643 Who you AREN'T is just as important as who you are.

. I went from seven days a week podcast. Which I could still do. I have plenty of content to do that, but I went from seven days to five, to one to two platforms because what I was trying to do is I was trying to be everywhere. And I guess it took all of that. For me to finally get to two simple questions. Who are you and who are you? Not, You know, I struggle with my identity of The Sales Life and what bothered me most. Was the quote that I've often heard. If you're for everybody, then you're for nobody. And that bothered me a lot because I am for everybody because I truly believe that selling is all life skill. And so as I was producing episodes of The Sales Life, I'm like, everybody needs to hear this message. And in the back of my head, I kept hearing. If you're for everybody, then you're for nobody. So it got confusing for me, you know, because I really believe selling is a life skill, because if you want to get the job, if you want to get promoted, if you want to get the loan, if you want to get the girl, if you want to get another chance in life. Every bit of that, man, requires the skills of selling and the core skills that you need. And sales are the same core skills that you need to sell your way through life. I totally believe that. So somewhere, I don't know, right around the a hundred episode, mark. Yeah, I developed and they just came to me one day because I was thinking about what is The Sales Life right. They started off as the seven CS. Then they've gone to eight, nine. Now we're at 10 C's. I'm not going any more than that. And so the core skills, the CS take your vitamin CS. It's communication, it's connection. It's curiosity, it's creativity, it's consistency, continuous learning, being coachable, handling the criticism, learning to be courageous and productive confrontation. Because for years, dude I ran. I didn't confront, made the situation worse. And many times I think people don't confront because confrontation has such a negative connotation to it. So as a rail, those off that list, every sales person in America would say, yeah, I need every one of those. To be successful in sales. But if you think about it outside of the arena of sales, just in your everyday life, you would to look at those skills and say, yep, I need those skills. And so since 2017, bro, I've believed that. But the problem with this, because I wholeheartedly believe that it's for everyone. I try to be everywhere on every platform. I went from seven days a week podcast. Which I could still do. I have plenty of content to do that, but I went from seven days to five, to one to two platforms because what I was trying to do is I was trying to be everywhere. And I guess it took all of that. For me to finally get to two simple questions. Who are you and who are you? Not, I'm a podcaster. I'm not a YouTuber. And you tubers most of them. Aren't podcasters either. And I was trying to be both a podcaster and a YouTuber because I could get my message out to both and in an effort to do all that, I diluted myself down. Lost the core of who I am simple. I'm a podcaster and asking these two questions. Who are you? And more importantly, who are you not? I finally came up with the answer of The Sales Life . The Sales Life isn't for because you can take every one of these skills. Okay. And you can apply those to your sales profession. And if you're not in the sales profession, You can apply them to every area of your life to have more, do more, be more It was like it freed me up , man, just that right there. Who are you? I'm a podcaster. What's The Sales Life? . Cause people see the sales life and they think, oh, it's just a sales podcast. Uh, and I have friends, man, that tell me though, they'll see me. Like, man, love your message. I'm just not in sales. Like you, you're not supposed to be in sales. That's cool. But you are selling. And then when I break it down, everything that you've obtained and achieved in life is thanks to selling and like, oh shit, man. I never even realized that. That's what I'm trying to get the point out. I don't want people to settle in your profession and your personal life. But I preface it with saying is not for everyone because some people just are okay with being okay. Even though they have more in the tank, even though they have more to give, even though they have tremendous gifts. And talents that kill for, they don't want to exercise them and that's okay for me. So the sales life isn't for everyone, but it's for every walk because no matter where you're heading in life, even if you're heading to get back up, you're on your knees, trying to get back to your feet. I speak from experience, everything I speak about because I live it. I embody it. I amThe Sales Life. So I don't need the fancy studios, fancy backdrops, all the graphics. I don't care about that. I just want to do podcasting. And I want to get the message out. And The Sales Life Podcast is my absolute core. Now it doesn't mean that I don't use other platforms. There are other platforms that are available, YouTube being one of them. It doesn't mean that I don't utilize those platforms. Facebook, Instagram, Twitter, LinkedIn. But bro, I was trying to hit all the platforms every single day. And there are times where I spend two hours trying to clip videos to get them to all the platforms and I'm bringing them to you. You already listened to the podcast. So what's the use so I can utilize that. It just doesn't need to be the priority content, living the message, sharing the message consistently not diluted is what's more important to me. I'm not going to be Instagram famous, not trying to be, man. I don't want to be, I just want to be a podcaster. Let my story. Overlay your story. And I bring this message to you. Number one, those of you who have rocked with me for many years, every times, man, I wanted to pick up the phone and call many of you that we text one another ever so often. And many of you, man, I wanted to call and say, dude, who am I. What do you, what do you come for? What is the sales life? I really like up until now. 640 episodes. So just a few over the top. What is it? 6 43. That's how many? It took me. I had no idea who I was, had no idea. Because I knew I talked to all sorts of professions, all sorts of walks of life. And I'm like, yeah, this could apply to you. Yes. This applies you. Yes. This applies to you