1025. Your Words Say One Thing. Your Tone Says Another. Your Text Says Nothing.

You may not be getting rejected by customers. You may be rejecting yourself before the customer ever gets the chance. And you may be doing it with one of the easiest tools that you have. Text. See, you have an uncomfortable message to deliver, a counteroffer, a trade value, a payment, a proposal. So you fire it out and you say, let me know if you have any questions. But persuasive selling is not self-service. And this morning I was reading Napoleon Hill's Law of Success, and he made a point that completely explains why this happens. Because, see, it's not just what you say, it's how you say it. Because your words may say one thing, but your tone communicates something completely different. And he'll said, and he'll say, this is why many salespeople fail. You have the logical argument, you may have the numbers, you may have the right product. But if you lack what he calls the coloring, that comes from enthusiasm, sincerity, and belief. See, your customer can feel that too. And that's what I want to talk to you about today. Because, see, when I say enthusiasm, I'm not saying shout from the rooftops. Enthusiasm is a sincerity and a belief that your customer can not only hear, but also they can feel it. There's an energy behind that. And strangely enough, there's courage for you built in that too. Because, see, you may fear the rejection. You may kind of have a sense of what you think the customer is going to say back, yet you push forward anyway. You say what needs to be said, and you say it genuinely and with conviction and a belief in who you are and what you stand for and the service that you can provide. That's how that's how courage gets built. That's how confidence gets earned. Not as an outcome, but through your effort. And this is why I say text doesn't determine tone. Because the person who's receiving your message isn't inside your head. You may mean it one way. This is what Napoleon Hill says, the logical part. You may mean it one way, but it's perceived completely different because of what's going on in their life, what's going on in their present circumstances. You don't know. So when they read it, you don't know if they're going to halfway read it and compare it to something else, and then all of a sudden, up, you're out. You don't know what sort of fears and uncertainties they may have. And so this is why your message matters. And you need to deliver it. You can use text, you can send the proposal, but you must coordinate it with your customer. You got to get them on the phone if you can't get them in per if you can't see them in person. Send it when you're together so that way you can walk through it. Because the numbers don't explain themselves. You got to be there for the yeah, but yeah, but somebody has you beat. Yeah, but I'm not sure about your product. Yeah, but I've never done business with your company before. Yeah, but if I make this decision for my for this company and it doesn't work out, it's all on me. See, those objections, those fears, those uncertainties, that lack of belief. It's it's real. And if you're not there, how are you gonna how are you gonna hear that? How are you gonna be able to address it? How will you defend it? How are you going to transfer your conviction to them? You got to look at it like a drawing. What are drawings? You must be present to win. Look, I'm not holding the proposal because I'm afraid of the numbers. To the contrary, I'm holding the proposal because I believe in the numbers. I believe in what I can offer. And so I want to be there when you see it, so I can explain it, so I can defend it, so I can answer your questions, so I can listen for your uncertainty and empower you to make a decision. And even if it's not the right fit, that's okay too. But your decision, it damn sure won't be because I just threw a number over the fence and hope that it just wowed you and you sold yourself. Let me tell you what I tell my customers. The $100,000 RAM that I'm selling you, the truck's not $100,000. I am. I throw in the truck for free. That's what I literally tell them that because I know the investment that I make in my profession. I know the professionalism that I try to bring every single day. I'm the one who's up early every morning, at least for an hour, writing and reading and learning. I'm trying to understand the business. I'm trying to understand more about the product. I'm trying to understand people better. And see, that preparation that becomes belief. And that belief becomes sincerity. And sincerity gives your words coloring. And your customer hears the difference. You can't manufacture conviction at 217 on a Tuesday afternoon when the customer objects. See, you got to make those deposits ahead of time. Are you investing in your craft? Are you investing in yourself? Are you investing and understanding how the business works? Are you investing in your product? Because if you act like price is everything, then you're going to get treated as price is the only thing. I always say all the time: if you act like a commodity, you're going to get treated like a commodity. Pure and simple. So stop presenting yourself that way. You're an extension of the product. Your experience is an extension of the pot product. Your service is part of the product. Your ability to help someone make a decision is part of the product. Your words reveal what you know, and your tone reveals what you believe. And your presence gives your customer a chance to feel both. So stop hiding behind text. Stop hoping that the numbers just sell themselves. Show up with sincerity, with belief, and let them hear your conviction. Let them feel your conviction. All right, let's get out of here. Keep it simple, keep it moving, never settle, stay tough. Peace.