Sept. 20, 2025
957. The Moment Of Truth Is Coming For You
Send us a text The moment of truth is coming. For you. For me. For every team, company, and individual. No one is safe. You can’t buy your way out of it. When it shows up, you’re either doomed or deemed. Doomed if you coasted — talked a slick game, did just enough, got comfortable. When the pressure rises, you’ll vaporize like flash paper. Deemed if you prepared — studied, practiced, added “one more” when it wasn’t required. That’s when you drop into another gear and separate from the p...
The moment of truth is coming.
For you. For me. For every team, company, and individual.
No one is safe. You can’t buy your way out of it.
When it shows up, you’re either doomed or deemed.
Doomed if you coasted — talked a slick game, did just enough, got comfortable. When the pressure rises, you’ll vaporize like flash paper.
Deemed if you prepared — studied, practiced, added “one more” when it wasn’t required. That’s when you drop into another gear and separate from the pack.
Lance Armstrong once said:
“When you open a gap and they don’t respond, it tells you something. They’re hurting. And while they’re hurting, that’s when you take them.”
That’s a moment of truth.
Darren Hardy calls it Acceleration in The Compound Effect—doing the unrequired, stacking unfair advantages, and building momentum long before you need it.
Moments of truth refine you if you’ve prepared… and expose you if you haven’t.
So don’t just get ready. Stay ready.
Because the moment of truth is coming back around, and when the gap opens, you’ll either hesitate… or you’ll take it.
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Keep it simple. Keep it moving. Never settle. Stay tough.
WEBVTT
00:00:01.409 --> 00:00:09.300
Doomed or deemed, everyone gets a moment of truth, but you don't get a moment of truth just one time.
00:00:10.050 --> 00:00:22.050
You're gonna get your moment of truth many times in life, and when it comes, you're going to either be doomed or deemed by it.
00:00:22.559 --> 00:00:27.120
And I say doomed because you're doomed in your moment of truth.
00:00:28.333 --> 00:00:36.914
If you've been coasting, you've been talking a good game, enjoying the trappings of success, doing just enough to get by.
00:00:37.363 --> 00:00:42.674
But when the pressure rises, bro, you're gonna burn up like flash paper.
00:00:43.244 --> 00:00:45.584
But there's another side to this too.
00:00:46.304 --> 00:00:53.881
There's one side where you're doomed, but then the other side in your moment of truth, where you're deemed and you're deemed.
00:00:54.661 --> 00:01:02.761
If you've been preparing, studying, practicing, and stacking the reps that no one else sees.
00:01:03.121 --> 00:01:05.010
See when that storm hits for you.
00:01:05.700 --> 00:01:14.373
You've got that sixth gear that you can drop into, and that's when you're gonna separate from the pack moments of truth.
00:01:15.230 --> 00:01:16.641
Don't give a damn who you are.
00:01:17.406 --> 00:01:18.665
They're gonna come for everyone.
00:01:18.906 --> 00:01:26.286
They come for groups, for teams, for companies, for families, and for individuals like you and me.
00:01:26.915 --> 00:01:27.786
You can't skip 'em.
00:01:28.325 --> 00:01:29.975
You can't buy your way out of them.
00:01:30.126 --> 00:01:31.626
You can't negotiate with it.
00:01:32.135 --> 00:01:39.215
The only option is to be in a favorable position for when they come and they're coming for you.
00:01:39.855 --> 00:01:41.865
in his book, it's not about the bike.
00:01:42.441 --> 00:01:46.251
Lance Armstrong, wrote something super powerful.
00:01:46.460 --> 00:01:52.460
See, for context, he wasn't known as an experienced mountain climber.
00:01:52.671 --> 00:01:57.381
He wasn't, he, they didn't feel like he had the toughness or the legs to be able to do so.
00:01:57.921 --> 00:02:03.471
And so in this, I think it was his first tour to France when he won it, he.
00:02:04.266 --> 00:02:09.395
He was trying to catch the two that were in front of him and going up the mountain.
00:02:09.515 --> 00:02:14.165
He had seemingly nothing left, and he said that's when he hit the gas.
00:02:14.406 --> 00:02:19.086
He went all in and pedaled his ass off and passed them up.