all different walks of life. Not all of them are in the sales profession. Finally bubbled up The Sales Life isn't for everyone, but it is for every walk. And your walk is taking the skills that you learned in the profession and help others apply those skills, those core skills that they already have access to. You have every one of those skills, you have them, some of them you're stronger at than others. And so through other podcasts or the mediums that I consume, I love podcasts. So I do podcasts. I just absolutely love it. I love books. I love sharing what I learned in books. I love connecting the dots and how it applies to my life and the aha moments. That's what I bring to you. And so they fill in the blank and one of those core skills, some of them multiple blanks. And so I bring that to you because I want you to take the earbuds out after you hear me speak. And you say, damn it. I'm making the call. Damn it. I'm applying for the job. Damn it. I'm moving Dammit, I'm going to get my life straight. Dammit. I'm going to get my health. Right? Whatever it is, you just get off the podcast and get on with life. And go explore, go do, and go be what you meant to be. So let my life, let this story overlay your story. And I'm bringing this to you. Maybe you're struggling in kind of the same sense, you know? So maybe this is a metaphor for you. And so if you're frustrated, if you're burned out, burned up. Ask yourself these two questions. Who are you and who are you not start with? Those and elimination is key, man. I had to start pulling out when I'm not, I'm not a YouTuber. I'm not trying to be Instagram famous. I don't need 10,000 friends on Facebook. I just want to bring youThe Sales Life. And I want others to discover the sales life, but the only way that's going to happen is through you, the listener. It doesn't matter how many clips and zoom ins and zoom out and graphics and background music. None of that even matters. It does not. It's you saying, I love this. I needed this. Hey, maybe you need to check this one out. And you share it with someone else, one person and just creates a chain reaction. Okay. And that's why podcasting is so hard because , it takes a long time to build your audience. And I'm banging on four years in October, it be four years. I thought I'd be way ahead. I never done it before, because what I was doing as I was looking at someone else's success, what I, what I think is their success. I was looking at that and saying, oh, I can get there. I do believe I can get there whatever there is. I'm not really interested in that. It's going to get to where it needs to be, how it needs to be. But the only way it's going to be is me knowing who I am and who I'm not. And bringing you consistent messages that you can apply to your life, every area of your life. And through that you help spread the message because I think the, um, the fallacy to it all is that you gotta be a mile wide and an inch deep when really you need to be an inch wide and a mile deep. And you let others help spread your message a mile wide. I just stick to my core It's The Sales Life. . I'm Marsh Buice and I'm So ending this, let's wrap this up, start with the two questions. Who are you and who are you not start working on that? Let that slosh around. It might take you a little while. May take you a few days. May take you 640 episodes. May take you a few years, don't let go of it. Who are you? Who are you not now? I say that it doesn't mean you park. If you notice. I never said that I stopped doing the podcast until I discovered who I am. That's important because whatever it is creatively that you're bringing, it's important that you keep bringing that. And I wholeheartedly believe that the more you keep bringing that message, then the very core of your message. And what you stand for and what your message is all about will bubble up. Will refine and we'll help get you there. And it may help you too. Like what makes you come alive? Me writing me doing the podcast makes me come alive. The other things that wear me out is clipping down the videos to market it to social media just wears me out yesterday. Dude, I spent an hour, five o'clock in the morning, spend an hour clipping out podcast to share. when I could have spent an hour reading and getting ready for the next episode. And I didn't do it because I was trying to market to people that were already listening to it. Anyway, don't get me wrong. The marketing is important, but the marketing primarily has to come from you that you listened to it and you say, okay, Check this one out, got one for you. William McCormick, the other day, posted the sales life on his apple watch to listen to my friend. Thank you. That's the kind of stuff, man. I need it. Not for me, man. It's really to get the message out. I'm just a conduit man. I'm just a messenger, but it's stuff like that where you take a quote. And you post it and you tag me, or you just tell somebody at the water cooler here, I'm going to forward a podcast episode, man. You might like this. Spread the message from there. And so, whatever that is for you stay with that core man, stay with it. Don't chase the shiny ball. You're going to waste a lot of energy, burn, a lot of creative juices in the wrong direction that could be applied toward this. And then as your message refines. You'll get more specific on what you need to do, how you need to do it when you need to do it, where you need to do it. But at the end of the day, it's people that just gravitate towards your message and help spread the message. And that's where you come in. So let's wrap this thing up. If you have not done, so please leave a rating and review do that's the only way, um, when people are shopping, there's 2 million podcasts out there. Now only like 20% of those bring a podcast every single week. So we're in rarefied air. Um, but when people are shopping for other podcasts, um, your message, what the sales life means to you and the fact that you take just a few seconds and just pin that that helps get more listeners, because I want to grow the show. I want us to grow the show and I want you to be the early adopter where you say, dude, I've been with him. I've been rocking with him. I've been rocking with the sales, like for though time. So, all right, with that, the greatest sale that you will ever make is the sale you own you because you're more than enough. Stay amazing. Stay in sales life.