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July 6, 2020

548. Writing, Speaking, & Selling is authentically delivered outside of your comfort zone. πŸ’―

548. Writing, Speaking, & Selling is authentically delivered outside of your comfort zone. πŸ’―

You say you want to keep it πŸ’― with others, but really you keep it 65. We both tell each other what we want to hear, but not what we need to hear. Your writing, teaching, personal convos- even the way that you sell must be delivered outside of your comfort zone. β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

Today's episode cheat sheet:

2:40 Most people don't keep it 100 with you. They only keep it "65"

3:20 To be authentic in my podcast episodes I realized I'd have to tell you about everything I was ashamed of. From bankruptcy, demotion, suicidal thoughts, to hopelessness, and demotion.

5:00 Writing is going to require you to not write to your audience's mind, but to their heart.

5:59 When speaking, people don't want to know how perfect you are, they want to know how imperfect you are, yet still successful.

7:55 Personal convos happen outside of your comfort zone otherwise you'll layer in resentment and frustration.

8:29 How selling outside of your comfort zone resonates with your customers.

9:33 Wrap up. The difference between a diamond and a CZ.


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