533. Price & Cost ain’t the same

Price & Cost seem synonymous but they are not the same. Price is the decision, but the costs are what fuels (or stalls) the decision.

Your TSL Post Note: When the price is pretty, the costs are ugly. When you price is ugly, the costs (benefits) are pretty.

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The greatest sale you will ever make is to sell you on you. You're more than enough. Never settle. Keep Selling.