00:02:19.235 --> 00:02:20.645
And this is what he wrote in his book.
00:02:20.645 --> 00:02:26.225
He said, when you open a gap and they don't respond, it tells you something, they're hurting.
00:02:26.616 --> 00:02:29.316
And while they're hurting, that's when you take 'em.
00:02:29.751 --> 00:02:31.550
See that's the moment of truth.
00:02:31.850 --> 00:02:35.001
You don't pull away when everybody else feels strong.
00:02:35.001 --> 00:02:37.790
You pull away when no one does.
00:02:38.330 --> 00:02:39.350
That's when you take 'em.
00:02:39.890 --> 00:02:41.300
That's when you get your lead.
00:02:41.531 --> 00:02:46.811
Darren Hardy in his book, the Compound Effect calls it acceleration and his point is super simple.
00:02:47.290 --> 00:02:48.730
You do what's unrequired.
00:02:49.181 --> 00:02:51.010
One more rep when you don't have to.
00:02:51.010 --> 00:02:52.270
One more phone call.
00:02:52.388 --> 00:02:55.298
When it's time to go home, one more page.
00:02:55.927 --> 00:02:58.657
When you're tired, see, it's that one more mentality.
00:02:58.657 --> 00:03:03.157
It's that extra gear that you shift into when your moment of truth arrives.
00:03:03.277 --> 00:03:05.437
See, you don't rise to the occasion.
00:03:06.068 --> 00:03:08.587
You fall back on your preparation.
00:03:08.918 --> 00:03:10.268
This is what's gonna expose you.
00:03:10.268 --> 00:03:15.997
When your moments of truth come, they're gonna either refine you or they're gonna expose you.
00:03:16.448 --> 00:03:19.872
See if you've prepared, they reward you with the momentum.
00:03:20.603 --> 00:03:24.832
But if you haven't, they're gonna cash in on every broken commitment.
00:03:25.312 --> 00:03:29.573
All of the, I'm gonna double up tomorrow, I'm gonna start on Monday.
00:03:29.723 --> 00:03:47.056
All of the skip study sessions, all of the times that you could have studied, but decided to just soothe yourself in vices in Netflix and overeating and hanging out all the times you pulled up early when simply you could have gone one more.
00:03:47.568 --> 00:03:49.997
Bro, I'm not casting stones at you.
00:03:50.927 --> 00:03:53.057
I'm the president of that organization.
00:03:53.177 --> 00:03:55.367
I've been there countless times.
00:03:55.578 --> 00:03:59.117
I have caved so many times and I'm in my moment of truth.
00:03:59.117 --> 00:04:04.367
I thought I was ready, but when the tide went out, bro, it exposed me.
00:04:04.668 --> 00:04:06.108
It's like I had no pants on.
00:04:06.497 --> 00:04:08.027
And that's what moments of truth do.
00:04:08.538 --> 00:04:13.427
They strip away all the talk and they expose whether you're really prepared or not.
00:04:14.388 --> 00:04:15.557
But here's the good news.
00:04:15.992 --> 00:04:18.512
Another moment of truth is coming for you.
00:04:18.692 --> 00:04:19.262
It is.
00:04:19.413 --> 00:04:28.713
So if you didn't really rise through the occasion in the last moment of truth, or maybe the moment of truth that you're in right now, this is where you know thyself.
00:04:28.952 --> 00:04:32.072
This is when it exposes you and you own it.
00:04:32.163 --> 00:04:36.752
And you say, oh, all right, I see what I gotta do.
00:04:37.142 --> 00:04:38.793
You don't blame anybody else.
00:04:39.213 --> 00:04:40.233
You take ownership.
00:04:40.473 --> 00:04:44.913
And with the experience now, now you go back to work.
00:04:45.978 --> 00:04:48.617
All of your past failures, you're gonna learn from it.
00:04:48.858 --> 00:04:50.327
You'll prepare better this time.
00:04:50.927 --> 00:04:57.017
And when that moment of truth comes back around, bro, this time you're gonna be locked in.
00:04:57.437 --> 00:04:58.817
And think about moments of truth.
00:04:58.817 --> 00:05:04.338
We've all seen it like in sports teams that look great, as long as everything's going in their favor.
