June 17, 2020
533. Price & Cost ain’t the same
Price & Cost seem synonymous but they are not the same. Price is the decision, but the costs are what fuels (or stalls) the decision.
Your TSL Post Note: When the price is pretty, the costs are ugly. When you price is ugly, the costs (benefits) are pretty.
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Keep it simple. Keep it moving. Never settle. Stay tough.