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Jan. 23, 2022

674. Load their lips.

674. Load their lips.

We use a term in the car business called "Load their lips." Because I can't teach a salesperson every possible scenario they may encounter when working with a customer; I'll "load their lips" with what to say and expect. 

One of my favorite quotes from Seth Godin is, "People don't believe what you tell them. They barely believe what you show them. They often believe what their friends tell them, and they always believe what they tell themselves. Leaders give them stories they can tell themselves about the future and change. Your job as a leader is to give them something different to tell themselves." 

People talk about past and present, and neither one often treats them very well. Your job is to "load their lips" with a future of hope and change. 

Thank you for listening. Out of millions of podcasts, it means the world that you gave me some of your time. Would you share this episode with someone else?

Being you're dying to see me and my bald head, check this episode out on YouTube. 

Find me at www.marshbuice.com 

The greatest sale you will ever make is to sell you on you. You're more than enough. Never settle. Keep Selling. 

Transcript

today on the sales life just like a manager loads, the lips of salespeople so toodoes a leader load the lips of the people who follow him. You're listening to the sales life. One of the top 5% podcasts in the world. I'm your host marsh buice and just like the sales profession, life can be unpredictable and harsh. You know, I've had some tough moments in my life and it was the skills that I've developed in my 24 years of selling that saved my life. Now I'll show you how to never settle and keep selling your way through life. No matter what, using five skills communication, do you know what you want clearly and concisely curiosity. No longer living in assumptive statements, but keep asking questions, creativity it's being resourceful. When you lack the resources continuous learning. See, there's more of what you don't know out there than you do know. And then productive confrontation, probably the most important out of the five, no longer will you run from fear. You're going to run at it and realize it's not so bad . If you want to have more, do more, be more than say no more. Let's get on with today's episode. there's a term that we'll use in the car business for new salespeople called load your lips. And because negotiating and overcoming objections has so many different variations, always say every deal is like a thumbprint and they're all. Uniquely different in some way, shape, form, or fashion. And because of that, it would be impossible for me to teach all of that in a classroom setting before setting you loose as a salesperson. So instead we do in the moment training because the salesperson is new. They don't know how to overcome an objection. They don't know how to negotiate. So when the fight or flight kicks in and their customer says something and they don't know how to handle it. They'll come back to us and we'll load your lips some more. So as a manager, I can leverage the 24 years of experience and I can load my knowledge and all of my experiences in the moment onto that salesperson's lips Load the lips. And so the sales person will come to me, they'll say, Hey, this is what they're telling me. So I'll load their lips. I'll tell them how to overcome it and how to steer. And also, I will tell them as well, some things to expect. Here's probably what the customer's going to say. And if they say this, then you go this way. If they say this and you go this way, load the lips, they go out there and they do it, or they get back on the phone and they do it. And then they report. What's good about loading the lips is it gives the salesperson confidence. They do it on their own, and then it gives them the ability also to index it in case they need to use it in the future as well. And through the reps, we load reps, load reps, load reps, load, just like a manager loads, the lips of salespeople so toodoes a leader load the lips of the people who follow him. I want to read to you one of my favorite quotes from Seth Godin. And he writes people don't believe what you tell them. They barely believe what you show them. They often believe what their friends tell them. And they always believe what they tell themselves. Leaders give them stories. They can tell themselves about future and change Your job as a leader is to give them something different to tell themselves, because see, they're talking about past and present and it hadn't been very kind to them. And you as a leader, have to load their lips about change and a future. And this is not a one and done situation. This is something that you've always gotta be doing. And when things go off kilter form and the narrative changes they start talking about past and present and not change in future. You load them up again. Same thing. See, they're negotiating with themselves in life. There may not be a customer that's right in front of them, but the customer that they're having to overcome objections with and negotiate with is LIFE. And everything that's already happened and everything that it looks like right now. And what you've got to be able to do is you've got to keep loading the lips of your people when the narrative changes, load them up again, see when the narrative changes of I can't you load them up. Yes, you can. You can do this when the narrative changes that it's not fair. You load their lips, new game, new strategy. It's not always going to be fair. The ball is not always going to bounce your way when the narrative changes that it's too hard. Load the lips it's supposed to be hard. Anything worthwhile is hard. This is where the opportunities come see. Most people couldn't handle hard. And so they bailed out. But look at you, you're still staying in the pocket. You're standing in the tension. You're moving forward. You got all these things that are coming at you. Look at how far you've come look at the direction that you're going, let's go loading their lips. You got to keep the lips of your people full and you got to do it in such a way. So that way they're not always going to be with you. They're not going to be around you all this. So when they're not, their lips are so full that when things get hard, when it seems unfair, when it seems like that they can't, their lips are dripping with change in future. And so they immediately, they feel where their mind is trying to take them. It's on the cusp of it coming out of their mouth, that they can't, that is not fair. And that is hard, but they catch it because you've loaded their lips and they changed the narrative. And this is how future leaders are created because see you loaded their lips and you develop them in such a way that they now know how to load their own. And because they know how to load their own lips. Then they begin to load the lips of other people as well. Thus, the cycle begins. That's all the time that we have today. This may be the end of the episode, but it's not the end of the road to learn more on never settling and selling your way through life. Head over to marshbuice.com . That's M a R S H. B U I C e.com and there, you will find thousands of free resources from videos to blogs and of course, podcasts, episodes, In the bottom, right? Is a mic that connects you to me. Let me know what's going on in your life and how I can also help. I'm no hair, but I'm all ears. If you like the sales life consider subscribing to both the podcast and the YouTube channel. And if you love the sales life, head over to your favorite app or right there on the website and leave a rating and review the stars, show your appreciation and your words in the form of a review, they help show your support. Remember the greatest sale that you will ever make is a sale you on you. Stay amazing. Stay in the sales life.