00:05:04.338 --> 00:05:10.158
But when the adversity comes, man, it's like they just implode and they turn on each other.
00:05:10.548 --> 00:05:14.177
But the great ones, bro, they lock in personally.
00:05:14.642 --> 00:05:15.423
Collectively.
00:05:15.812 --> 00:05:21.903
They shrink the chaos down to the next play, the next rep, the next breath, and they execute.
00:05:22.142 --> 00:05:23.252
And that's what you have to do.
00:05:23.642 --> 00:05:28.442
That's the choice that you face in your moment of truth, implode or lock in.
00:05:28.872 --> 00:05:30.399
So how do you get ready?
00:05:30.850 --> 00:05:34.870
You don't wait for the storm to prepare by then, bro, it's too late.
00:05:35.170 --> 00:05:38.139
So you train as if it's already there.
00:05:38.379 --> 00:05:40.870
You work harder when it's easy.
00:05:41.350 --> 00:05:44.170
Build up the reserves in these calm times.
00:05:44.858 --> 00:05:46.029
Okay, you're gonna need them.
00:05:46.298 --> 00:05:48.009
You're gonna need to draw on those things.
00:05:48.309 --> 00:05:50.619
And it's not, that's why I say stay ready.
00:05:50.619 --> 00:05:53.168
It's so cliche to say, but it is, man.
00:05:53.319 --> 00:06:00.848
So I wanna be in a position when these moments of truth, because they don't tell you ahead of time, they don't send you a tweet, they don't send you an email.
00:06:00.939 --> 00:06:02.649
They don't send you a 48 hour notice.
00:06:02.769 --> 00:06:05.918
When the moments of truth come, bro.
00:06:05.949 --> 00:06:07.358
What you got is what you got.
00:06:07.869 --> 00:06:11.108
So when it's easy, be dyslexic.
00:06:11.108 --> 00:06:11.918
Work harder.
00:06:12.418 --> 00:06:14.639
Put your effort over your emotions.
00:06:14.788 --> 00:06:16.379
Yes, there's times you wanna go home.
00:06:16.560 --> 00:06:16.978
Yes.
00:06:16.978 --> 00:06:17.788
You don't wanna do it.
00:06:17.939 --> 00:06:18.358
Yes.
00:06:18.358 --> 00:06:19.259
It's been a tough day.
00:06:19.259 --> 00:06:24.238
Instead of sitting there sulking, you study, you analyze, you adjust.
00:06:24.298 --> 00:06:28.158
You make the necessary corrections, and then you put forth that effort.
00:06:28.339 --> 00:06:30.468
The emotions always ride in the backseat.
00:06:30.468 --> 00:06:32.689
It's effort over the emotions, bro.
00:06:32.689 --> 00:06:35.329
It's gonna pay off for you the way it pays off.
00:06:35.358 --> 00:06:36.619
Either way, it's gonna pay off for you.
00:06:36.829 --> 00:06:39.678
The way it's gonna pay off is totally up to you.
00:06:39.918 --> 00:06:40.699
It's gonna pay off.
00:06:41.524 --> 00:06:44.314
Based on the accumulation of all the hard work that you've done.
00:06:44.314 --> 00:06:52.173
So you have that extra gear or it's going to show off and it's gonna pay off in such a way that it's gonna totally expose.
00:06:52.173 --> 00:06:56.644
You see, in these moments, you gotta be able to see through, not too you.
00:06:57.228 --> 00:07:06.889
If you're not prepared, you're gonna see two and you're going to sit there and point the blame and sit down and go in that neutral gear and hope the storm just doesn't consume you.
00:07:07.038 --> 00:07:08.509
But there are gonna be other people.
00:07:08.509 --> 00:07:16.538
Like Armstrong said, when others are hurting, and I'm saying metaphorically hurting when others are hurting, bro, you're all gas, no brakes.
00:07:16.749 --> 00:07:20.288
You go through it and this is where you find.
00:07:21.653 --> 00:07:24.413
What you're made of, this is where you get your momentum.
00:07:24.653 --> 00:07:26.783
This is when you capitalize on your momentum.
00:07:27.024 --> 00:07:32.363
All of the hard work, everything that you've done in the dark now comes the light in a productive way.
