:20:30.936
And then I think a couple years ago we switched it over to what's your problem?
00:20:31.426 --> 00:20:38.116
I guess when you switch over, when you switch the name, it knocks out all of your, uh, reviews.
00:20:38.386 --> 00:20:42.106
And so I was looking this morning on Apple, we have like two reviews.
00:20:42.186 --> 00:20:47.856
So we roll out over a hundred thousand downloads, but only two reviews, top 3% podcasts in the world.
00:20:47.886 --> 00:20:48.787
Only two reviews.
00:20:48.906 --> 00:20:53.166
And the review reviews are, it, it's for new people.
00:20:53.287 --> 00:20:58.176
It's for people that there, there's millions and millions of podcast episodes out there.
00:20:58.777 --> 00:21:00.636
And so the reviews actually.
00:21:01.432 --> 00:21:02.061
Help peoples.
00:21:02.481 --> 00:21:05.122
It, it's, it's kind of like, I mean, it's like any review.
00:21:05.122 --> 00:21:07.432
It's like a Google review for a business you like.
00:21:07.432 --> 00:21:09.471
You look that up before you go to a restaurant.
00:21:10.011 --> 00:21:12.682
Like people look that up before they listen to an episode.
00:21:12.682 --> 00:21:22.251
So saying all that to say, if you will leave a review, if you've left one before, man, if you could leave a new one, that'd be great.
00:21:23.751 --> 00:21:26.721
Um, you know, what episode is your favorite?
00:21:26.811 --> 00:21:29.991
Like, why do you come back to what's your problem?
00:21:30.801 --> 00:21:32.511
And so that'll help.
00:21:32.511 --> 00:21:35.662
And then also sharing this episode, I just wanna get the word out.
00:21:37.251 --> 00:21:42.261
I just want more people to realize that it's never too late.
00:21:42.442 --> 00:21:43.521
I'm living proof of that.
00:21:43.701 --> 00:21:44.842
You're living proof of that.
00:21:44.932 --> 00:21:46.251
This is why you come back to that.
00:21:46.791 --> 00:21:48.261
And there's so much more.
00:21:48.981 --> 00:21:51.051
And life is super, super simple.
00:21:51.832 --> 00:21:54.501
It's not easy, but we can make it simple, and that's what I wanna do.
00:21:54.501 --> 00:21:57.201
I wanna simplify my day to maximize my life.
00:21:57.892 --> 00:22:00.471
This is why I try to share these little bite-size episodes.
00:22:00.471 --> 00:22:07.731
This one's a little bit longer, but this is why I try to share these, these episodes, bite-size, so that way you can apply 'em.
00:22:07.942 --> 00:22:09.531
I call 'em commute episodes.
00:22:09.531 --> 00:22:14.961
So while you're commuting, by the time you get to work, that episode is good and done, and now you can apply it to your life.
00:22:16.461 --> 00:22:25.301
So if you would help build that ecosystem, I got a lot of, a lot of ideas, a lot of things I wanna do in the future but I need your help in doing it.
00:22:25.392 --> 00:22:26.832
Can't, certainly can't do it alone.
00:22:26.892 --> 00:22:28.842
All right, so let's get outta here with that.
00:22:29.082 --> 00:22:30.731
Remember, keep it simple, keep it moving.
00:22:30.731 --> 00:22:31.271
Never settle.
00:22:31.271 --> 00:22:31.811
Stay tough.
00:22:31.811 --> 00:22:32.231
Peace fps.