632. Your comfort zone never stays the same. It’s either shrinking or expanding.

Richard Fenton, co-author of one of my favorite books, “Go For No,” said, “Your comfort zone is either shrinking or expanding, but it never stays the same.”

It’s either/or, but it’s not neither nor.

One question to ask yourself right before making a decision is, “Am I shrinking or expanding in this moment!”

Playing it safe, selective, or judgmental only tightens the bands of “comfort,” until you’re a shadow of what you once were or could‘ve been.

You can’t shrink your way into greatness. It’s time to get back into the expansion business. 

The greatest sale you will ever make is to sell you on you. You're more than enough. Never settle. Keep Selling.