00:07:32.994 --> 00:07:36.834
And this is where you get your lead and dammit You don't ever give it back.
00:07:37.613 --> 00:07:41.934
And I'm going to tell you this, man, it may take a few cycles to go through.
00:07:42.384 --> 00:07:45.533
It may take a decade or more of cycles to go through.
00:07:45.954 --> 00:07:50.543
So you're gonna go through a cycle and you're not gonna be very good at it.
00:07:51.173 --> 00:07:53.033
You learn, you analyze, you adjust.
00:07:53.303 --> 00:07:54.684
You get ready for the next cycle.
00:07:54.684 --> 00:07:58.704
When the next cycle comes, you may be a little bit better, but not fully prepared.
00:07:58.884 --> 00:08:05.303
You learn, you adjust, you analyze, you get ready for the next one, and then the next one comes and see.
00:08:05.303 --> 00:08:07.254
Every time, man, you got a little bit more experience.
00:08:07.374 --> 00:08:18.004
Every time you're a little more seasoned, every time you're a little more knowledgeable, every time you're a little more skillful, every time you know a little bit more of what to do.
00:08:18.848 --> 00:08:30.526
So when these moments of truth come to whatever degree they come, and like I said, bro, they're gonna come for everybody, individuals, for companies, for families, they're coming.
00:08:30.526 --> 00:08:33.556
And when they come, you gotta draw ranks.
00:08:34.365 --> 00:08:35.115
You gotta get ready.
00:08:35.745 --> 00:08:37.066
You don't eat each other up.
00:08:37.515 --> 00:08:44.686
You do what's required and then you do what's unrequired and then you put your effort over your emotions and you go the extra step.
00:08:45.765 --> 00:08:47.596
You'll get there, you'll win.
00:08:48.285 --> 00:08:50.956
And when you do, don't ever give your lead back.
00:08:52.905 --> 00:08:56.535
So I just want to ask you, where have you been coasting?
00:08:58.605 --> 00:08:58.875
Hmm?
00:08:58.995 --> 00:08:59.926
Where have you been coasting?
00:09:00.135 --> 00:09:03.735
Because a lot of times, man, you know, people think the good times are gonna last forever.
00:09:03.765 --> 00:09:05.926
They're not good times and bad times.
00:09:05.985 --> 00:09:09.826
And I would venture to say that bad times last longer than good times they do.
00:09:10.066 --> 00:09:15.581
And it's what you don't do during those bad times or haven't prepared for, I should say.
00:09:16.471 --> 00:09:18.150
That's what's going to prolong that.
00:09:19.260 --> 00:09:24.600
But there's so many good benefits that you can find in these dark, tough times.
00:09:24.870 --> 00:09:28.140
This is what people do, is they capitalize on those times.
00:09:29.280 --> 00:09:30.931
So where have you been coasting?
00:09:31.140 --> 00:09:32.821
Just check yourself on that.
00:09:33.778 --> 00:09:35.488
Have that one more mentality today.
00:09:36.357 --> 00:09:38.097
One more rep, one more call.
00:09:38.503 --> 00:09:43.092
One more study session, like what you don't feel like doing is probably the thing that, that you need to do.
00:09:43.153 --> 00:09:46.302
And bro, I'm not saying like for the next 10 hours do it.
00:09:46.543 --> 00:09:49.363
I'm saying like, give yourself 15 minutes.
00:09:49.753 --> 00:09:51.432
I'm gonna set my timer for 15 minutes.
00:09:51.432 --> 00:09:52.692
I don't feel like doing this.
00:09:52.842 --> 00:10:01.363
But what this is gonna do is this is gonna reshape your emotions so that way when the, when the gap opens, you won't hesitate.
00:10:02.052 --> 00:10:02.893
You go all in.
00:10:04.062 --> 00:10:07.753
Your moment of truth is gonna define you and it will refine you.
00:10:08.967 --> 00:10:14.307
It's gonna reveal strengths that you didn't know you had, or weaknesses that you've been hiding.
00:10:14.398 --> 00:10:19.947
Either way, it's coming for you again and again and again.
00:10:19.947 --> 00:10:22.677
So if one narrowly missed you, it's coming.
