Today we're back in Fredrik Eklund's book "The Sell." Being he's the most successful real estate broker in the USA, who better to listen to? But even Eklund's deals go South. When a customer has ghosted him, Eklund hunts his client's down because he refuses to be told NO electronically.
Today's episode is up close and in person. LITERALLY. Even when you think you're going to get blown out of the meeting, "Make it hard for them to say NO."
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