I recently learned of a new term called "radical incrementalism," and I love it!
1. Radical = Extreme.
2. Incrementalism = Gradual.
This episode is for you if you've ever blown your whole day off or keep procrastinating about getting started. 🙋♂️
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The greatest sale you will ever make is to sell you on you. You're more than enough. Never settle. Keep Selling.
Today on the sales life is for all my procrastinators out there. that's you raise your hand? No, one's seeing you, man. And if you're sitting there at the red light and you're putting your hand up, you can do one of those little church, small hand helds, where you just barely raise your hand. Like you have a question, but you don't want to get called out. This is for all my procrastinators out there and we all have it at one time or another. And it's things, man, that you've just been putting off, whether you're trying to get back in shape or whether you're trying to get better at your creatives or you're just trying to improve, uh, in your career. The term that I recently learned is called radical incrementalism. And I just, I love it. And I think it'll help you get back in the game of life. But before we roll out, what today's episode allowed me to introduce myself, my name is Marsh Buice and I'm the host of the sales life. And I believe the number one skill that you need in life is the ability to sell. See selling is more than a profession. It's a life skill. Now the skills that I've learned in the profession, Skills of communication, curiosity, creativity, continuous learning, and action and productive confrontation. Those skills that I learned by profession, I've been able to take into every area of my life. They literally saved my life because it's enabled me to embrace uncertainty, handle the criticism, be ready for anything and never settle again. . And the beautiful thing is all of I'm gonna help you develop 'em so you'll never go without, so if you're trying to get back up after life has slapped you down, or you're trying to move up, cuz you just feel like your life is stalled out. If you wanna have more, do more, be more, then you're gonna have to sell. So welcome to today's episode. If this is your first time here, be sure and hit the subscribe button. That way you don't miss any future episodes. So I'm gonna be with you all week and lemme tell you why. On Sunday, you got a fresh episode on Wednesday delivered straight to your email box, but you gotta subscribe. It's the get off zero. Get back up or unstuck newsletter, three points just to get you through the hump on Thursday is another episode. And then on Sunday, rinse and repeat, we'll be back here again, if this or any other episode has meant anything to you. If you would go to marshbuice.com and leave a review, or you can leave it right there on your podcast app, there are millions of podcasts out there. And it's through your generous support in sharing and ratings and reviews that have helped make the sales life a top 5% podcast in the world. And we're just getting started. So let's roll out with today's episode. I heard a term recently and I just absolutely love it called radical incrementalism. And it speaks to me. Number one, I just like the two words radical, which is extreme. Incrementalism is gradual. And it, it really speaks to making small improvements every day. You know, I'm always thinking about the 1% improvement. What does that mean? How can I put it into action? And this is just, this is just another layer. Another way of looking at getting 1% better. Radical, incremental. So here's how I think about it. Instead of choosing an event day. Let me tell you what an event day is an event day are those days where you've been putting off. Right. And so you gotta get started working out. This was supposed to be the week. Are you starting a podcast or blog or something? Creative. or you trying to, learn some new skills. or you trying to get your real estate license, whatever. And so Monday comes in busy, uh, tomorrow. Tuesday busy Wednesday busy, Thursday busy. So you're getting there and then just you just inside, man, you just churn and you just beating yourself up. You're like, here we go again. And so you choose this event day and an event day is where you take a vacation day or a weekend. And you say everything that I've been putting off, I'm telling you, man, I'm gonna spend all day doing it that day. But then when that day comes, one or two things is gonna happen. Either. You've been beat up all week. And so you're tired. You feel like, you know what, maybe another day , so you just put off, so you end up not doing it at all, or if you do arrive at the event day and you take yourself up on it, then you end up spending. Your whole day trying to catch up on all the things that you've been putting off all week. And it's not all your fault, man. Just things come up during the day. Things come up during the week and it just keeps pushing back your dreams, your destiny, everything that you want. And so you may check the box, you may get it done, but then the problem is you spent your whole off day, your family didn't get to see you. And then you're back at work the next day. So lemme give you an example. I