00:10:23.457 --> 00:10:24.508
It didn't miss you.
00:10:24.957 --> 00:10:26.038
You just lucked out.
00:10:26.337 --> 00:10:27.148
It's coming back.
00:10:27.874 --> 00:10:28.594
Don't get ready.
00:10:29.044 --> 00:10:29.674
Stay ready.
00:10:30.214 --> 00:10:34.234
Work harder when it's easy so you can win when it's hard.
00:10:34.849 --> 00:10:35.239
Alright.
00:10:35.448 --> 00:10:36.918
Thanks for sharing today's episode.
00:10:36.979 --> 00:10:38.389
Remember, keep it simple, keep it moving.
00:10:38.389 --> 00:10:38.899
Never settle.
00:10:38.899 --> 00:10:39.379
Stay tough.
00:10:39.379 --> 00:10:39.708
Peace.
00:00:01.409 --> 00:00:09.300
Doomed or deemed, everyone gets a moment of truth, but you don't get a moment of truth just one time.
00:00:10.050 --> 00:00:22.050
You're gonna get your moment of truth many times in life, and when it comes, you're going to either be doomed or deemed by it.
00:00:22.559 --> 00:00:27.120
And I say doomed because you're doomed in your moment of truth.
00:00:28.333 --> 00:00:36.914
If you've been coasting, you've been talking a good game, enjoying the trappings of success, doing just enough to get by.
00:00:37.363 --> 00:00:42.674
But when the pressure rises, bro, you're gonna burn up like flash paper.
00:00:43.244 --> 00:00:45.584
But there's another side to this too.
00:00:46.304 --> 00:00:53.881
There's one side where you're doomed, but then the other side in your moment of truth, where you're deemed and you're deemed.
00:00:54.661 --> 00:01:02.761
If you've been preparing, studying, practicing, and stacking the reps that no one else sees.
00:01:03.121 --> 00:01:05.010
See when that storm hits for you.
00:01:05.700 --> 00:01:14.373
You've got that sixth gear that you can drop into, and that's when you're gonna separate from the pack moments of truth.
00:01:15.230 --> 00:01:16.641
Don't give a damn who you are.
00:01:17.406 --> 00:01:18.665
They're gonna come for everyone.
00:01:18.906 --> 00:01:26.286
They come for groups, for teams, for companies, for families, and for individuals like you and me.
00:01:26.915 --> 00:01:27.786
You can't skip 'em.
00:01:28.325 --> 00:01:29.975
You can't buy your way out of them.
00:01:30.126 --> 00:01:31.626
You can't negotiate with it.
00:01:32.135 --> 00:01:39.215
The only option is to be in a favorable position for when they come and they're coming for you.
00:01:39.855 --> 00:01:41.865
in his book, it's not about the bike.
00:01:42.441 --> 00:01:46.251
Lance Armstrong, wrote something super powerful.
00:01:46.460 --> 00:01:52.460
See, for context, he wasn't known as an experienced mountain climber.
00:01:52.671 --> 00:01:57.381
He wasn't, he, they didn't feel like he had the toughness or the legs to be able to do so.
00:01:57.921 --> 00:02:03.471
And so in this, I think it was his first tour to France when he won it, he.
00:02:04.266 --> 00:02:09.395
He was trying to catch the two that were in front of him and going up the mountain.
00:02:09.515 --> 00:02:14.165
He had seemingly nothing left, and he said that's when he hit the gas.
00:02:14.406 --> 00:02:19.086
He went all in and pedaled his ass off and passed them up.
00:02:19.235 --> 00:02:20.645
And this is what he wrote in his book.
00:02:20.645 --> 00:02:26.225
He said, when you open a gap and they don't respond, it tells you something, they're hurting.
00:02:26.616 --> 00:02:29.316
And while they're hurting, that's when you take 'em.
00:02:29.751 --> 00:02:31.550
See that's the moment of truth.
00:02:31.850 --> 00:02:35.001
You don't pull away when everybody else feels strong.
00:02:35.001 --> 00:02:37.790
You pull away when no one does.
00:02:38.330 --> 00:02:39.350
That's when you take 'em.
00:02:39.890 --> 00:02:41.300
That's when you get your lead.
