Sundays in America are for telling children the story of David and Goliath. A young shepherd boy steps forward to slay a giant named Goliath using only a sling and stones.
What are the Goliaths in your life?
Is it the million-dollar producer who seems to have the market on lock?
Is it a big-box business with hundreds of employees?
Is it a stodgy industry that resists change?
Is it the athlete who you've been playing behind since middle school?
Whatever Goliath you are facing, they can be beaten. Using Patrick Bet-David's book, "Your Next Five Moves," I'll show you how you can take down the OG's (Old Goliath's) who are standing in your way.
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What are the Goliaths that are in your life and maybe it's that million dollar producer, maybe it's that perennial all star player. That just seems to have the position on lock. If you're an athlete or maybe if you're in an industry or a business. Maybe this granddaddy of 'em all has been around for so long that you look at the products that they're putting out. And you're saying, there's no way, man. I can beat this Goliath. And oftentimes people quit before they ever get started because they look at the Goliath. They look at the athlete. They look at their competition of an individual. They look at a business and they say, there's no way. There's no way I can topple that. But if you went to Sunday school class ever in your life, you know, for a fact that Goliath can be beaten. History has shown this and today using Patrick bet David's book. Your next five moves. I'm gonna break down six different ways that you can beat the Goliath that's in your life. This is the sales life. I'm your host marsh B. And I created the sales life because I believe the number one skill that you need in your life to embrace uncertainty, handle the adversity and never settle again is the ability to sell, but you don't have to be in sales to learn how to sell. I'll take the skills that I've learned in the sales profession, and I'll show you how I've applied these to every area of my life and how you can too. For more on the sales life. Go to marshbuice.com that's M a R S H B U I C E. Stay. Now we'll tell you this. It's not for the faint of heart. The struggle is guaranteed, but success is not. Because you're facing a Goliath, it's not gonna be a walk in the park. It's not a sure thing. So this is why you gotta be prepared. And you've also gotta be mentally, physically, and emotionally ready to roll. Could you could be and probably will be in an all out war, but dude, if you're ready for it, let's roll. Now you have some advantages over a Goliath. Patrick be David says your advantage is. The OGs, the old Goliaths they're so used to dominating and feel like they have such a commanding lead that they feel like there's no way that they can be beaten. I mean, as I was reading his book, I started thinking about the taxi cab service, taxi cab service was. Overtaken by Uber hotel industry thought they had it on lock. And then Airbnb came about MySpace slapped down by Facebook Kodak they had the lock. They even had the opportunity to get into digital photography, but they couldn't shake the old cash cow of having. Regular film. So they ignored it and they said, nah, we're good. We're making too much money on this film that we gotta develop. We're going, we're gonna pass. Go Sears, go Kmart, go see these are all these Goliaths, but there are also Goliath in your own personal life, that million dollar producer. Got a lot on their plate. So understand one of the advantages that you have when you're facing a Goliath they get complacent because they're successful. Another advantage that you have is OGs old Goliaths. They're not as nimble as you . See, because you're just now getting on the map because you're just a fresh startup. They can't move like you, maybe the Goliaths have a board of directors. Maybe they have hundreds of employees. Maybe they have an image to uphold whatever it is. But see, the advantage for you is, you can turn on a dime super quick in those Goliaths. Number one, they're so big. So commanding, they think they don't have to move, but when they decide to move, it's not as easy for them to move. And you gotta remember that, but even though you have some advantages, you gotta respect the OGs. You must because if you. Display an ounce of complacency. Those OGs are gonna wipe you off the map. So you always gotta stay on your edge. You always gotta stay pushing. You always gotta stay moving. You always, always, always have to be productively paranoid. That way, you know it, any fraction of a second, you can get wiped off the map. So let's talk about six ways quickly. That you can topple those OGs in your life. First thing, Patrick bet. David says, when you want to take on an OG, an old Goliath master three things that you do better see. The OGs have weaknesses. You have weaknesses too, but the OGs have some weaknesses. So what is the thing that just kind of agitates you? In other words, every time you look at their industry, every time you look at that person, if it's a person that is a Goliath for you, every time you look at that, you're agitated by it. And you say, God, if I had what they had, this is what I would do. maybe it's a service. Maybe it's the quality or maybe it's synthesizing, if you're a speaker, maybe you have the ability where you could synthesize information super, super quick, and you could bring that information quick on a drop of a dime. That's a quality for me so I can look at these big guys. I can look at these big podcasts out there. I can move. I can read one of these books right behind me. I can take a chapter and I can synthesize the information in a fraction of time and deliver it to you. Boom, with social media, boom, living proof. So what are three things that you master? Well, not everything. Don't be the master of everything you can't, but what are three things? The second thing, if you want to topple an OG. An old Goliath is become a specialist. See, becoming a specialist is where you find your little gaps. You find the little crevices and maybe from afar, it looks like there's no weakness for Goliath when you're facing them. You're like, Get your mind off the money part of it. Oh, they have a bankroll. Oh, they have employees. Oh, they have cameras. Oh, they get your mind off of that. If you really study the Goliath and you're not sitting there with this narrative of how you're beaten, you will never find a way to beat somebody or something or get an advantage over a