know I got a new episode coming out of the sales life. Okay on Monday. I gotta start figuring out what the hell I'm gonna write about, but Monday morning just don't start off. Well, so I end up not doing it on Tuesday comes well, I'm trying to catch up for Monday. So that's out the window. So now Monday and Tuesday, I've lost. Wednesday comes. I know I got an episode coming, but I still got some time. But then something comes up and then I don't do it then either. So then on Thursday I say, okay. Okay. Okay. Okay. Saturday, I'm telling you, man, Saturday, I may hit it hard Saturday. I'm going to take all day and I'm gonna write and I'm gonna record and edit and cue it up. Get it ready to launch on Sunday. Every 15 minute episode on average takes me about four or five hours from soup to nuts. From the time that I come up with the idea to getting it on paper, to working it and reworking it to recording it, to editing it to. To queue it up the cover art, the show notes, five hours easy if you're do an hour long episode. Oh my God. It, So you see where I'm going with this. On Saturday I start at nine, I'm done at four, five, and so I come out and my whole day is shot. I haven't worked out. I haven't spent any time with the family and then I'm rolling right back into work. It's gone. radical incrementalism destroys all of that, it's gonna get you off these event days and, and get you with these, these pops of micro improvements in these small pockets of time. So lemme tell you how it works. Remember radical incrementalism, radical, extreme incrementalism, gradual. Let's just take the podcast and you can apply this to whatever creative you're trying to do, whatever the task is, whatever the thing that you've been putting off. I'm just gonna use a podcast, for example. . So the way it works is I set my timer for 30 minutes. Boom. I mean, literally 30 minutes. Like I, don't not, I don't look at my watch and say, okay, well around this time, cuz if you don't set a timer, then it's gonna just go over. So set your timer literally for 30 minutes. In other words, my, my timer is buzzing when it's off. So you set it for 30 minutes and within that 30 minutes you roll. But the minute that timer goes off, it's like a, a kid taking a leap test. Soon as that timer goes off, drop the pen no more answers or it's like a cooking show, you know, where they're trying to hurry up and get the sauce and the garnishment on there. And then when that timer goes off, back away from the table, So this is that analogy that I want you to have. Set your timer for 30 minutes and the minute that timer goes off, do it like that. Drop it, walk away from. If you forced yourself to do it, you're gonna be like, cool. I'm done. But if you're on a roll, man, I'm telling you, this is gonna take some extreme discipline from you because you're gonna be on a role and just really, really, really want to continue on don't practice. This. Because I'm telling you, you're playing a long game that you never get caught up. That I I'll never get ahead. There's another episode coming out. I'll never arrive at health. I'm always trying to be healthy. So this is that incrementalism, but you do it in these 30 minute pockets. Boom, boom, boom. When the timer goes off, walk away from it. So there's six benefits to embracing this radical incrementalism. Number one, it's gonna keep you hungry. Cuz at the end of the 30 minutes, you wish you could have done more. You were just starting to get on a roll. And so you're not all beat up and worn out. You just had 30 minutes and that's it. So it keeps that hunger going. So that way, man, you, you wanna, you got that yearn you got that hunger. You wanna come back to it. You can't wait for tomorrow. That's the first thing. Second benefit of embracing radical incrementalism. Is it builds consistency change doesn't happen all at once. It happens once all the time. So building that consistency I'm continuously hitting it. I'm not breaking the link. I'm just stringing these days together. I mean, 30 days consistent over time. Got that consistency. Got that momentum. Rolling. The third benefit of embracing radical incrementalism is you have these bookends. The start and the finish, and you only got 30 minutes. So that is going to apply some productive pressure. I've only got 30 minutes, so I can't just drift off. I can't check my social media dude. I've only got 30 minutes. That's it? It's gonna make you more productive in a smaller amount of time. And it's really, it's kind of a psychological trick for you too, because it's a visitation. It's not something think about it when you have these things that you wanna work on. The first thing you think about is how much mental capacity. Mental currency. You've gotta offer to that thing. How much of a strain if you're working out, how much, how much physical energy I gotta give to this thing? Right? That's the first thing you think about? When I think about an episode, I'm like, oh, I gotta just really pull some of these episodes, man. Just exhaust me because they pull so much out of me and I'm tired afterwards. And so I start thinking about that. I'm like, oh, tomorrow, tomorrow, I'm gonna just double up. No. So this visitation, this is a psychological trick where you