00:02:41.531 --> 00:02:46.811
Darren Hardy in his book, the Compound Effect calls it acceleration and his point is super simple.
00:02:47.290 --> 00:02:48.730
You do what's unrequired.
00:02:49.181 --> 00:02:51.010
One more rep when you don't have to.
00:02:51.010 --> 00:02:52.270
One more phone call.
00:02:52.388 --> 00:02:55.298
When it's time to go home, one more page.
00:02:55.927 --> 00:02:58.657
When you're tired, see, it's that one more mentality.
00:02:58.657 --> 00:03:03.157
It's that extra gear that you shift into when your moment of truth arrives.
00:03:03.277 --> 00:03:05.437
See, you don't rise to the occasion.
00:03:06.068 --> 00:03:08.587
You fall back on your preparation.
00:03:08.918 --> 00:03:10.268
This is what's gonna expose you.
00:03:10.268 --> 00:03:15.997
When your moments of truth come, they're gonna either refine you or they're gonna expose you.
00:03:16.448 --> 00:03:19.872
See if you've prepared, they reward you with the momentum.
00:03:20.603 --> 00:03:24.832
But if you haven't, they're gonna cash in on every broken commitment.
00:03:25.312 --> 00:03:29.573
All of the, I'm gonna double up tomorrow, I'm gonna start on Monday.
00:03:29.723 --> 00:03:47.056
All of the skip study sessions, all of the times that you could have studied, but decided to just soothe yourself in vices in Netflix and overeating and hanging out all the times you pulled up early when simply you could have gone one more.
00:03:47.568 --> 00:03:49.997
Bro, I'm not casting stones at you.
00:03:50.927 --> 00:03:53.057
I'm the president of that organization.
00:03:53.177 --> 00:03:55.367
I've been there countless times.
00:03:55.578 --> 00:03:59.117
I have caved so many times and I'm in my moment of truth.
00:03:59.117 --> 00:04:04.367
I thought I was ready, but when the tide went out, bro, it exposed me.
00:04:04.668 --> 00:04:06.108
It's like I had no pants on.
00:04:06.497 --> 00:04:08.027
And that's what moments of truth do.
00:04:08.538 --> 00:04:13.427
They strip away all the talk and they expose whether you're really prepared or not.
00:04:14.388 --> 00:04:15.557
But here's the good news.
00:04:15.992 --> 00:04:18.512
Another moment of truth is coming for you.
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It is.
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So if you didn't really rise through the occasion in the last moment of truth, or maybe the moment of truth that you're in right now, this is where you know thyself.
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This is when it exposes you and you own it.
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And you say, oh, all right, I see what I gotta do.
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You don't blame anybody else.
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You take ownership.
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And with the experience now, now you go back to work.
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All of your past failures, you're gonna learn from it.
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You'll prepare better this time.
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And when that moment of truth comes back around, bro, this time you're gonna be locked in.
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And think about moments of truth.
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We've all seen it like in sports teams that look great, as long as everything's going in their favor.
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But when the adversity comes, man, it's like they just implode and they turn on each other.
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But the great ones, bro, they lock in personally.
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Collectively.
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They shrink the chaos down to the next play, the next rep, the next breath, and they execute.
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And that's what you have to do.
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That's the choice that you face in your moment of truth, implode or lock in.
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So how do you get ready?
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You don't wait for the storm to prepare by then, bro, it's too late.
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So you train as if it's already there.
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You work harder when it's easy.
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Build up the reserves in these calm times.
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Okay, you're gonna need them.
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You're gonna need to draw on those things.
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And it's not, that's why I say stay ready.
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It's so cliche to say, but it is, man.
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So I wanna be in a position when these moments of truth, because they don't tell you ahead of time, they don't send you a tweet, they don't send you an email.
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They don't send you a 48 hour notice.
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When the moments of truth come, bro.
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What you got is what you got.
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So when it's easy, be dyslexic.
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Work harder.
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Put your effort over your emotions.
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Yes, there's times you wanna go home.
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Yes.
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You don't wanna do it.
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Yes.
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It's been a tough day.
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Instead of sitting there sulking, you study, you analyze, you adjust.
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You make the necessary corrections, and then you put forth that effort.
