Leaving his father to start his own shoe company, people often ask Kenneth Cole, ”What would have done if ‘IT’ didn’t work?
”What I didn’t tell people was that I never knew what IT was.”
What is your IT?
600 episodes into The Sales Life Podcast I still don’t know what IT is.
22+ years later I’m not sure what IT is in sales.
& maybe that’s a good thing.
Because IT gives me something to chase after.
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