tell your mind, look, it's just, it's just 30 minutes. And at the end I'm telling you, you can't stay put, you can only visit. You gotta walk away from it. That's what's good about that. So these book ends give you the productive pressure and you're gonna get more things. The fourth benefit of radical incrementalism. I relate everything to food. The 30 minute pocket that you have is like cooking a good steak. And when you cook a good steak, you cook it and then you let it rest. You let the heat go down. You let the juices soak in. You let that thing rest when you come back to it, it's the best steak ever. So in that same way, that 30 minutes and you walk away from it and you're not done with it. That's a good thing because what it enables you to do is you can come back the next day and pick up where you left off. But when you do, you're gonna make some additions. You're gonna make some edits. What made sense to you yesterday? Doesn't make sense today. And here's another benefit the day before when you walked away from it and you let it sit somewhere during the day, triggered a new thought, a new idea that exactly applies to this thing that you've been working on. You're like, oh my God. There's been times that in a, in an effort to cram it all in one, I write the episode, I record it. I publish it all in the same day. And something happened later that day that would've been perfect for this episode. Can't share it. Gotta wait to another episode now. So that's a benefit of this radical incrementalism, this little 30 minute pocket that I have. That I can just get on it and then walk away from it and then add to it the next day. And it comes out better. This episode right here is living proof. I've been working on it all week, just a little bit at a time, and then I go onto something else and then I come back to it. That's what I've been doing. The fifth benefit of radical incrementalism, having these small pockets of time that you start and you finish is you earn your confidence, confidence. Isn't given it's earned and you gotta earn it every day. So, because. You're hungry. You keep coming back to it. And because you're building that consistency, you haven't broken the chain. You keep coming back to it because you have these bookends of this productive pressure. So things really seem to be rolling along. And then you have the days that you come back to it and you pick up right where you left off, but it's like, there's no break, man. It's just, it's just humming. Right? This is gonna give you that confidence and you got that earned confidence and it just perpetuates. It just gets bigger and bigger and bigger and bigger. And you're like, yeah, you feel like king Kong and the last benefit of radical incrementalism. is you get to keep your family? that's a bonus. It's what you do all this for, right? Expressing your creativity, taking care of yourself, going above and beyond your normal job, trying to do something that's for them. It's for you. But it's for them too. There's no sense in doing all of this and you don't have anybody to share it with. If you just invest with the radical incrementalism where you just pop in these 30 minute of extreme times, it's a sterile environment. Nothing else gets in the way just for 30 minutes. Take care of you. Everybody else gets the benefit too. All right. So let me quickly, uh, recap the previous episode, cause I know many times your day gets hectic and when a new episode comes out, it just pushes the episode that maybe you didn't catch last time. It pushes that down and you have to go in there and dig into it. So the previous episode. It's about your hardships if you've ever questioned why you seem to have it harder than everybody else, whether it be people that you work with are your neighbors or even your family members. Some family members just seem to. The luck always seems to go their way and you get the lack. So if you've ever had that it's only four minutes long, this episode will really speak to you on why your hardships. You gotta count 'em as a privilege. And it's a way of looking at. That will help your perspective and keep you in the game. Nothing is wasted, nothing is for nothing. And you gotta realize that. So hopefully, hopefully I can do you some justice on that. Also, if you'd like for me to speak at your next event, whether virtually or in person if you'd like one-on-one coaching or if you feel like I'd be a good fit on your podcast, hit me up. Let's talk, go to marshbuice.com And get in touch with me there. If you'd like to leave me a message in the bottom, right? As a mic from you to me, let me know your thoughts or how I can help. I'm no hair, but I'm all ears. And there are many of you. I would love to sit down and have coffee with. Unfortunately, we may not get to do that for quite a long time, but you can still share your love and buy me a coffee. The link is right there on the podcast. And I appreciate your support while you're there at marshbuice.com there are over a thousand free resources from podcast to videos, to blogs, all there for the taking. So let's get outta here with that. Remember the greatest sale that you will ever make is to sell you on you because you're more than enough. Stay amazing. Stay in the sales life