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The emotions always ride in the backseat.
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It's effort over the emotions, bro.
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It's gonna pay off for you the way it pays off.
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Either way, it's gonna pay off for you.
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The way it's gonna pay off is totally up to you.
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It's gonna pay off.
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Based on the accumulation of all the hard work that you've done.
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So you have that extra gear or it's going to show off and it's gonna pay off in such a way that it's gonna totally expose.
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You see, in these moments, you gotta be able to see through, not too you.
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If you're not prepared, you're gonna see two and you're going to sit there and point the blame and sit down and go in that neutral gear and hope the storm just doesn't consume you.
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But there are gonna be other people.
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Like Armstrong said, when others are hurting, and I'm saying metaphorically hurting when others are hurting, bro, you're all gas, no brakes.
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You go through it and this is where you find.
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What you're made of, this is where you get your momentum.
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This is when you capitalize on your momentum.
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All of the hard work, everything that you've done in the dark now comes the light in a productive way.
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And this is where you get your lead and dammit You don't ever give it back.
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And I'm going to tell you this, man, it may take a few cycles to go through.
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It may take a decade or more of cycles to go through.
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So you're gonna go through a cycle and you're not gonna be very good at it.
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You learn, you analyze, you adjust.
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You get ready for the next cycle.
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When the next cycle comes, you may be a little bit better, but not fully prepared.
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You learn, you adjust, you analyze, you get ready for the next one, and then the next one comes and see.
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Every time, man, you got a little bit more experience.
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Every time you're a little more seasoned, every time you're a little more knowledgeable, every time you're a little more skillful, every time you know a little bit more of what to do.
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So when these moments of truth come to whatever degree they come, and like I said, bro, they're gonna come for everybody, individuals, for companies, for families, they're coming.
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And when they come, you gotta draw ranks.
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You gotta get ready.
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You don't eat each other up.
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You do what's required and then you do what's unrequired and then you put your effort over your emotions and you go the extra step.
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You'll get there, you'll win.
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And when you do, don't ever give your lead back.
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So I just want to ask you, where have you been coasting?
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Hmm?
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Where have you been coasting?
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Because a lot of times, man, you know, people think the good times are gonna last forever.
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They're not good times and bad times.
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And I would venture to say that bad times last longer than good times they do.
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And it's what you don't do during those bad times or haven't prepared for, I should say.
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That's what's going to prolong that.
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But there's so many good benefits that you can find in these dark, tough times.
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This is what people do, is they capitalize on those times.
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So where have you been coasting?
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Just check yourself on that.
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Have that one more mentality today.
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One more rep, one more call.
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One more study session, like what you don't feel like doing is probably the thing that, that you need to do.
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And bro, I'm not saying like for the next 10 hours do it.
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I'm saying like, give yourself 15 minutes.
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I'm gonna set my timer for 15 minutes.
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I don't feel like doing this.
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But what this is gonna do is this is gonna reshape your emotions so that way when the, when the gap opens, you won't hesitate.
00:10:02.052 --> 00:10:02.893
You go all in.
00:10:04.062 --> 00:10:07.753
Your moment of truth is gonna define you and it will refine you.
00:10:08.967 --> 00:10:14.307
It's gonna reveal strengths that you didn't know you had, or weaknesses that you've been hiding.
00:10:14.398 --> 00:10:19.947
Either way, it's coming for you again and again and again.
00:10:19.947 --> 00:10:22.677
So if one narrowly missed you, it's coming.
00:10:23.457 --> 00:10:24.508
It didn't miss you.
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You just lucked out.
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It's coming back.
00:10:27.874 --> 00:10:28.594
Don't get ready.
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Stay ready.
00:10:30.214 --> 00:10:34.234
Work harder when it's easy so you can win when it's hard.
00:10:34.849 --> 00:10:35.239
Alright.
00:10:35.448 --> 00:10:36.918
Thanks for sharing today's episode.
00:10:36.979 --> 00:10:38.389
Remember, keep it simple, keep it moving.
00:10:38.389 --> 00:10:38.899
Never settle.
00:10:38.899 --> 00:10:39.379
Stay tough.
00:10:39.379 --> 00:10:39.708
Peace.