business. If the ongoing narrative is I can't do it because, well, you'll never see it because your subconscious is like, yeah, you're right. Okay. Well, just keep feeding me that narrative and I'm gonna keep producing what you're saying. They can't be beaten. You're right. You're right. Right. But if you suspend your doubt, if you suspend your belief in thinking they're the perennial player and you study them, You're gonna find the low gaps and based on those three things that you master, well, then you start sliding in those gaps. Don't be a master of all, man, be a specialist of just a few things. Number three, when you're facing the OGs, I like this one. When you're small, make yourself appear bigger. See, just because you have a weak hand doesn't mean that you have to play weak. doesn't at all. You gotta play weak says who you don't have to I mean, poker players know this, right? So they may have a weak hand, but. Based on their body language based on the way they talk based on their confidence, based on everything that they do, the opposing team, the opposing players, the opposing businesses. Hmm. They may know something we don't know. So this is why Patrick be David says that you have to embody your future self. Todd Herman in his book talks a lot about this, about the alter ego effect. And so the alter ego for him as he slips on a pair of glasses, they're not even prescription glasses, but when he puts on those glasses, he's a whole different person. He's a whole, it's like Superman with his Cape. And so he embodies that super hero that he wants to. That's what you have to do when you walk into a room with a Goliath, dammit, put your shoulders back, pick your chin up. Don't be all SHS. You don't have to be the big boss. You just carry yourself like that. You don't have to lay out all my weaknesses. No, you got some strings. You have three things that you do very well. You are now working to be a specialist. So based on those things, Oh, I'm coming. Number four. The way that you topple an OG, a Goliath in your life, Laylo move quick. This is important. Moving the shadows, man. Don't announce everything that you're about to do. Damn it, dude, just do it. Don't announce it. Lay low, move quick. Be decisive. And the shadows are your. The fact that nobody's paying you any mind and you can work on things in plain sight. I can't tell you how many times I've done this in my life. People walk, what are you doing? Just be generic. Ah, just working on some things, man, just trying to get better. And I'm working on beating you right in your face by lay low, number five. When you wanna topple an OG turn to history, turn to history. Yes. This means that you have to learn. This means that you have to read, but if you turn to history right back, there are things that are history. Ray, billionaire, with a B. Billionaire hedge fund investor has made billions by turning the history. He is a student of history. What he does and what you need to do when you're facing a Goliath, don't just look on the other side, look back also, because when you start studying history, you are going to find patterns. You're gonna find techniques and tactic. You'll recognize the patterns cuz life turns 360, man. What happened 30 years ago is probably just about to happen. History repeats itself. We hear that all the time. It's true. So when you start studying history based on the industry that you're in and the competition that you're facing, you start seeing, man, this looks a lot like I was reading back in the 1940s. It comes the pattern. So you recognize the pattern and then as you become more of a student, you start developing the techniques and the tactics that were forgotten about, and that becomes your advantage. Winston Churchill was one of those who, even when he was weak, he played super strong. He was a freaking bulldog. If you wanna study somebody, that's just a complete animal, that's a guy that you need to study right there. Number six, the final way that you can topple an OG, an old Goliath in your life. Shut up you don't have to disclose everything, man. Keep your mouth shut. This is so, so important. Sarah Blakely, when she was, creating spanks, she didn't tell anybody what she was doing. Her family, her loved ones. She didn't tell anybody anything. And she said, what are you doing? She was generic. Oh, I don't know, just dabbling. She was working on a game changer, a complete game changer. She was just working on it. She shut up, she knew she was taking on an industry. She'd been laughed out of offices. She was selling fax machines. She made it a point to not say anything to. Becoming a specialist, mastering three things, finding the weaknesses, working in the shadows. And then she ambushed the industry. Boom had no debt. She didn't have any debt. She never took on any debt, a billionaire debt free. See, that's the difference with resources and resourceful. everybody quits because they say, oh, I don't have the resources like the, the big guys, the big industries. I don't have the resources. His daddy is rich, so he gets all the best equipment. So I can't beat him. Bullshit. Of course you can, but you gotta study. He's a Goliath, she's a Goliath. They're a Goliath. Study it, study it and keep your mouth shut the whole time. Just work in plain sight. Here's why it's so important to keep your mouth shut, there are going to be people that are gonna try to talk you out or take you out. When you're trying to top a Goliath, there are people that you're going to reveal your dreams to, and because they gave up on their dreams, they're gonna try to talk you out of your dreams. And then there's other people who are going to try to take you out. And those are the ones that when you reveal your dreams, when you reveal, that's the one I'm going for, because they're already in a position, they'll take you out. So people will talk you out of your dreams. They'll talk you out or take you out. It's why it's so important. Keep your mouth shut until you're ready to roll. If you take anything away from this episode, you just remember this, history shows a Goliath can be taken out, but realize this and don't you ever, ever forget this? When you become a Goliath damage, you can be beaten to. Thanks for being a part of the sales life for more on the sales life. Go to marshbuice.com that's M a R S H B U I C E. Be sure and subscribe to not miss any future episodes. Remember the greatest sale that you will ever make is the sale you own you because you're more than enough. Stay amazing. Stay in the sales life.